Simple Methods for Creating Fast and Effective Webinar Content | Ep. #286
05/13/17 • 12 min
In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools that help them execute those webinars efficiently.
Time Stamped Show Notes:- 00:27 – Today’s topic: Simple Methods for Creating Fast and Effective Webinar Content
- 00:42 – Neil recently had his Virtual Summit
- 00:47 – Thousands of people registered
- 00:50 – Neil educated people about SEO
- 00:53 – It is a bit different from a webinar
- 01:00 – If you want to create effective webinar content, it should be about educating rather than selling
- 01:30 – Since Eric has a lot of podcasts at the moment, he repurposed some of his old webinars and made them valuable for the audience
- 01:54 – You can look at your past blog posts and webinars and check which ones are still valuable
- 02:11 – “You don’t want to create s**t content and you don’t want to create a webinar that no one wants to attend”
- 02:16 – Go to Slideshare and type keywords within your space
- 02:24 – You can see everything from views to comments, and you can see what is currently trending
- 02:35 – Neil creates presentations using Keynote or Powerpoint and saves them as PDFs
- 02:44 – From there, Neil does the webinar in GoToWebinar or WebinarJam
- 03:00 – Others are also saving their webinars on YouTube
- 03:04 – Russell Brunson has a perfect webinar script
- 03:20 – They’re really good templates to follow
- 03:28 – Make sure you can figure out your own way of doing webinars if you want to create a solo webinar
- 03:56 – Neil learned that everyone who makes webinars have their own formula
- 04:01 – “You got to figure out what works for you and your audience”
- 04:04 – You know your audience better than anyone else
- 04:22 – DO what you feel resonates well with your audience
- 04:30 – When Eric first started doing webinars, he used Russell Brunson’s approach and it didn’t work out for him
- 04:54 – Educating works really well for Eric
- 05:01 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool
- 05:18 – Subscribe, rate and review Marketing School
- 05:21 – Text MARKETINGSCHOOL to 33444
- 05:43 – That’s it for today’s episode!
- Effective and valuable webinar content includes EDUCATING your audience—don’t just focus on selling your product to your audience.
- Plan your webinar according to your audience’s preferences.
- Create your own webinar formula—one size does not fit all.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools that help them execute those webinars efficiently.
Time Stamped Show Notes:- 00:27 – Today’s topic: Simple Methods for Creating Fast and Effective Webinar Content
- 00:42 – Neil recently had his Virtual Summit
- 00:47 – Thousands of people registered
- 00:50 – Neil educated people about SEO
- 00:53 – It is a bit different from a webinar
- 01:00 – If you want to create effective webinar content, it should be about educating rather than selling
- 01:30 – Since Eric has a lot of podcasts at the moment, he repurposed some of his old webinars and made them valuable for the audience
- 01:54 – You can look at your past blog posts and webinars and check which ones are still valuable
- 02:11 – “You don’t want to create s**t content and you don’t want to create a webinar that no one wants to attend”
- 02:16 – Go to Slideshare and type keywords within your space
- 02:24 – You can see everything from views to comments, and you can see what is currently trending
- 02:35 – Neil creates presentations using Keynote or Powerpoint and saves them as PDFs
- 02:44 – From there, Neil does the webinar in GoToWebinar or WebinarJam
- 03:00 – Others are also saving their webinars on YouTube
- 03:04 – Russell Brunson has a perfect webinar script
- 03:20 – They’re really good templates to follow
- 03:28 – Make sure you can figure out your own way of doing webinars if you want to create a solo webinar
- 03:56 – Neil learned that everyone who makes webinars have their own formula
- 04:01 – “You got to figure out what works for you and your audience”
- 04:04 – You know your audience better than anyone else
- 04:22 – DO what you feel resonates well with your audience
- 04:30 – When Eric first started doing webinars, he used Russell Brunson’s approach and it didn’t work out for him
- 04:54 – Educating works really well for Eric
- 05:01 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool
- 05:18 – Subscribe, rate and review Marketing School
- 05:21 – Text MARKETINGSCHOOL to 33444
- 05:43 – That’s it for today’s episode!
