7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190
02/06/17 • 14 min
In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket.
Time Stamped Show Notes:- 00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche
- 00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites
- 00:51 – Redirect all their pages to your website
- 01:12 – Second, use the Skyscraper Technique
- 02:39 – Third, look at your on-page SEO and topical relevancy
- 03:00 – Change your URL structure so Google can read it
- 03:42 – Fourth, build a community
- 03:52 – Some 6-figure earners started by building a Facebook group
- 04:00 – Podcasts are also a good option
- 04:49 – Fifth, use a tool like Market Muse which tells you what keywords are missing to better your searches
- 05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels
- 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors
- 06:32 – Seventh, optimize your title tags for click through rates
- 06:35 – Go to Google search, “search analytics”
- 06:49 – Make your title tags more appealing
- 06:52 – Copyblogger headline formula can give you ideas
- 07:52 – That’s it for today’s episode!
- Try to make a deal with people who are not monetizing their high-ranking websites.
- Be patient, these strategies will take time, but they are worth the wait and will be effective.
- Leverage your website search console.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket.
Time Stamped Show Notes:- 00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche
- 00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites
- 00:51 – Redirect all their pages to your website
- 01:12 – Second, use the Skyscraper Technique
- 02:39 – Third, look at your on-page SEO and topical relevancy
- 03:00 – Change your URL structure so Google can read it
- 03:42 – Fourth, build a community
- 03:52 – Some 6-figure earners started by building a Facebook group
- 04:00 – Podcasts are also a good option
- 04:49 – Fifth, use a tool like Market Muse which tells you what keywords are missing to better your searches
- 05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels
- 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors
- 06:32 – Seventh, optimize your title tags for click through rates
- 06:35 – Go to Google search, “search analytics”
- 06:49 – Make your title tags more appealing
- 06:52 – Copyblogger headline formula can give you ideas
- 07:52 – That’s it for today’s episode!
- Try to make a deal with people who are not monetizing their high-ranking websites.
- Be patient, these strategies will take time, but they are worth the wait and will be effective.
- Leverage your website search console.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Previous Episode
How to Increase Your E-commerce Conversion Rate | Ep. #189
In Episode #189, Eric and Neil discuss how to increase your e-commerce conversion rate. Tune it to learn valuable tips and strategies to make the online buying experience as positive and streamlined as possible. From ensuring that there are product reviews to offering free shipping, Eric and Neil disclose the tricks of the trade that are easy to implement and will increase your sales.
Time Stamped Show Notes:- 00:27 – Today’s topic: How to Increase Your E-commerce Conversion Rate
- 00:41 – First, add live chat to your web pages
- 01:03 – Use a 2-step check-out
- 01:12 – Name and email on the first page, then credit card details on the second
- 01:25 – Have a countdown timer on the checkout page
- 01:34 – Learn more about it in Conversion Excel
- 01:47 – Offer FREE shipping
- 02:12 – Increase the product cost to cover the free shipping fee
- 02:26 – Your page speed matters a lot
- 02:47 – Site speed means better user experience
- 02:57 – Make sure your site is mobile compatible
- 03:20 – Have reviews
- 03:41 – Using default product descriptions will not establish your page as unique
- 03:51 – Interlink other products to draw people to these other pages
- 04:15 – Your conversion rate is not just about the number of visitors, it is the revenue you get per customer
- 04:37 – Check people’s behavior on your pages
- 05:18 – Make sure images are of high quality and videos are showing the product well
- 05:39 – Utilize retargeting to those who consistently check you out
- 06:18 – Run promotions
- 06:50 – That’s it for today’s episode!
- Think about up selling—every product should have an upsell opportunity.
- The conversion rate is not just about the number of visitors, it is the revenue you get per customer.
- The better the customer experience, the higher the sales.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Next Episode
How to Hire an SEO Agency | Ep. #191
In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing your due diligence before you make that hire.
Time Stamped Show Notes:- 00:27 – Today’s topic: How to Hire an SEO Agency
- 00:46 – Always look at referrals
- 01:11 – A referral is the first line of offense and defense
- 01:25 – Look at the previous work of the SEO agency
- 01:50 – Before hiring an agency, ask them the changes they’d make to your website
- 02:02 – You can also ask what’s wrong with your website and how much traffic they can generate for you
- 02:40 – Ask the agency their process:
- 02:48 – Each agency is different
- 03:35 – Look at organic traffic and organic conversion
- 04:00 – There should be alignment from the get go
- 04:07 – Ask the agency to explain their expertise
- 04:50 – See what tools the agency uses internally
- 05:00 – Ahrefs and Keyword.io are good examples
- 05:35 – Check for references
- 06:15 – Ask the agency for their rankings and results for their own website
- 06:30 – Some agencies don’t rank well
- 07:06 – If they can rank their own website, there’s a greater chance that they can rank you
- 07:15 – That’s it for today’s episode!
- Referrals are a great way to see how the SEO agency has performed in the past.
- If an SEO agency can rank their own website well, chances are they can do it for you, too.
- Do your due diligence with the agency you’re about to hire – you’ll be working with them for quite some time.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Marketing School - Digital Marketing and Online Marketing Tips - 7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190
Transcript
Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you
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