Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu
09/28/23 • 31 min
By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu.
- (00:38) AI tools that Eric and Neil use to save time and boost marketing performance.
- (02:51) The problem with a lot of AI tools out there when it comes to content quality.
- (04:47) Reasons that people tend to overestimate what AI can do for them in the short run.
- (05:54) Why Eric believes that agencies will boom in the next decade thanks to AI.
- (06:29) Thoughts on AI from the recent 2023 All-In Summit.
- (07:54) The limitations of using AI for content creation versus analytics and data.
- (12:02) Successful ways that we’ve used AI to create basic tools.
- (13:40) Three types of AI: automated, augmented, and artificial intelligence.
- [16:35) How to rank highly on Generative Pre-trained Transformer (GPT) searches.
- (20:05) What AI can enable you to do now and in the future.
- (20:50) The worst black hat SEO tactics we’ve ever used to boost our rankings.
- (23:16) Why do independent thinkers with first-hand experience achieve maximum success?
- (24:30) Advice for expanding your AI use cases: think bigger!
- (25:09) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Don’t forget to help us grow by subscribing and liking on YouTube!
- All-In Summit 2023
- INBOUND Conference
- Peech AI
- Opus Pro
- Bard
- Castmagic
- Midjourney
- ChatSpot
- Ubersuggest
- Delphi
- Backlinko
- ‘Google’s 200 Ranking Factors: The Complete List (2023)’
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu.
- (00:38) AI tools that Eric and Neil use to save time and boost marketing performance.
- (02:51) The problem with a lot of AI tools out there when it comes to content quality.
- (04:47) Reasons that people tend to overestimate what AI can do for them in the short run.
- (05:54) Why Eric believes that agencies will boom in the next decade thanks to AI.
- (06:29) Thoughts on AI from the recent 2023 All-In Summit.
- (07:54) The limitations of using AI for content creation versus analytics and data.
- (12:02) Successful ways that we’ve used AI to create basic tools.
- (13:40) Three types of AI: automated, augmented, and artificial intelligence.
- [16:35) How to rank highly on Generative Pre-trained Transformer (GPT) searches.
- (20:05) What AI can enable you to do now and in the future.
- (20:50) The worst black hat SEO tactics we’ve ever used to boost our rankings.
- (23:16) Why do independent thinkers with first-hand experience achieve maximum success?
- (24:30) Advice for expanding your AI use cases: think bigger!
- (25:09) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Don’t forget to help us grow by subscribing and liking on YouTube!
- All-In Summit 2023
- INBOUND Conference
- Peech AI
- Opus Pro
- Bard
- Castmagic
- Midjourney
- ChatSpot
- Ubersuggest
- Delphi
- Backlinko
- ‘Google’s 200 Ranking Factors: The Complete List (2023)’
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Previous Episode
The Deion Sanders Effect
Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing
TIME-STAMPED SHOW NOTES:
- (00:00) - How much does Deion Sanders make in a year?
- (00:30) - 'The Deion Sanders Effect,' and who is he
- (01:56) - Why is Deion Sanders so influential?
- (03:12) - What can we learn from Deion Sanders from a marketing standpoint?
- (05:28) - Influencer marketing is not all about promotion
- (06:54) - The average NFL coach's salary
- (07:43) - How did Fashion Nova grow their profit
Go to https://www.marketingschool.io to learn more!
- Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
Coca-Cola's New Marketing Formula #2567
In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors!
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Coca-Cola's New Marketing Formula.
- (00:11) Takeaways from a Wall Street Journal article on the subject.
- (00:41) An overview of Coca-Cola’s new marketing strategy.
- (02:03) Focusing on the core of the business and its values.
- (02:33) What makes Coca-Cola’s marketing approach innovative?
- (03:01) Important takeaways from their marketing strategy.
- (03:33) Coca-Cola’s focus on event-based marketing.
- (04:36) Why traditional marketing approaches are still relevant.
- (05:40) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Don’t forget to help us grow by subscribing and liking on YouTube!
- Coca‐Cola
- ‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads’
- AnyRoad
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing School - Digital Marketing and Online Marketing Tips - Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu
Transcript
Hello everyone. Today we have a very special episode for the summit in which Eric and I are doing a marketing school podcast focus on AI. You guys already know about me. I'm Neil Patel. I'm the co founder of NP Digital. Eric. Before we kick it off, do you want to give a quick background on yourself. Yeah, So I have an ad agency called Single Grain, and Neil and I we do a podcast together called Marketing School, and I do an entrepreneurial podcas
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