Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244

04/01/17 • 10 min

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them.

Time Stamped Show Notes:

00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost?
00:34 – Omniture and Google 360 are analytics tools
- 00:44 – Omniture is from Adobe and 360 is from Google
00:53 – Eric has used Omniture in the past and his friend used the premium service
- 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it
01:52 – You can do a lot with Google Analytics without the paid version
02:43 – Neil has used the paid version and there’s really no difference
03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead
03:15 – Omniture is almost the same as Google Analytics
03:55 – Don’t use either of them and you’ll save money!
04:01 – That’s it for today’s episode!

3 Key Points:

Try the tool, first, before purchasing its premium version.
Opt for the more efficient, but less pricey tools if you can.
Beware—not all paid versions are better versions.

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What should we talk about next? Please let us know in the comments below.
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Time Stamped Show Notes:

00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost?
00:34 – Omniture and Google 360 are analytics tools
- 00:44 – Omniture is from Adobe and 360 is from Google
00:53 – Eric has used Omniture in the past and his friend used the premium service
- 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it
01:52 – You can do a lot with Google Analytics without the paid version
02:43 – Neil has used the paid version and there’s really no difference
03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead
03:15 – Omniture is almost the same as Google Analytics
03:55 – Don’t use either of them and you’ll save money!
04:01 – That’s it for today’s episode!

3 Key Points:

Try the tool, first, before purchasing its premium version.
Opt for the more efficient, but less pricey tools if you can.
Beware—not all paid versions are better versions.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

How to Win More Business as a Freelance Digital Marketer | Ep. #243

In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the importance of building a strong network.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Win More Business as a Freelance Digital Marketer
00:38 – Build your audience
- 00:56 – Figure out where your audience hangs out and deliver content consistently
01:31 – Go to CrunchBase and check the people who have raised capital
- 01:38 – Email them on how they can improve their company
- 01:48 – It was Neil’s way to generate revenue
02:09 – There are tons of sales tools now, that can help you reach out to people
- 02:14 – One is Outreach
- 02:30 – Yesware and Mixmax can help you personalize and schedule your content
- 02:56 – Google now detects personalized content and tags it as unique
- 03:03 – Personalized content is best for cold outreach
03:29 – Help out your competition
- 03:37 – They can give you their low-end deals if they’re too overwhelmed
- 04:07 – Eric has referred deals
04:19 – Use Adbeat to create PDF reports
05:40 – Reach out to people who have a lot of portfolio companies
- 05:48 – Go to an investor and show them what’s wrong with their portfolio companies
- 06:20 – Suggest more popular companies
- 06:43 – This leads to more and more people knowing about your services
07:00 – Guest post on sites like Entrepreneur or Forbes
- 07:20 – Your post can generate traffic leading to a better rank on Google
07:46 – Relationship stocking
- 08:04 – The aim is to build a good relationship
- 08:20 – Create your event and connect with people
- 08:44 – Email Eric for his event in LA and he can add you to the list
09:11 – That’s it for today’s episode!

3 Key Points:

Deliver valuable content consistently to your audience.
The more people see you, the more they want to work with you.
Offering your services for free is a great strategy to bring in more clients that are willing to eventually pay you.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Next Episode

How to Analyze Your Competition in Less Than 10 Minutes | Ep. #245

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Analyze Your Competition in Less Than 10 Minutes
00:35 – Neil suggests going to SEMrush to put in your competitor's URL and see the keywords that are getting them traffic
- 00:49 – Take the URLs and run them on Ahrefs to see the number of backlinks
- 00:54 – Go to the webpage to see the content
- 00:57 – Look at the pages that rank on Google using the key terms
- 01:07 – Then, go to your site to create content with more keywords
01:23 – Use Adbeat for advertising
01:29 – SpyFu is good for keyword research
01:33 – Built With helps you know the technology your competitors are using
02:07 – Use WhatRunsWhere to show the graphics and display of your competitors
02:18 – Go to your competitor's Facebook page and go to BuzzSumo to see what worked for them
02:44 – Check their lead share posts to see the content that people like and don’t like
03:00 – Eric likes Ahrefs as it is similar to SEMRush
- 03:21 – Go to the top pages section in Ahrefs
- 03:36 – Ahref’s gap analysis tool
- 03:58 – Ahref’s keyword difficulty tool
04:19 – Go to GrowthEverywhere.com/Ahrefs to check it out
04:29 – Eric uses Screaming Frog to crawl a website
05:00 – Check SimilarWeb, too
05:10 – That’s it for today’s episode!

3 Key Points:

Utilize the online tools that are already available and ready your pockets for the paid ones.
Knowing what your competitor is up helps you to stay at the top of your game.
Doing a full and well-studied analysis takes more than just 10 minutes, but you’ll get used to it in time.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244

Transcript

Speaker 100:00:03.160

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you