How Apple's IDFA Change Will Shift How We Do Marketing | Ep. #1460

07/31/20 • 7 min

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing.
[00:38] What IDFA means, how it works, and what it means for advertisers.
[01:08] Apple is making it more difficult for advertisers to track people and the sites they visit.
[01:16] Users now have to give explicit permission for ad publishers to track them.
[01:42] The changes are inevitable and there are likely to be more changes coming.
[02:15] In the future targeting is going to be harder due to all the government restrictions.
[02:34] Some companies like Apple are big on privacy while others aim for more ad revenue.
[03:00] The one-man media company concept and how it applies to all companies.
[03:40] Consider how to build and own those audiences so you don’t need other platforms.
[04:05] Learn to adapt now with these times where people’s rights are protected.
[04:59] That’s it for today!
[05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below
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TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing.
[00:38] What IDFA means, how it works, and what it means for advertisers.
[01:08] Apple is making it more difficult for advertisers to track people and the sites they visit.
[01:16] Users now have to give explicit permission for ad publishers to track them.
[01:42] The changes are inevitable and there are likely to be more changes coming.
[02:15] In the future targeting is going to be harder due to all the government restrictions.
[02:34] Some companies like Apple are big on privacy while others aim for more ad revenue.
[03:00] The one-man media company concept and how it applies to all companies.
[03:40] Consider how to build and own those audiences so you don’t need other platforms.
[04:05] Learn to adapt now with these times where people’s rights are protected.
[04:59] That’s it for today!
[05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

What We Learned From Analyzing Our Podcast Analytics | Ep. #1459

In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your audience responds to each episode, you can improve your show and keep refining it according to your audience’s preferences. Tune in to hear why we recommend Chartable when it comes to everything podcast analytics!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We Learned from Analyzing Our Podcast Analytics.
[00:36] We want to share our lesson learned from over 37 million downloads.
[00:46] While Apple Podcasts and Spotify analytics are fine, we recommend using Chartable.
[01:07] When we talk about SEO or content marketing, the retention on those are maxed out.
[01:35] Repurpose your content rather than switching to different topics between platforms.
[02:09] People do not mind ads on your podcast as much as you think.
[02:37] Being consistent is more important than having a wide range of topics.
[03:28] The longer you are around and are consistent, the likelier that you will stick around.
[03:49] Also pay attention to how you are ranking in other countries, not just the US.
[04:29] Many of our views come from old content—so show old episodes in your feed.
[05:10] Reviews are important, so make sure you incorporate the feedback you get from them.
[06:17] Chartable allows you to add an additional link that helps you track more metrics.
[07:04] That’s it for today!
[07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Apple Podcasts

Spotify

Chartable

How to Win Friends & Influence People

The Network Studios

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Next Episode

The Step by Step Checklist to Spying on Your Competition’s Marketing | Ep. #1461

In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing.
[00:34] Hear why it is important to spy on your competition’s marketing.
[01:00] You can also benefit from seeing what indirect competitors are getting up to.
[01:04] Examples of the kinds of things to look at when spying on advertising campaigns.
[01:55] BuiltWith and Wayback Machine will show you what technology people are using.
[02:26] Use Social Blade to see the growth rate of various channels.
[02:45] A list of tools that will show you what others are doing in terms of content and SEO.
[03:11] SimilarWeb shows referring websites and the breakdown of traffic.
[03:41] Google Alters will notify you every time your competition does something new.
[04:01] If you are in the tech world, check out Crunchbase to follow news about competitors.
[04:21] That’s it for today!
[04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - How Apple's IDFA Change Will Shift How We Do Marketing | Ep. #1460

Transcript

Speaker 100:00:01.080

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster webs