Marketing Services - How to Sell More & Get Customers for Your Service Business
01/31/19 • 41 min
Selling services is very different to selling products. Marketing services requires a different, more complex approach to be successful. The service sector is rapidly expanding and now represents the majority of GDP in modern economies like Australia, the U.K., North America, Europe and Japan. If you have a business or non-profit that provides services, then you MUST listen to this episode to fully understand the things that would cause buyers to either choose your business' service or your competitors' service, when evaluating which is the better purchase option.
This episode provides a detailed overview of the challenges all service organisation face in selling their services...as well as the answers on how to overcome these problems. If you are in any industry where there is a human element or personal interaction with buyers, then you must listen to the information in this episode as it will reveal insight and solutions that you can use to your competitive advantage.
For more information on services marketing, please see also our Podcast episode 112 What is Marketing, Advertising and Promotion - The Most Powerful Way to Use Marketing to Grow Sales and Brand (released on 1 Nov 2017). We also have a number of videos that deal with services marketing on our YouTube Channel.
Show notes are available at www.thebusinessfirm.com.au
Selling services is very different to selling products. Marketing services requires a different, more complex approach to be successful. The service sector is rapidly expanding and now represents the majority of GDP in modern economies like Australia, the U.K., North America, Europe and Japan. If you have a business or non-profit that provides services, then you MUST listen to this episode to fully understand the things that would cause buyers to either choose your business' service or your competitors' service, when evaluating which is the better purchase option.
This episode provides a detailed overview of the challenges all service organisation face in selling their services...as well as the answers on how to overcome these problems. If you are in any industry where there is a human element or personal interaction with buyers, then you must listen to the information in this episode as it will reveal insight and solutions that you can use to your competitive advantage.
For more information on services marketing, please see also our Podcast episode 112 What is Marketing, Advertising and Promotion - The Most Powerful Way to Use Marketing to Grow Sales and Brand (released on 1 Nov 2017). We also have a number of videos that deal with services marketing on our YouTube Channel.
Show notes are available at www.thebusinessfirm.com.au
Previous Episode
How to Sell More Using Video Marketing Online With YouTube FaceBook Instagram & Webinar Video Streaming
Using video correctly can be very lucrative for your business in terms of increasing sales and growing your brand - IF it's done right! Also for non-profits, you can raise awareness, build a following and grow donations using vide - IF it's done right! In this episode, you will learn how to do video right, how to make the best ROI on your video production and what to do with your video once it is produced.
This is essential listening for any business owner, CEO or Board member that wants to have maximum impact in the world and be seen by millions of people at the speed of light. In this episode you get the most effective formula for doing video effectively, efficiently and for making video for brilliant content marketing.
For more information and for show notes, visit the Podcast page at www.thebusinessfirm.com.au
Next Episode
Marketing Sales & Advertising Excellence Podcast: Personal Discussion from Steven Mario Cavallo
Great news! We have freshened up this podcast by giving it a new name and new artwork. In this personal chat, host Steven Mario Cavallo from The Business Firm shares the fabulous upgrades we have made to this podcast, designed to provide even more value and advice on marketing, sales, advertising, content creation, business development and building a big brand. Find out what new things are coming in 2019 as we enter Season 2 of the podcast and the new opportunities for listeners around the world to collaborate with Steven Cavallo on projects that substantially 'move the needle' for businesses, industry associations, non-profits and government around the world.
For fabulous videos on marketing, fundraising and sales please visit our YouTube Channel
For show notes and other free resources visit: www.thebusinessfirm.com.au
To attend a free marketing webinar visit: http://thebusinessfirm.com.au/webinars.html
To contact us with collaborative project proposals please submit to: [email protected]
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