How to Structure Your SEO Team | Ep. #954

03/12/19 • 9 min

Marketing School - Digital Marketing and Online Marketing Tips

In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Structure Your SEO Team
[00:45] Neil does a region-based search for team members.
[01:05] He likes to look internationally for people to write content for their native country.
[01:45] Eric once worked for an SEO strategist.
[02:05] On this team, there was a lead, a strategist, and a tactician.
[02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company.
[02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building.
[03:25] It’s very important to hire someone for content repurposing.
[04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel.
[05:15] Heavy content is important when you’re starting out.
[05:41] That’s it for today!
[05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Structure Your SEO Team
[00:45] Neil does a region-based search for team members.
[01:05] He likes to look internationally for people to write content for their native country.
[01:45] Eric once worked for an SEO strategist.
[02:05] On this team, there was a lead, a strategist, and a tactician.
[02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company.
[02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building.
[03:25] It’s very important to hire someone for content repurposing.
[04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel.
[05:15] Heavy content is important when you’re starting out.
[05:41] That’s it for today!
[05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

How to Hire a VP of Growth | Ep. #953

In episode #953, we discuss how to hire a VP of Growth. Tune in to hear how you should approach this type of hire.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Hire a VP of Growth
[00:31] A VP of Growth is the person responsible for making your numbers go up. That could mean anything, really. They use whatever knowledge they have to increase all your numbers.
[01:15] Ask for referrals.
[01:30] Neil recommends researching your competitors and who their growth people are.
[01:55] Shoot the growth people messages and introduce yourself.
[02:10] Then ask these people for referrals (this may even include them).
[03:40] Ask potential hires what they would do to grow your business and achieve your goals. This will help you understand their thought process and abilities.
[04:40] Eric’s friend hired two growth people based on Eric’s recommendation.
[05:50] That’s it for today!
[05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Next Episode

7 Hacks to Boost Your Conversion Rate | Ep. #955

In episode #955, we discuss 7 hacks that will boost your conversion rate. Tune in to see how you can get your conversion rates through the roof.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Hacks to Boost Your Conversion Rate
[00:40] 1: Personalization.
[00:50] Try using Clearbit to help you personalize your pitch.
[01:11] 2: Adding location to your copy.
[01:52] 3: Don’t sleep on site speed.
[02:10] 4: Remarketing videos.
[02:34] Make sure you’re using the opposite pitch.
[03:05] 5: Dynamic retargeting.
[03:20] This is a more personal approach.
[03:45] 6: Talk to your audience.
[03:56] Whether on the phone or through a survey, you will see more conversions.
[04:25] 7: Planning poker.
[04:35] This is a way for the team to debate the finer points of certain A/B tests.
[05:30] That’s all for today!
[05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - How to Structure Your SEO Team | Ep. #954

Transcript

Speaker 100:00:03.160

Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue.

Speaker 100:00:22.199

All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page sp