7 Questions to Ask When Hiring a Growth Hacker | Ep. #227

03/15/17 • 13 min

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal their work ethic, problem solving and analytical skills, and overall potential.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Questions to Ask When Hiring a Growth Hacker
00:35 – First, tell me your most impressive win in your career
- 00:40 – It will help frame the conversation
- 00:55 – This is one of Elon Musk’s favorite question
01:20 – Second is asking for their favorite brand and creating a scenario
- 01:56 – Growth hacking is all about experimentation and there’ll be tough times
02:30 – Third is having them look at your website and ask them suggestions for improvement
- 02:42 – Spark Hire is video interviewing tool that you can use and give the interviewer a time limit on a task
03:20 – Growth hacking is about creativity
- 03:36 – Neil shares a sample question connected with their favorite brand
04:15 – Ask situational questions
- 04:29 – Give them a pen and paper and see someone who actually does more thinking
05:15 – “It’s all about trying to figure out how people think”
05:25 – In marketing, you want someone who is good in numbers and logical, too
- 05:30 – Show them a funnel and ask them about it
- 06:23 – You want to make sure they come up with logical responses that is data-driven
06:41 – Tell me about the last book you read
- 06:51 – You want the people who are constantly making themselves better
07:12 – That’s it for today’s episode!

3 Key Points:

Knowing their most impressive win, even in college, says a lot about them.
Growth hacking is about experimentation and creativity – find someone who can make their way out of the most difficult situation.
You want someone who is constantly improving themselves.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Time Stamped Show Notes:

00:27 – Today’s topic: 7 Questions to Ask When Hiring a Growth Hacker
00:35 – First, tell me your most impressive win in your career
- 00:40 – It will help frame the conversation
- 00:55 – This is one of Elon Musk’s favorite question
01:20 – Second is asking for their favorite brand and creating a scenario
- 01:56 – Growth hacking is all about experimentation and there’ll be tough times
02:30 – Third is having them look at your website and ask them suggestions for improvement
- 02:42 – Spark Hire is video interviewing tool that you can use and give the interviewer a time limit on a task
03:20 – Growth hacking is about creativity
- 03:36 – Neil shares a sample question connected with their favorite brand
04:15 – Ask situational questions
- 04:29 – Give them a pen and paper and see someone who actually does more thinking
05:15 – “It’s all about trying to figure out how people think”
05:25 – In marketing, you want someone who is good in numbers and logical, too
- 05:30 – Show them a funnel and ask them about it
- 06:23 – You want to make sure they come up with logical responses that is data-driven
06:41 – Tell me about the last book you read
- 06:51 – You want the people who are constantly making themselves better
07:12 – That’s it for today’s episode!

3 Key Points:

Knowing their most impressive win, even in college, says a lot about them.
Growth hacking is about experimentation and creativity – find someone who can make their way out of the most difficult situation.
You want someone who is constantly improving themselves.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

How to Get Started with Public Speaking | Ep. #226

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using live, social media platforms for public speaking.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get Started with Public Speaking
00:35 – Neil shares about his first talk which was for Wikipedia
00:51 – Neil shares how to get public speaking spots
- 00:53 – Go to people, find conferences in your niche, and send them an application
- 01:00 – Make sure your application is thorough
- 01:13 – Add your social following in your application
- 01:31 – Record a video on why you are a good fit as a speaker
01:40 – It’s okay not to do well on your first speaking gig, but you’ll get used to it over time
01:49 – It takes time and just apply to be a speaker
02:05 – Apply to small and localized conferences
03:00 – Eric shares how he did on his first speaking gig
03:10 – When you first speak in front of people, it’s not about you, but what you can give to your audience and how you make them feel
03:29 – Make your audiences do one thing that will stick with them
03:40 – Eric asks the organizers about the audience
04:12 – Neil shares about the pay
- 04:20 – Neil normally charges from $40-50
04:42 – If you’re starting out, your goal is personal branding
04:55 – You can also do your own speaking with Facebook or YouTube Live
- 05:20 – From there, you can try getting into conferences
05:30 – A recorded YouTube video has more reach than speaking in conferences
05:36 – You can get invited to conferences because of your podcast or YouTube videos
05:54 – Leverage Facebook and YouTube Live as they’re free
06:13 – Use Wirecast or Huzza to simulcast your video into different social media channels
06:33 – That’s it for today’s episode!

3 Key Points:

If you’re just starting out, focus on your personal branding as opposed to getting paid.
Find conferences in your niche and send them a thorough application.
Leverage social media channels’ live features – it’s free and can get you more reach.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Next Episode

How to Scale Content Marketing Without Hiring More People | Ep. #228

In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you can do, today, to help you scale your content marketing.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Scale Content Marketing Without Hiring More People
00:33 – One of the problems in content marketing is limited resources
00:56 – It is easy to ask people to do what other people do, but the actual work is difficult
01:21 – Learn how to say “no” to unnecessary work
- 01:25 – Focus on the things that are working for you
01:35 – Only hire an editor as your contractor
01:42 – You can find your writers at problogger.net
- 02:16 – Go through the contents of the applicants and see what’s the ideal fit for you
- 02:32 – Have your editor ask them to make 10 headlines
- 03:08 – Show some samples of format
- 03:39 – Get them to write content, post it into Wordpress, and promote it
- 03:49 – Check Buzzsumo to see who’s sharing similar content and contact them to promote your content
04:45 – It’s important to have the right processes in place
05:27 – Leverage the content that you already have
- 05:39 – Use Canva and YouTube to slice up your content and upload it separately
- 05:59 – Use Meet Edgar to repurpose your content
06:20 – Use Smartsheet or CoSchedule to have a content calendar
06:43 – If everything is disorganized, you’ll be constrained and you won’t be putting out your target content
06:54 – That’s it for today’s episode!

3 Key Points:

Say “no” to the unnecessary tasks and focus on the things that are working.
Have the right process in place to optimize content output.
Repurpose your most visited content.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - 7 Questions to Ask When Hiring a Growth Hacker | Ep. #227

Transcript

Speaker 100:00:03.160

Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors, Neil Patel and Eric Sue.

Speaker 100:00:22.199

All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page sp