Is YouTube Organic Good For Customer Acquisition #2330

01/05/23 • 7 min

Marketing School - Digital Marketing and Online Marketing Tips

In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it offers for both B2B and B2C. Tune in to find out whether or not YouTube is worth your efforts if customer acquisition is your main goal.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Is YouTube Organic Good For Customer Acquisition?
[00:40] A breakdown of the top channels for acquisition in order.
[01:03] How YouTube works for both B2B and B2C.
[01:34] How Andrew Henderson generates leads through YouTube for Nomad Capitalist.
[02:13] The decrease that Neil has seen in YouTube viewership because of its last adjustment.
[02:29] Shorts versus longer videos for acquisition.
[03:48] What you can learn by looking at competitors in your space.
[04:14] That’s it for today!
[04:19] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Nomad Capitalist

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TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Is YouTube Organic Good For Customer Acquisition?
[00:40] A breakdown of the top channels for acquisition in order.
[01:03] How YouTube works for both B2B and B2C.
[01:34] How Andrew Henderson generates leads through YouTube for Nomad Capitalist.
[02:13] The decrease that Neil has seen in YouTube viewership because of its last adjustment.
[02:29] Shorts versus longer videos for acquisition.
[03:48] What you can learn by looking at competitors in your space.
[04:14] That’s it for today!
[04:19] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Nomad Capitalist

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

How We Plan to Grow Our Podcast to 10 Million Listens a Month #2329

In episode #2329, we share how we plan to grow our podcast to 10 million listens a month! If you would like a sneak peek into our strategy for the podcast moving forward, you have come to the right place. Tune in to hear all about short-form content, collaborations, impression trades, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How We Plan to Grow Our Podcast to 10 Million Listens a Month.
[00:26] A reminder of the kind of numbers we are doing on the show currently.
[01:03] Leveraging short-form content; why this is an easy way to go further with what you have.
[01:41] Initial strategies and how these have evolved.
[02:07] Our best means of growth so far: impression trades!
[02:48] Staying consistent and utilizing YouTube viewership.
[04:20] Why collaborations can answer a few questions for the parties involved.
[04:51] Joining a podcast network as a means to increase reach.
[04:59] That’s it for today!
[05:07] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

Next Episode

How to Level Up Your Content In 2023 #2331

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Level Up Your Content In 2023.
[00:50] Why we are going to see more companies becoming media companies?
[01:26] How you can use AI tools to improve your content
[02:09] The two ways marketers are spending a lot of money on podcasting.
[02:56] The value of creating video content.
[03:36] A tool that Eric recommends when using AI to make content.
[04:27] Maximising your reach by repurposing content for different channels or platforms.
[05:31] That’s it for today!
[05:36] How you can stay up-to-date with Marketing School podcasts.
[05:57] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Hubspot
Hubspot Podcast Network
The Hustle
GPT-2 Output Detector Demo

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
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Marketing School - Digital Marketing and Online Marketing Tips - Is YouTube Organic Good For Customer Acquisition #2330

Transcript

Speaker 100:00:01.080

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster websi