Reaction: Google's Global and Local Year In Search & Pinterest Predicts #2334

01/09/23 • 7 min

Marketing School - Digital Marketing and Online Marketing Tips

In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, how accurate they are in predicting upcoming trends, and how valuable this information can be to you and your industry. To get ahead of the upcoming trends, tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Our reaction to Google's Global and Local Year In Search & Pinterest Predicts.
[00:27] Some context on Pinterest Predicts and the trends that they foresee in 2023.
[01:13] The value of the data shared by companies like Pinterest to you and your industry.
[02:12] How Pinterest’s predictions have an 80% chance of being correct.
[02:29] A demonstration of how you can use Pinterest Predicts.
[02:58] Google’s Year in Search and the viral effect of sharing people’s personal data with them.
[03:47] How this information can be helpful to you.
[04:06] That’s it for today!
[04:11] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Pinterest Predicts
Google's Year in Search

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Our reaction to Google's Global and Local Year In Search & Pinterest Predicts.
[00:27] Some context on Pinterest Predicts and the trends that they foresee in 2023.
[01:13] The value of the data shared by companies like Pinterest to you and your industry.
[02:12] How Pinterest’s predictions have an 80% chance of being correct.
[02:29] A demonstration of how you can use Pinterest Predicts.
[02:58] Google’s Year in Search and the viral effect of sharing people’s personal data with them.
[03:47] How this information can be helpful to you.
[04:06] That’s it for today!
[04:11] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Pinterest Predicts
Google's Year in Search

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

Why We Repeat The Same Things #2333

In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take action, and how similar content may hit differently depending on the stage you find yourself in. Tune in for some guidance and insights if you’re creating content for the long term.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why We Repeat The Same Things.
[00:56] Focus on a reason why you may repeat some of the same things in your content.
[01:16] How repetition can be beneficial because you often don’t take action the first time.
[02:36] How the same content may hit differently depending on the stage that you’re in.
[03:41] The importance of getting the fundamentals right.
[03:59] That’s it for today!
[04:11] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Next Episode

What Disney+’s Strategy Tells Us as Marketers #2335

In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: what Disney+’s strategy tells us as marketers.
[00:30] Disney+’s recent decision to turn on ads.
[00:50] Our relationship with ads as consumers.
[01:12] Allowing users the option to pay more not to have ads.
[01:16] Why Neil considers this a better way to monetize.
[01:36] Using the Marketing School podcast as an example of a successful ad model.
[02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize.
[02:13] Why is consumer indication that they don’t like something not enough?
[02:45] The trade-off we make to enjoy platforms despite the presence of advertising.
[02:56] Why you shouldn’t be afraid to show ads or monetize using them.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:42] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - Reaction: Google's Global and Local Year In Search & Pinterest Predicts #2334

Transcript

Speaker 100:00:01.080

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster websi