317: The Power of Connection with The Meet Group’s Catherine Connelly

06/22/22 • 44 min

2 Listeners

Starting her first company at age 15, Catherine Connelly is all about meeting new people. As the SVP of Marketing for The Meet Group, the top provider of live streaming video and creator economy solutions for a number of the world's top social apps, Catherine relies heavily on that connection to her users for audience engagement and growth.

In this episode, Alan and Catherine discuss her extraordinary career path, iOS changes, The Meet Group's differentiating model for monetization, and the importance of storytelling.

In this episode, you'll learn:

How to update your tactics for performance marketing
The future of social media monetization
The importance of PR and storytelling

Key Highlights

[0:42] First business at age 15 with her two brothers
[04:25] Catherine's career path
[12:24] Having a place to connect with others
[15:48] Knowing where your users are; how to update your tactics
[17:04] How iOS changes affect acquisition efforts
[19:39] Monetization of The Meet Group
[23:57] Catherine's role at The Meet Group
[27:45] Best tactics for performance marketing
[31:38] App Store optimization
[37:31] PR, storytelling, and making viral or sharable moments
[42:49] A moment that defines who Catherine is today
[44:59] Catherine's advice for her younger self
[47:22] What marketers need to learn more about: macro trends and think scrappy
[49:54] The companies and causes Catherine follows: Oasis Consortium
[52:40] The biggest opportunity for marketers today: Apple really makes things up

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Alan and Catherine discuss her extraordinary career path, iOS changes, The Meet Group's differentiating model for monetization, and the importance of storytelling.

In this episode, you'll learn:

How to update your tactics for performance marketing
The future of social media monetization
The importance of PR and storytelling

Key Highlights

[0:42] First business at age 15 with her two brothers
[04:25] Catherine's career path
[12:24] Having a place to connect with others
[15:48] Knowing where your users are; how to update your tactics
[17:04] How iOS changes affect acquisition efforts
[19:39] Monetization of The Meet Group
[23:57] Catherine's role at The Meet Group
[27:45] Best tactics for performance marketing
[31:38] App Store optimization
[37:31] PR, storytelling, and making viral or sharable moments
[42:49] A moment that defines who Catherine is today
[44:59] Catherine's advice for her younger self
[47:22] What marketers need to learn more about: macro trends and think scrappy
[49:54] The companies and causes Catherine follows: Oasis Consortium
[52:40] The biggest opportunity for marketers today: Apple really makes things up

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

316: The Power of the Open Internet with The Trade Desk’s Ian Colley

Ian Colley has worn many hats, from working as a chicken processor in his college days to his current role as CMO at The Trade Desk. He joins the show to share what he's learned about marketing, communications, and data-driven advertising from the variety of roles he's played.

In this episode, Alan and Ian discuss the open internet and how it allows you to manage your campaign spend more precisely, reach your entire audience, and make data-driven decisions.

In this episode, you'll learn:
How to manage your campaign spend more precisely
Why connected television needs to be a part of your advertising strategy
The importance of data-driven decisions in advertising

Key Highlights

[02:00] Ian's career path, from large corporation to startup

[04:30] Crossover between communications and marketing

[08:30] The power of the open internet

[10:30] Reaching your entire market with connected television

[13:30] How The Trade Desk helps modern marketers

[15:30] The transformation of journalism

[17:00] An experience that defines Ian

[18:45] Ian's advice for his younger self

[19:30] What marketers should be learning more about

[21:30] Brands Ian is fascinated by

[23:00] The biggest opportunity and threat for marketers today

Resources Mentioned:

Ian Colley
The Trade Desk
The Trade Desk on the Open Internet
What Matters Videos from The Trade Desk
Edward Novotny (NY Times Obit)
Founder-led companies: The Trade Desk, WeWork, Tesla, Amazon, Facebook
WeCrash video series
Connected TV

Follow the podcast:

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Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC)

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

318: The Path to Customer Success with Bynder’s Heidi Lasker

We've increasingly heard customer success and customer experience used interchangeably, but Heidi Lasker, SVP of Customer Success for the Americas and APAC at Bynder, believes that while they are interconnected, they hold different spaces within a company.

In this episode, Alan and Heidi discuss tools for customer success and how to integrate them within the lifecycle of your customer and user relationship.

In this episode, you'll learn:

How Bynder excels at customer success
Why strong cross-functional collaboration is critical to CXHow to deliver the best possible experience through success programs

Key Highlights