How To Do Reputation Management | Ep. #298

05/25/17 • 12 min

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #298, Eric and Neil discuss how to do reputation management. Tune in to learn the strategies you can use to control your negative results regarding your brand or website. Also find out why getting help from a third party can be very helpful when dealing with your antagonizers.

Time Stamped Show Notes:

00:27 – Today’s topic: How To Do Reputation Management
00:34 – Reputation management is managing the negative result for a website or brand
- 01:04 – Ripoff Report has a ton of reviews
01:28 – First is to look at Moz or Ahrefs; look at the top 10 results and the number of links going to the top 10 results
- 01:46 – If you have a Facebook page, you can link that to the top 10 results to push negative results down
02:06 – Neil uses InboundJunction—it works out deals with the site and forms a contract so the text will be removed
- 02:16 – It is the most effective, but most expensive too
- 03:00 – The post was telling people that Neil isn’t an effective marketer
- 03:10 – Neil learned that there are people who are difficult to deal with and it’s much easier to just get a third party to solve it
03:20 – Doing guest posts on popular sites like Entrepreneur
- 03:43 – It is difficult for your site alone to take the 5 spots
03:56 – High domain authority pages can push links a lot faster
04:30 – Reputation is an online reputation management platform
05:00 – Andrew Stubbs is a pay per performance guy who can also help with reputation management
05:30 – Marketing School is giving away a free 1 year subscription of Zapier which automates different web apps, create and different workflows
- 06:00 – Subscribe, rate and review Marketing School
- 06:06 – Text MARKETINGSCHOOL to 33444
06:30 – That’s it for today’s episode!

3 Key Points:

Once you see a negative result regarding your brand or website, find a way to control your traffic or your sales will suffer.
There are people who enjoy tearing others down. Talking to them may be difficult so hire a third-party to negotiate with them.
Linking to the top 5 spots can pull your positive results up.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Time Stamped Show Notes:

00:27 – Today’s topic: How To Do Reputation Management
00:34 – Reputation management is managing the negative result for a website or brand
- 01:04 – Ripoff Report has a ton of reviews
01:28 – First is to look at Moz or Ahrefs; look at the top 10 results and the number of links going to the top 10 results
- 01:46 – If you have a Facebook page, you can link that to the top 10 results to push negative results down
02:06 – Neil uses InboundJunction—it works out deals with the site and forms a contract so the text will be removed
- 02:16 – It is the most effective, but most expensive too
- 03:00 – The post was telling people that Neil isn’t an effective marketer
- 03:10 – Neil learned that there are people who are difficult to deal with and it’s much easier to just get a third party to solve it
03:20 – Doing guest posts on popular sites like Entrepreneur
- 03:43 – It is difficult for your site alone to take the 5 spots
03:56 – High domain authority pages can push links a lot faster
04:30 – Reputation is an online reputation management platform
05:00 – Andrew Stubbs is a pay per performance guy who can also help with reputation management
05:30 – Marketing School is giving away a free 1 year subscription of Zapier which automates different web apps, create and different workflows
- 06:00 – Subscribe, rate and review Marketing School
- 06:06 – Text MARKETINGSCHOOL to 33444
06:30 – That’s it for today’s episode!

3 Key Points:

Once you see a negative result regarding your brand or website, find a way to control your traffic or your sales will suffer.
There are people who enjoy tearing others down. Talking to them may be difficult so hire a third-party to negotiate with them.
Linking to the top 5 spots can pull your positive results up.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

What to Look For in a CV as a Recruiter for a Marketing Role | Ep. #297

In Episode #297, Eric and Neil discuss what to look for in a CV as a recruiter for a marketing role. Tune in to learn why you shouldn’t be looking at CVs if you want to hire the crème of the crop and how LinkedIn, portfolios, and a good old-fashioned interview can be a better way to gauge the quality of your next hire.

Time Stamped Show Notes:

00:27 – Today’s topic: What to Look For in a CV as a Recruiter for a Marketing Role
00:48 – Looking at certain keywords on a CV depends on the role one is applying for
01:03 – Eric usually just scans the CV and pays more attention to their LinkedIn, social profiles and the examples that they have sent
01:21 – Neil doesn’t look at CVs at all; instead, he asks them about the work that they have done and checks and analyzes them
- 01:39 – If the portfolio is good, you can ask them a marketing problem and if you like their answers, go from there
01:54 – “It’s all about the hiring process, at the end of the day”
02:07 – The best people typically aren’t looking for job so you have to check them on LinkedIn
02:15 – The best people that Eric has hired was from looking at their LinkedIn profiles and other online work
02:23 – CVs are outdated
02:34 – You have to laser target the best people and hire a recruiter, if needed
02:51 – Your next hire might just be standing next to you, so always be on the lookout
03:00 – Neil likes to figure out people’s thought processes and how they think about things
- 03:18 – You can search for critical thinking questions, ask them and you’ll quickly know how they think
- 03:46 – If they don’t pay much attention to details, they can take your revenue down
- 04:02 – You want to have people who think outside of the box
04:22 – Eric and Neil don’t really look at CVs but if you have to, look for specific keywords
04:37 – Don’t blame people that you hired because it comes back to you and your process
04:46 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns
- 05:06 – Subscribe, rate and review Marketing School
- 05:10 – Text MARKETINGSCHOOL to 33444
05:32 – That’s it for today’s episode!

3 Key Points:

CVs are outdated – employers are looking online to assess one’s previous work and capabilities.
The best people are not looking for job, so if you want to hire someone, you have to target them.
Don’t blame the people that you hired when things go wrong because it comes back to you and your hiring process.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Next Episode

How to Deal with Negative PR | Ep. #299

In Episode #299, Eric and Neil discuss how to deal with a negative PR. Tune in to learn why negative PR should be IGNORED, how it eventually fades away, and what you should be doing in the meantime.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Deal with Negative PR
00:37 – Neil leaves negative PR alone and doesn’t talk about it
- 00:43 – When you deal with it, it just adds more fuel to the fire
00:54 – A negative result is also negative PR
- 01:11 – Some would pay to remove the negative PR
- 01:26 – There was an agency that was called out for buying links and the owner had a deal with people who wrote negative PR about the agency
01:45 – Eric also just ignores negative PR; it will go away in time
02:09 – It sucks right now but you can get through it
02:23 – Just continue to focus on refining your product and what you are doing
02:33 – Neil had negative PR when a magazine showed inaccurate client data
- 02:50 – Neil learned along the process that it’s really better to ignore it
03:17 – Marketing School is giving away n free 1 year subscription of Zapier which helps you create workflows
- 03:48 – Subscribe, rate and review Marketing School
- 03:51 – Text MARKETINGSCHOOL to 33444
04:13 – That’s it for today’s episode!

3 Key Points:

Leave negative PR alone; it just adds more fuel to the fire.
Continue to focus on improving your company rather than wasting time dealing with negative PR.
You can pay if you want your negative PR to be removed, but it might cost a lot.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - How To Do Reputation Management | Ep. #298

Transcript

Speaker 100:00:03.160

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue.

Speaker 100:00:22.199

All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page s