- Effective and valuable webinar content includes EDUCATING your audience—don’t just focus on selling your product to your audience.
- Plan your webinar according to your audience’s preferences.
- Create your own webinar formula—one size does not fit all.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Previous Episode
How to Differentiate Your Product or Service in a Highly Competitive Market | Ep. #285
In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is user-friendly.
Time Stamped Show Notes:- 00:27 – Today’s topic: How to Differentiate Your Product or Service in a Highly Competitive Market
- 00:40 – Eric’s agency charges more than their competitors but there’s a reason for that
- 00:50 – Other agencies charge less and will hand your account to juniors who don’t know what they’re doing and are still figuring things out
- 01:11 – You end up losing money
- 01:22 – All of Eric’s people who work with an account have a couple of years’ experience
- 01:29 – Eric gives access to 3 channels: AdWords and Facebook are two of the channels
- 01:37 – Eric himself strategizes for the accounts
- 01:43 – Eric’s agency is different because they bring new ideas
- 02:04 – Two main strategies of Neil’s are creating a unique angle and adjusting your messaging
- 02:10 – For creating a unique angle, you choose between Neil’s agency and a big marketing agency who usually hires new graduates
- 02:46 – Do you want to trust your account with a new graduate or with a small boutique agency where you can work directly with the owner
- 03:35 – Figuring out a specific angle is the “easiest way to differentiate”
- 03:45 – You don’t always have to differentiate by changing your product, it’s just about how you pitch it to the consumers
- 04:06 – AirBnb gives you the opportunity to make money from your home versus HomeAway’s vacation rentals
- 04:54 – How would you differentiate a product?
- 05:35 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool
- 05:52 – Subscribe, rate and review Marketing School
- 05:57 – Text MARKETINGSCHOOL to 33444
- 06:19 – That’s it for today’s episode!
- Offer your service in the way you’d use it yourself.
- Adjust your pitch to your consumers so that it is appealing and comprehensible.
- Try to create a better product than your competitors by making your product user-friendly.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Next Episode
Where Should You Focus Your Marketing Efforts First? | Ep. #287
In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths, first and foremost, and the value of focusing on one task BEFORE moving or adding another.
Time Stamped Show Notes:- 00:27 – Today’s topic: Where Should You Focus Your Marketing Efforts First?
- 00:35 – Focus your marketing efforts on what you’re the BEST at, first
- 00:46 – If you’re not sure what your specialty is, try different marketing tactics
- 01:03 – If you have a specific skillset, use that first
- 01:10 – This will surely drive the best result
- 01:22 – Neil does paid ads, but he focuses on content marketing and SEO because that is what he and his company is good at
- 01:39 – Neil doesn’t consider himself as one of the best advertisers
- 01:42 – “I focus on what I know because that’s what tends to produce great results”
- 02:24 – The word Warren Buffett and Bill Gates believe makes them successful is “focus”
- 02:33 – Focus on one thing first, do it right and move to the next thing
- 02:37 – Same goes for business and marketing, focus on one thing first
- 02:44 – Get that one service or product right for business and get that one marketing channel right for marketing
- 02:49 – Don’t try to do two things at once
- 03:17 – If you’re a new marketer going into a new company, take a look at their numbers and look at what’s working for them
- 03:23 – Treehouse focuses on YouTube ads
- 03:42 – Neil still remembers how Eric was crushing it with Treehouse
- 04:04 – YouTube ads are not Neil’s core competency, and so he wasn’t as successful as Eric was
- 04:18 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool
- 04:33 – Subscribe, rate and review Marketing School
- 04:37 – Text MARKETINGSCHOOL to 33444
- 04:59 – That’s it for today’s episode!
- If you focus on what you’re good at, this will drive the best results.
- Don’t do a couple of things at the same time—focus your energy on one thing, master it, then move on to the next.
- If you’re a new marketer going into a new company—look at their numbers and find what’s working for them and what isn’t.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Marketing School - Digital Marketing and Online Marketing Tips - Simple Methods for Creating Fast and Effective Webinar Content | Ep. #286
Transcript
Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue.
Speaker 1All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page spe
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