Shoppers Expected to Spend the Same or More This Holiday Season #2608

11/13/23 • 8 min

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Marketing School - Digital Marketing and Online Marketing Tips

In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of high levels of debt. We also discuss the need for businesses and individuals to be more realistic about their financial expectations and the importance of discipline in the current economic climate. Our conversation concludes with a prediction that 2024 will be a year of reckoning for many as the effects of high-interest rates and economic realities become more apparent.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Shoppers Expected to Spend the Same or More This Holiday Season
(00:31) Consumers plan to shop at discount and traditional department stores
(01:12) Consumers still spending despite inflation and higher costs
(02:51) Deloitte report projects rise in retail sales this holiday season
(03:53) Consumers with lower incomes expect to spend more
(04:14) Tech layoffs and impact on spending
(05:24) Reality check needed for business valuations
(06:19) Lack of discipline in raising funds and trading on potential
(07:20) High interest rates and debt will impact spending
(07:34) Uncertainty about when the economy will improve
(07:41) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ICSC’s 2023 Holiday Shopping Forecast

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Shoppers Expected to Spend the Same or More This Holiday Season
(00:31) Consumers plan to shop at discount and traditional department stores
(01:12) Consumers still spending despite inflation and higher costs
(02:51) Deloitte report projects rise in retail sales this holiday season
(03:53) Consumers with lower incomes expect to spend more
(04:14) Tech layoffs and impact on spending
(05:24) Reality check needed for business valuations
(06:19) Lack of discipline in raising funds and trading on potential
(07:20) High interest rates and debt will impact spending
(07:34) Uncertainty about when the economy will improve
(07:41) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ICSC’s 2023 Holiday Shopping Forecast

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

Apply Pressure or Feel It #2607

In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. They provide examples of different scenarios where pressure is necessary, such as venture-backed businesses needing to hit milestones and privately owned companies aiming for personal satisfaction. They also highlight the challenges of letting go of underperforming employees and the consequences of not applying pressure. Ultimately, they stress that pressure is essential for growth and success in any business.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Apply Pressure or Feel It
(00:05) Applying pressure is important in business and leadership roles.
(01:30) Different businesses have different levels of pressure.
(02:59) Pressure is necessary for personal satisfaction and growth.
(03:31) Dealing with tough situations and letting go of unfit employees.
(04:35) Example of a business that stopped applying pressure and suffered.
(05:03) No pressure, no diamond - results require pressure.
(05:32) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

The Hard Thing About Hard Things and Ben Horowitz

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

What We Are Seeing With AI SEO Right Now #2609

In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead to a decrease in traffic and rankings if not properly QA'd. We emphasize the importance of combining AI with human intervention for successful SEO strategies. Additionally, we mention the growing interest in programmatic SEO and the need for effective QA processes when creating large volumes of content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What We Are Seeing With AI SEO Right Now
(00:40) Increase in the creation of Q&A pages on websites
(01:03) Shift in AI content creation strategies involving more human intervention
(02:05) LinkedIn's UGC content and compounding traffic
(02:33) Rising trend of programmatic SEO and the need for QA
(03:21) Negative impact of AI-based content on fashion site's traffic
(03:58) Negative impact of AI-based content on auto site's traffic
(05:08) Importance of QA and accurate content in AI SEO
(05:43) AI-enhanced content and updating existing content
(06:34) That’s it for today! Don’t forget to rate, review, and subscribe!