How to Hire an SEO Agency | Ep. #191

02/07/17 • 13 min

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing your due diligence before you make that hire.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Hire an SEO Agency
00:46 – Always look at referrals
- 01:11 – A referral is the first line of offense and defense
01:25 – Look at the previous work of the SEO agency
01:50 – Before hiring an agency, ask them the changes they’d make to your website
- 02:02 – You can also ask what’s wrong with your website and how much traffic they can generate for you
02:40 – Ask the agency their process:
- 02:48 – Each agency is different
- 03:35 – Look at organic traffic and organic conversion
- 04:00 – There should be alignment from the get go
04:07 – Ask the agency to explain their expertise
04:50 – See what tools the agency uses internally
- 05:00 – Ahrefs and Keyword.io are good examples
05:35 – Check for references
06:15 – Ask the agency for their rankings and results for their own website
- 06:30 – Some agencies don’t rank well
- 07:06 – If they can rank their own website, there’s a greater chance that they can rank you
07:15 – That’s it for today’s episode!

3 Key Points:

Referrals are a great way to see how the SEO agency has performed in the past.
If an SEO agency can rank their own website well, chances are they can do it for you, too.
Do your due diligence with the agency you’re about to hire – you’ll be working with them for quite some time.

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What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Time Stamped Show Notes:

00:27 – Today’s topic: How to Hire an SEO Agency
00:46 – Always look at referrals
- 01:11 – A referral is the first line of offense and defense
01:25 – Look at the previous work of the SEO agency
01:50 – Before hiring an agency, ask them the changes they’d make to your website
- 02:02 – You can also ask what’s wrong with your website and how much traffic they can generate for you
02:40 – Ask the agency their process:
- 02:48 – Each agency is different
- 03:35 – Look at organic traffic and organic conversion
- 04:00 – There should be alignment from the get go
04:07 – Ask the agency to explain their expertise
04:50 – See what tools the agency uses internally
- 05:00 – Ahrefs and Keyword.io are good examples
05:35 – Check for references
06:15 – Ask the agency for their rankings and results for their own website
- 06:30 – Some agencies don’t rank well
- 07:06 – If they can rank their own website, there’s a greater chance that they can rank you
07:15 – That’s it for today’s episode!

3 Key Points:

Referrals are a great way to see how the SEO agency has performed in the past.
If an SEO agency can rank their own website well, chances are they can do it for you, too.
Do your due diligence with the agency you’re about to hire – you’ll be working with them for quite some time.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche
00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites
- 00:51 – Redirect all their pages to your website
01:12 – Second, use the Skyscraper Technique
- 01:19 – This was created by Brian Dean
- 01:58 – Use BuzzSumo to find people linking to the top 3 results
- 02:03 – Ahrefs is also useful
- 02:23 – The Skyscraper technique takes time, but definitely works
02:39 – Third, look at your on-page SEO and topical relevancy
- 03:00 – Change your URL structure so Google can read it
03:42 – Fourth, build a community
- 03:52 – Some 6-figure earners started by building a Facebook group
- 04:00 – Podcasts are also a good option
04:49 – Fifth, use a tool like M arket Muse which tells you what keywords are missing to better your searches
05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels
- 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors
06:32 – Seventh, optimize your title tags for click through rates
- 06:35 – Go to Google search, “search analytics”
- 06:49 – Make your title tags more appealing
- 06:52 – Copyblogger headline formula can give you ideas
07:52 – That’s it for today’s episode!

3 Key Points:

Try to make a deal with people who are not monetizing their high-ranking websites.
Be patient, these strategies will take time, but they are worth the wait and will be effective.
Leverage your website search console.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

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Next Episode

7 Neat SEO Tricks for 2017 | Ep. #192

In Episode #192, Eric and Neil discuss 7 neat SEO tricks for 2017. There are smarter ways to increase your search engine traffic and Eric and Neil have the know-how. Tune in to find out how removing the dates on your Wordpress URL or building links to posts that are ranking high can be just the quick tip you need to boost your traffic.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Neat SEO Tricks for 2017
00:35 – First is to upgrade your post that is already doing well
- 00:49 – Check Ahrefs and Google Search Console
- 01:30 – Google “online marketing” and Eric is probably Top 5
01:50 – Second, when you add the year on the title tag, it can generate new click throughs
02:26 – Third is to buy a website
- 02:38 – Look for keywords you’re trying to link
- 02:40 – Reach out to the top 20 websites see who wants to sell
03:55 – Fourth, remove dates on the WordPress URL title to boost search traffic
04:19 – Fifth, focus on link building to posts that are ranking 5 to 25
- 04:39 – Build 10 links to your post to signal Google
05:00 – Sixth, “Google ranks site based on how thorough and in-depth they think the web page is”
- 05:10 – MarketMuse has a software for all the key phrases you’re trying to look for
05:36 – Seventh: Tier 2 link building
- 05:43 – Black hat tools explained
- 07:07 – “Doing the black hat stuff in a white hat way—that’s going to help you”
07:20 – That’s it for today’s episode!

3 Key Points:

Buying a website that has aged and ranked high is a cheaper way to increase organic traffic and sales.
Make your post relevant to signal Google and increase search traffic.
Do black hat SEO in a white hat way—it’s proven to work better.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - How to Hire an SEO Agency | Ep. #191

Transcript

Speaker 100:00:03.160

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off yo