Marketing In Your Car Two Year Birthday

03/31/15 • 8 min

A quick update from the book launch, and our two year celebration.

On this episode Russell talks about losing power at his house and in his whole neighborhood. He also talks about how his product launch has been going and what the next steps will be.

Here are some other super cool things you’ll hear in this episode:

It’s Marketing In Your Car podcast’s birthday and to celebrate Russell announces the launch of a new podcast called Funnel Hacker TV.
Find out some of the cool stuff that you would see on Funnel Hacker TV.
And hear Russell’s goal of copies sold of his new book.

So listen below to hear about all the cool stuff that Russell has going on.

---Transcript---

Hey everyone! This is Russell, and welcome to Marketing In Your Car.

All right, so today we were getting ready, and I was actually juicing with Aiden, and we started juicing and all of a sudden VROOM! The whole power in the whole house goes out, and I was like, “Oh, crap! Did we hit a fuse?”

Turns out, the power went out all around my whole neighborhood. Everyone’s power’s out, the school’s power is out, and anyway the kids are having so much fun and going crazy because of the huge power outage.

And it’s funny, like, you know, obviously we know we use power for a lot of things. But it’s funny how much stuff you use power for when you have no power. Like, literally it was just so funny, like trying to do everything, like every little thing you do, like:

“Oh, I can’t do that. Oh, I can’t do that. Oh, I can do that.” Internet doesn’t work, security alarm doesn’t work, the garage door opener doesn’t work, like every single thing.

But luckily I was able to get out the door. Oh man, and I am just hitting the main street, and there are cars lined up all the way out, which means that I’m guessing the power lines... Oh, yep, power [laughter].

The power lines are out, too. This is great. I love this kind of thing. Anyway, so that’s what’s happening in my morning so far, which is kind of cool. Hope you guys are having an awesome day.

I wanted to talk about the product launch. People keep asking me and, “What’s happened? Last I heard, Russell, in the podcast, this was what was going to be happening, and then we haven’t heard back from you.”

So yeah, sorry I haven’t messaged you back. It’s been kind of a crazy life, but things are going awesome. We launched the book last Tuesday, so we can go today, at the time I’m recording this, and in that time we’ve given over — we’ve sold 8,000 books.

A little more than that, but a little over 8,000 books now, which is awesome, and our upsell-downsell sequence is working magically. We’re averaging... I think we’re averaging collectively about $32 for every book we give away, which is great from the upsell-downsell sequence.

We’re really happy with that, and now we’re starting into phase number two. Which is where we’re getting people from the book sequence into the invisible funnel sequence, which is the second step in our funnel stacking process.

The third step then will be the webinar, the Funnel Hacks webinar, and the fourth step will then be the coaching. So it’s kind of cool to see how the numbers all shake out after all four steps of the sequence, but so far, so good.

Okay, so I’m at the intersection now. There are cops everywhere. [Laughter] There are cops — oh, that guy, some dude got in a huge wreck. So there’s a guy in a huge wreck, then you got cops out in the middle, like flag people letting one car go at a time type thing.

So anyway, this is exciting! This is like what the end of the world’s going to be like, I bet. The power will be out. It’ll be chaos, cars slamming into each other. It’s going to be awesome.

Makes me wish I was in the prepper market right now. If I was in the prepper market, I’d have my... I’d be going crazy with my free offers. [Laughter] Anyway, it’s kind of fun.

So today, what should we talk about today? There are so many fun things happening right now that I could share with you guys. One cool thing that I think would be kind of fun to let you guys in on is, I’m going to be launching a new podcast, which is cool.

This has been my staple podcast. In fact, my brother told me last week or earlier this week that we just passed the two-year episode from the first Marketing In Your Car upload — the first download, first person downloaded it.

So it’s been two years that Marketing In Your Car has been live, so it’s technically our birthday today.

So for our Marketing In Your Car birthday, if you want to give us a present, go post on Facebook if you think Marketing In Your Car is cool. That’ll be a great Facebook present, but I’m about to launch a new podcast, and I’m really excited for it.

It’s been called the Funnel Hacker. It’ll ...

A quick update from the book launch, and our two year celebration.

On this episode Russell talks about losing power at his house and in his whole neighborhood. He also talks about how his product launch has been going and what the next steps will be.

Here are some other super cool things you’ll hear in this episode:

It’s Marketing In Your Car podcast’s birthday and to celebrate Russell announces the launch of a new podcast called Funnel Hacker TV.
Find out some of the cool stuff that you would see on Funnel Hacker TV.
And hear Russell’s goal of copies sold of his new book.

