Underdogs, Content & Has Google Lied to Us?
06/17/24 • 32 min
In today's episode we're talking about challenger brands vs underdogs- is it wise to reference your competitor in advertising?
We've got tips for predictive search, merch, cool stock photos & being everywhere all at once for the cheapest possible price tag.
Google's mishap means Anaita has created a quick cheat sheet on SEO search rankings (has Google been lying to us?)
Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline
Find the Female Founder World Podcast on Apple HERE & Spotify HERE
See omnystudio.com/listener for privacy information.
In today's episode we're talking about challenger brands vs underdogs- is it wise to reference your competitor in advertising?
We've got tips for predictive search, merch, cool stock photos & being everywhere all at once for the cheapest possible price tag.
Google's mishap means Anaita has created a quick cheat sheet on SEO search rankings (has Google been lying to us?)
Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline
Find the Female Founder World Podcast on Apple HERE & Spotify HERE
See omnystudio.com/listener for privacy information.
Previous Episode
Adidas' Big Mistake, Stanley Cup's Viral Playbook & Vibe-Capture
Episode 3 of Marketing ATM is here & this episode dives into Sporting alignment opportunities for brands, Stanley Cup's playbook for viral popularity & how to inject personality into a furniture brand.
Find us:
Anaita Sarkar on Instagram @sellanythingonline @hero.packaging
Jess Ruhfus on Instagram @jessruhfus @no.2_co
New Yorker Article: How Stanley Cup Went Viral
See omnystudio.com/listener for privacy information.
Next Episode
"Mistakes," billboards & how to get famous
MAIN CHARACTER ENERGY!
In today's episode we're talking about becoming your own celebrity. Can you work the influencer > business model in reverse?
We've got tips for unexpected advertising & desktop push notifications, skyrocketing your open rate & building a tech stack to rival the big guys.
Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline
Find the Female Founder World Podcast on Apple HERE & Spotify HERE
- @WhitneYuland - Tiktokker on FAME
- Marea Wellness
- Lemme
- Kat the Label
- Push Owl
- Helio
- SWIISH
See omnystudio.com/listener for privacy information.
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