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Marketing School - Digital Marketing and Online Marketing Tips - How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223

How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223

03/11/17 • 12 min

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic.

Time Stamped Show Notes:
  • 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money
  • 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche
    • 00:57 – Choose a niche that is not too broad
  • 01:30 – Start with content
    • 01:40 – Focus on content and start building relationships with people
    • 02:13 – Make your content in-depth
  • 02:30 – Apple and Google started small
  • 03:00 – Take things slow and easy
  • 03:17 – Don’t focus on the number of pages, but quality
  • 03:32 – When you have a detailed article, reach out with people in a similar niche
    • 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition
  • 04:20 – Growth Everywhere’s affiliate link with Ahrefs
  • 04:30 – Use BuzzSumo and Pitchbox for link outreach
  • 05:04 – Think of Wikipedia as inspiration
  • 05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy
  • 05:58 – That’s it for today’s episode!
3 Key Points:
  1. Start small – don’t think about conquering the world.
  2. Pick a niche where you know you will do well.
  3. Create well-detailed content and do a link outreach – this will increase your visitors significantly.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

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In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic.

Time Stamped Show Notes:
  • 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money
  • 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche
    • 00:57 – Choose a niche that is not too broad
  • 01:30 – Start with content
    • 01:40 – Focus on content and start building relationships with people
    • 02:13 – Make your content in-depth
  • 02:30 – Apple and Google started small
  • 03:00 – Take things slow and easy
  • 03:17 – Don’t focus on the number of pages, but quality
  • 03:32 – When you have a detailed article, reach out with people in a similar niche
    • 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition
  • 04:20 – Growth Everywhere’s affiliate link with Ahrefs
  • 04:30 – Use BuzzSumo and Pitchbox for link outreach
  • 05:04 – Think of Wikipedia as inspiration
  • 05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy
  • 05:58 – That’s it for today’s episode!
3 Key Points:
  1. Start small – don’t think about conquering the world.
  2. Pick a niche where you know you will do well.
  3. Create well-detailed content and do a link outreach – this will increase your visitors significantly.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

undefined - 7 Free Marketing Tools that You Ought to Use | Ep. #222

7 Free Marketing Tools that You Ought to Use | Ep. #222

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking.

Time Stamped Show Notes:
  • 00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use
  • 00:34 – First is Ubersuggest
    • 00:38 – It is great for content generation
  • 00:54 – Second is Google Tag Manager
    • 01:05 – It makes adding tools to your website easier
  • 01:15 – Make sure you have the right retargeting pixel and other pixels
    • 01:46 – Collect the data
  • 01:56 – HubSpot Sales
    • 02:19 – It tracks your email and tells the receivers’ actions
  • 02:33 – Mixmax will let you track, too
    • 02:48 – You can personalize your outreach email
    • 03:06 – You can integrate it with your team
    • 03:20 – Yesware and HubSpot Sales does the same thing as Mixmax
  • 03:35 – Google Webmaster Tool
    • 03:50 – It allows you to see what is happening on your website
  • 04:02 – BuiltWith tells you what your competition is doing, for free
    • 04:25 – If you know what your competition is using, you might as well use it, as well!
  • 04:35 – SimilarWeb is good for competitive analysis and it has a free and premium version
  • 05:06 – That’s it for today’s episode!
3 Key Points:
  1. There are tons of free marketing tools available – sift through and find the ones that will be helpful to your site.
  2. Knowing your competitors behavior will help you improve your process.
  3. Email is still one of the best marketing channels out there - tracking and personalizing your emails is key in maximizing its utility.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Next Episode

undefined - How to Generate Consulting Leads From Your Website | Ep. #224

How to Generate Consulting Leads From Your Website | Ep. #224

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads.

Time Stamped Show Notes:
  • 00:27 – Today’s topic: How to Generate Consulting Leads From Your Website
  • 00:32 – First is to add live chat on your website and have someone manning it
  • 01:06 – Don’t just have long form fields, break it into steps
  • 01:40 – Make sure you are segmenting people
  • 02:23 – Use marketing automation and leverage your different nurture sequences
  • 02:43 – Be creative in the way you collect leads
    • 02:49 – Neil’s SEO tool
    • 03:00 – Neil has thousands of unique URLs going into his SEO tool
    • 03:23 – Neil helps people get more traffic
  • 03:47 – Make sure you set up an experimentation framework
  • 05:03 – Insert calls-to-action
    • 05:10 – You can get more leads this way
  • 05:51 – Do webinars
    • 05:56 – Neil’s webinars work
  • 06:45 - Phone calls work, too
    • 07:00 – CallRail tracks where the calls are coming from and record them
  • 07:46 – That’s it for today’s episode!
3 Key Points:
  1. Continue to be creative in the way you collect leads.
  2. Run an A/B test and implement a growth experiment framework.
  3. Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223

Transcript

Speaker 1

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you

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