So listen below to hear about all the cool stuff that Russell has going on.

---Transcript---

Hey everyone! This is Russell, and welcome to Marketing In Your Car.

“Oh, I can’t do that. Oh, I can’t do that. Oh, I can do that.” Internet doesn’t work, security alarm doesn’t work, the garage door opener doesn’t work, like every single thing.

The power lines are out, too. This is great. I love this kind of thing. Anyway, so that’s what’s happening in my morning so far, which is kind of cool. Hope you guys are having an awesome day.

So anyway, this is exciting! This is like what the end of the world’s going to be like, I bet. The power will be out. It’ll be chaos, cars slamming into each other. It’s going to be awesome.

Makes me wish I was in the prepper market right now. If I was in the prepper market, I’d have my... I’d be going crazy with my free offers. [Laughter] Anyway, it’s kind of fun.

So it’s been two years that Marketing In Your Car has been live, so it’s technically our birthday today.

It’s been called the Funnel Hacker. It’ll ...

Previous Episode

Watch The Process…

A secret million dollar education only for Marketing In Your Car listeners.

On this episode Russell talks about his upcoming book launch and what will be included when it comes to marketing his new book.

Here are some fun things to listen for in this episode:

Some of the things Russell worked on until 3am to prepare for the launch.
What makes this book so exciting and why you’ll want to get your hands on it.
And how watching the process of launching this book could be a free education for you and you should pay attention.

So listen below to get excited about Russell’s new book.

---Transcript---

Well, well, well... it’s three in the morning and you’re hanging out with me doing Marketing in Your Car.

Hey, everyone! Yes, yes, yes... it is three in the morning, and it’s raining outside, and I’m driving home, and I’m freezing cold! You may be wondering, Russell, why you up at three in the morning?

And the reason is because tomorrow is a very exciting day. It’s a day that I’ve been looking forward to for a year, and it’s all coming down to right now, and so when everything’s about to happen, you don’t sleep, right?

Sleep is for people who are broke! I heard that in some video one time. Anyway, so three a.m. I’m just leaving the office right now. The book launch is about to start in about 13 hours from now. No 12 hours, 11... 11 hours from now, 11 hours from now we are going to be live, and you’d think...

I’ve been doing this for a long time, like 12... 12-plus years, and you’d think that I would just be calm and like, oh, it’s going to be really, really good. But I’m freakin’ out, like what if... what if nobody wants to promote it?

What if Facebook shuts my ad account down? What if my email list doesn’t go though, and I get hit on UR or IBL list again? What if... like there’s so many what if’s that could happen!

What if... I’m giving away in this contest, and nobody even promotes? What if... I don’t even know what else. There’s so many, there’s so many what if’s, and it’s funny because people are always like, “Oh, you know, shouldn’t be nervous.”

This is whatever, but I am. Like it still gets me nervous every single time. We don’t do product launches very often anymore, and this is part of the reason why. I hated the stress behind them.

It’s nice having a business that makes, you know, a million bucks a month without having to do product launches, but we’re doing one because I felt like this deserved one. It’s my first book, and I don’t know about you, but if you’ve ever written a book, it’s like giving birth to a baby.

Like how much work goes into it, and now that it’s done, I just want people to know about it and hear about it, and so as you know, probably, I’m giving away my Ferrari to whoever can help me “sell” the most books.

I say sell in parenthesis because it’s free, plus shipping offer, and I did a webinar or a podcast a couple, I think last week, about some of the strategies behind what we’re doing.

We’re doing a concept called Funnel Stacking. I invented a new concept called an Offer Wall and a whole bunch of cool stuff coming. Like if you guys want to funnel hack some cool stuff, you need to be watching what’s happening, so I’ll walk you through the process.

I kind of talked about it the other day, but now that it’s done and all the pages are in place, now I know it with extreme clarity — so it’s kind of fun.

So it begins with my free plus shipping book, and... oh, I’m so proud! Like the video turned out amazing on the sales page. We got really powerful testimonial videos. Well, I could just... it turned out really cool, so I hope people love it.

They get the book, and I decided to put in a three-day workshop that I did with my $10,000 a month clients, or $10,000 a year clients. I almost didn’t put it in, but it’s like you know what?

I just freakin’ want to blow people’s minds. I want to over-deliver times a thousand, and so they get the free book. They also get, it’s like 10 or 12 hours worth of me teaching all the stuff inside the book at a live event, and it’s really good.

Like I honestly could sell that for $1,000 or more by itself, and I’m just giving it away. So, hopefully, that’ll inspire people to come and hang out in my life events more, right? [Laughter] If nothing else!

