FB Conversion Pixel Going Away

08/12/23 • 7 min

Marketing School - Digital Marketing and Online Marketing Tips

In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: FB Conversion Pixel Going Away.
[01:08] What you need to do about this change.
[02:13] The increasing importance of having your own first-party data
[02:28] Why this isn’t the end of the world.
[02:56] How to harness your own first-party data and why that’s imperative.
[04:46] What a CDP is and why you want to build it.
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Facebook
Google
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: FB Conversion Pixel Going Away.
[01:08] What you need to do about this change.
[02:13] The increasing importance of having your own first-party data
[02:28] Why this isn’t the end of the world.
[02:56] How to harness your own first-party data and why that’s imperative.
[04:46] What a CDP is and why you want to build it.
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Facebook
Google
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

Disney Pulls Back on Marvel and Star Wars Content #2532

In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having too much of it isn’t beneficial. To learn how to make the most out of your marketing strategies from the actions of the one and only Disney, press play now!

TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Disney Pulls Back on Marvel and Star Wars Content.
[00:19] What companies like Disney and Netflix are using Marvel and Star Wars for?
[01:58] Why too much of this content on Disney Plus is not worth it for the company?
[03:13] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Disney Plus
Netflix
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie's Marketing Results & More

Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind.

TIME-STAMPED SHOW NOTES:

[00:00] - Neil Patel reacts to Eric Siu’s recent Leveling Up Founders Mastermind
[03:00] - Watch out for Marketing School’s Q and A episode from the conference
[07:00] - Dave Portnoy Buys Barstool Back for $1
[08:50] - MrBeast Gets Sued for $100M
[10:50] - Barbie's Marketing Results & Revenue
[18:11] - What the venture market tells you about the market right now
[22:28] - How Forbes does SEO

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - FB Conversion Pixel Going Away

Transcript

Speaker 100:00:00.440

All right, so we're going to talk about how the Facebook conversion pixel is going to be going away. Did you hear about this? I did not hear about this. Okay, let me explain. So it makes a lot of sense because Google is talking about that whole cookie list future, right, and we are going into cookieless future, and so a lot of people in the more specifically g twoc space are saying, Hey, the Facebook conversion pixel is going away, and I think th