How to Market Inside the Metaverse

10/26/23 • 8 min

Marketing School - Digital Marketing and Online Marketing Tips

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibility of conducting interviews in the Metaverse. We express our skepticism about the Metaverse as a social network but see potential in its applications for virtual reality and augmented reality. We discuss scenarios such as virtual family gatherings and virtual car shopping. We also compare the hardware capabilities of Facebook's Oculus with Apple's rumored VR/AR device, expressing our belief that Apple's hardware will be superior. Overall, we agree that the Metaverse, in whatever form it takes, will have a significant impact on advertising and marketing.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Market Inside the Metaverse
(00:11) Eric discusses an interview with Mark Zuckerberg and Lex Friedman
(00:32) Eric explains the improved realism of the Metaverse
(01:05) Neil shares his perspective on the value of the Metaverse
(01:50) Neil discusses the potential for virtual shopping experiences
(03:22) Neil questions the need for the Metaverse with existing technologies
(04:36) Eric considers the benefits of virtual interviews
(05:15) Neil suggests using the Metaverse for virtual office spaces
(05:40) Neil discusses the potential challenges and strengths of Facebook's hardware
(06:04) Eric concludes the episode by emphasizing the inevitable arrival of the Metaverse
(06:26) Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Mark Zuckerberg and Lex Friedman Metaverse Interview

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Market Inside the Metaverse
(00:11) Eric discusses an interview with Mark Zuckerberg and Lex Friedman
(00:32) Eric explains the improved realism of the Metaverse
(01:05) Neil shares his perspective on the value of the Metaverse
(01:50) Neil discusses the potential for virtual shopping experiences
(03:22) Neil questions the need for the Metaverse with existing technologies
(04:36) Eric considers the benefits of virtual interviews
(05:15) Neil suggests using the Metaverse for virtual office spaces
(05:40) Neil discusses the potential challenges and strengths of Facebook's hardware
(06:04) Eric concludes the episode by emphasizing the inevitable arrival of the Metaverse
(06:26) Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Mark Zuckerberg and Lex Friedman Metaverse Interview

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

How to Market Your Business in a Competitive Market #2591

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Market Your Business in a Competitive Market
(00:41) Marketing is a race to the bottom.
(01:36) Giving away something for free is cheaper than buying traffic
(02:08) Example of giving away free payroll software to sell health insurance.
(03:11) Free software will be the future of marketing.
(04:33) Attention is harder to buy, and marketing channels get oversaturated.
(05:16) Product-led growth and blue ocean strategy for competitive marketing.
(06:04) Find a small TAM, give away something for free, and sell on something bigger.
(07:05) Collaborate and partner up to market in a competitive market.
(07:30) Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!
Ubersuggest
AnswerThePublic
The Law of Shitty Clickthroughs

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

TikTok Creator Reveals the Recipe to Going Viral | Blake Rocha Interview

Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of YouTube as a platform, his personal health journey, and what's on the horizon for his future endeavors.

TIME-STAMPED SHOW NOTES:

(00:00) - Blake Rocha breaks down how to create viral content.
(03:19) - How did Blake Rocha become so good at creating content?
(05:40) - Blake Rocha shares his successful journey in creating content and businesses
(08:18) - Blake Rocha shares his educational program that generated $1.7 million in just one month.
(10:25) - Blake Rocha’s TikTok to Instagram funnel that generated over $10M.
(15:30) - Here’s why you should stop copying other people’s content.
(16:30) - Blake Rocha shares his creative process in creating content.
(21:43) - Blake Rocha's shift in mindset from his early days in content and business.
(24:08) - Blake Rocha explains the significance of maintaining a grounded perspective.
(28:07) - The Creator Economy is here to stay, but it’s changing.
(34:00) - Focus is the way to build something generational.
(37:00) - Blake Rocha shares his interest in recreating a company like Reed Duchscher’s Night Media.
(38:18) - Blake and Eric talk about possible educational business models.
(40:56) - Why Blake Rocha fell in love with the real estate business.
(44:44) - How to find the right mentor?
(48:33) - Give away your best content for free.
(52:00) - Do this if you're trying to scale in the education space.
(55:45) - Blake Rocha thinks YouTube is the best platform right now.
(58:32) - Blake Rocha’s long-term goal in life.
(59:40) - Blake Rocha is planning to go hard on YouTube.
(01:08:21) - Blake Rocha on modern dating.
(01:11:37) - Blake Rocha talks about his health journey.
(01:15:15) - Blake Rocha talks about how he’s improving his gut health and why diet is everything.
(01:19:52) - Blake Rocha on the OnlyFans Creator Economy.
(01:23:12) - Blake Rocha talks about his principles in spending money.
(01:30:45) - Subscribe to Blake Rocha’s YouTube Channel (Mr. FourToEight).

Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!
Subscribe to Codie Sanchez’s YouTube channel and newsletter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing School - Digital Marketing and Online Marketing Tips - How to Market Inside the Metaverse

Transcript

Speaker 100:00:00.239

All right, today we're going to talk about this metaverse thing and how it relates to marketing, because it's actually kind of starting to come together now. So did you see an interview with Lex Friedman and Mark Zuckerberg. No, you probably don't even know what I'm talking about. No, exactly, I think the metaverse is dead. No, you're dead. Okay. So so basically it's like doing this interview, right okay, and Mark Zuckerberg and Lexman. Lex Riema