So that’s the offer. They’re paying $7.95 shipping and handling. It’s insane! So that’s what it starts off with, and there’s an order form bump for $37 bucks: You can get the audio book version as well as a lost chapter, called “The Dream 100,” that I created.

You can get that for an extra $37 bucks, which I think everyone will take that, right? For me, I would take the audio book version, without even thinking twice, like this audio book version.

And by the way, I don’t know if I... I might have podcast a...

Next Episode

Late-Night ClickFunnels Hack-A-Thon

Want to know some of the secret ninja stuff happening inside of ClickFunnels?...

On this episode Russell talks some cool stuff that is happening at the hack-a-thon, including some awesome stuff that is coming up in Clickfunnels.

Here are some fun things to listen for in today’s episode:

Why Russell realized after many days in a row of wanting to a Marketing In Your Car podcast at 3am, that he is a workaholic.
How you can now do emails in Clickfunnels and why that is so cool.
And some other amazing updates coming up in Clickfunnels.

So listen below to get excited about the awesome upgrades rolling out on Clickfunnels soon.

---Transcript---

Hey, everyone. This is Russell Brunson, and I want to welcome you to Marketing In Your Car.

So excited for today. It’s funny, there’s a couple of times I wanted to send you guys messages this week, but to be honest I did a Google Hangout with Todd Brown, the other day. And he followed my Marketing In Your Car at like 3 in the morning when I was driving home from the office. And every night this week I’ve been driving home about 3 in the morning.

I keep wanting to do them, I’m like, no, I’ve got to do it at normal times, so Todd doesn’t think I’m, like, a workaholic. But, alas, turns out I’m a workaholic, and it’s 10:00 at night, I’m heading back in to the office for another one. I think this is the fourth night in a row, but it’s kind of all blurring together. But no, it’s fun. Amazing stuff is happening. We have our whole Ted, Deb, team, and all my partners for ClickFunnels flew in to town.

And we’re, they’re here for, I think, ten days or so. And we’re doing some amazing, amazing, amazing things. And so, because of that we had to put sleep on the back burner for two weeks, then we’re going to crash and just be done. But it’s just, it’s been amazing. Like we listed out on the whiteboard, like, things we wanted to implement. Some new features, new things, bugs we needed to kill.

And just a bunch of stuff like that. And I’ve been watching these guys, and again, I don’t have any skills, so I can’t do much of it. I’ve been watching these guys and they’ve been going through and just, like, crazy things that are amazing. And in fact, it’s 10:00 at night, I’m so tired right now but I’m going back in the office because there’s so much energy and synergy, and things happening, and I want to be a part of it.

I want to, just so exciting. And so, and I don’t do, not that I do nothing. I play my part, but yeah, as far as the technical stuff, they build it on. It’s amazing what they’re doing. So, a couple of just sneak peeks for you guys, you know what’s happening. It’s amazing. So the first thing we finished off with the affiliate platform. Some of you guys know that one of the things that everyone is asking for and that I personally wanted for a long time, was to be able to run affiliate programs through ClickFunnels.

We didn’t really have an option, we had to use a third party system like LeadDyno or things like that. Which are just, they’re annoying to, you know, it’s expensive, it’s another plug-in, and it just doesn’t really work that great. And so finally we decided best, let’s go and conquer that. So, we build it out initially before the actual book launch, and we’ve been beta testing it to the book launchers, it’s been working flawlessly, which has been great news.

I was a little bit nervous, to be honest, but it’s been working flawlessly, and then what’s cool about it is – sorry, I’m filling my gas so all the people around me are looking at me like I’m crazy. You guys know I’m not crazy, right? Anyway, so, yes, because the use of affiliates for the book launch has been working awesome. So first thing when they got here is they worked on finalizing — I picked the wrong gas. Okay.

So we’re talking finalizing the affiliate system and getting all the UI working and everything, it looks awesome. So we’re going to get some beta testers over the next week or two, to start testing it out and see if they can get it to work flawlessly as well. And as we do that, then we’re going to open that up, hopefully soon, to ClickFunnel’s members, which is going to be amazing.

So you can run it on affiliate programs, and it’s pretty slick. So, that’s one of the big ones. That was the first day, we got that all finalized and done. Then we started focusing on what I think was, like, the last missing piece that makes ClickFunnels ClickFunnels. And it was the, you know, engine. The, you know, sequencing. Because you know, if you’ve been using it, there’s a really cool ability where someone joins the list you can have it send out.

You know, these email sequences and just basic segmenting, so, like, auto-webinars like that, they show up at the webinar, they send out this email sequence. They don’t, send out this one. And, you know, if they opt in here th...