7 Creative Ways to Market to Your Email List | Ep. #248
04/05/17 • 13 min
In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize your marketing efforts with your email list and watch your click rates soar.
Time Stamped Show Notes:- 00:27 – Today’s topic: 7 Creative Ways to Market to Your Email List
- 00:35 – First is the Frank Kern style – resurfacing important emails, over and over, until you click
- 00:43 – You can use Drip and Infusionsoft
- 01:23 – You want to create a workflow for your emails
- 01:34 – Neil uses PicSnippets which allows you to create custom images for your emails
- 02:21 – Third is RSS to blogs
- 02:50 – RSS automation makes things easier for you
- 02:54 – Fourth is to segment your list right after they opt-in
- 03:39 – You also send manual messages to your list
- 04:06 – Eric sends manual messages once a week and the open rate is higher
- 04:23 – Sixth is to integrate your email system with Clearbit to get more of your lead’s data
- 04:59 – You can send them more customized emails, as well
- 05:11 – From the Clearbit’s data, find companies that are more relevant to you
- 05:22 – Reach out to them using Mixmax
- 05:39 – Eric generated some opportunities using this technique
- 06:06 – Do an Evergreen launch
- 06:22 – The Jeff Walker’s sequence is also very beneficial
- 06:35 – That’s it for today’s episode!
- When it comes to emailing your list—keep a healthy balance between automated and personalized messages.
- Being more personal in your emails attracts more clicks.
- Research tried and tested email sequences to see what works best for you.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize your marketing efforts with your email list and watch your click rates soar.
Time Stamped Show Notes:- 00:27 – Today’s topic: 7 Creative Ways to Market to Your Email List
- 00:35 – First is the Frank Kern style – resurfacing important emails, over and over, until you click
- 00:43 – You can use Drip and Infusionsoft
- 01:23 – You want to create a workflow for your emails
- 01:34 – Neil uses PicSnippets which allows you to create custom images for your emails
- 02:21 – Third is RSS to blogs
- 02:50 – RSS automation makes things easier for you
- 02:54 – Fourth is to segment your list right after they opt-in
- 03:39 – You also send manual messages to your list
- 04:06 – Eric sends manual messages once a week and the open rate is higher
- 04:23 – Sixth is to integrate your email system with Clearbit to get more of your lead’s data
- 04:59 – You can send them more customized emails, as well
- 05:11 – From the Clearbit’s data, find companies that are more relevant to you
- 05:22 – Reach out to them using Mixmax
- 05:39 – Eric generated some opportunities using this technique
- 06:06 – Do an Evergreen launch
- 06:22 – The Jeff Walker’s sequence is also very beneficial
- 06:35 – That’s it for today’s episode!
- When it comes to emailing your list—keep a healthy balance between automated and personalized messages.
- Being more personal in your emails attracts more clicks.
- Research tried and tested email sequences to see what works best for you.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Previous Episode
7 Techniques for Speeding Up Your Keyword Research | Ep. #247
In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you rank.
Time Stamped Show Notes:- 00:27 – Today’s topic: 7 Techniques for Speeding Up Your Keyword Research
- 00:35 – One is to go to Ahrefs and put in your competitor’s URL
- 00:45 – It will show you their popular keywords that help them rank well, their level of traffic, and the pages that are ranking
- 01:00 – Second is Google Search Console
- 01:15 – Go to the Google Analytics section and check your ranking
- 01:40 – Use SEMrush and see what your competitors are bidding on for a pay-per-click
- 02:07 – In keyword searching, you always have to keep up with the trends
- 02:23 – Use Google Trends and Google Autocomplete to know what people are looking for
- 02:43 – Fifth is MarketMuse
- 03:08 – Google checks how thorough your content is
- 03:22 – Sixth is Serpstat and you can get a deal with App Sumo
- 03:36 – It is an in-depth keyword/SEO tool
- 04:05 – Last is going through Google Search Console then Uber Suggest for the keyword you could be ranking for
- 04:56 – That’s it for today’s episode!
- Find out the keywords that are ranking well and use them so that your pages appear on Google’s first page search result.
- Be in the know in regards to what people are searching.
- Track if your keywords are consistently ranking and if necessary, make changes.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Next Episode
How to Create a Seamless Checkout Process | Ep. #249
In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your checkout—from design to making sure that your audience is informed each step of the way.
Time Stamped Show Notes:- 00:27 – Today’s topic: How to Create a Seamless Checkout Process
- 00:40 – Make the checkout process as simple as possible
- 00:49 – The more friction you cause, the more difficult it is to convert people
- 00:55 – The book Don’t Make Me Think will teach you about how to design your processes in a user friendly way
- 01:17 – The more you get people engaged, the more they are likely to finish the checkout process
- 01:51 – You can also email people who didn’t complete their checkout, so that they can convert to a sale
- 01:58 – If you want to build a relationship, integrating a live chat is a great option
- 02:13 – You can use Intercom
- 02:27 – Make your pages mobile-optimized and responsive
- 02:52 – Amazon’s checkout process
- 03:55 – The seamless process only works if your audience knows what they’re doing
- 04:02 – Make sure your audience understand your product and what they’re buying
- 04:25 – Keep the users informed of each step within the process
- 04:53 – Make the experience consistent
- 05:05 – The speed also takes plays a part in the overall experience
- 05:30 – Make it easy for people to go back to where they left off
- 05:42 – The Marketing School is giving away 5 annual copies of Ahrefs this week
- 05:51 – Subscribe, rate and review the Marketing School Podcast
- 05:55 – Text MARKETINGSCHOOL to 33444
- 06:11 – That’s it for today’s episode!
- Make the checkout process as easy and simple as possible.
- A seamless checkout process only works if your audience knows what they are doing.
- A consistent process creates the best experience.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Marketing School - Digital Marketing and Online Marketing Tips - 7 Creative Ways to Market to Your Email List | Ep. #248
Transcript
Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue.
Speaker 1All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page spe
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