Marketing ATM

Beaming in from New York City, this episode is all about thinking BIG. We've got tips & tricks for maximising a business trip in a new market, we're examining the 'umbrella brands' trend, prepping for BFCM & streamlining customer service thanks to our sponsors Gorgias!

Resources we mentioned in this episode:

• Gorgias
• NOVO banking

Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
A big thank you to our episode sponsors, Gorgias. Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We bring all your conversations into one place and leverage your own data, helping your team automate tier 1 support and free up time for your team to drive revenue and loyalty from your customers.
Claim their free trial HERE

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Fresh from a founders' retreat in the Whitsundays, we're back with our biggest takeaways from four days away. We're talking about Ben & Jerry's, AI hacks, a $1700 dress & picturing your audience in their underwear.

A few resources from this episode:

• Deepseek via Hix.ai
• BOTIKA
• HealthLab
• Leo Lin
• NatV Basics

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Welcome back to Marketing ATM! In this episode, we're talking about tampon suits, behind the scenes teasers, yochi's model for loaded fries & how Elizabeth Holmes is advising a new startup... from prison?

Resources & brands we mentioned:

• Haemanthus
• BOUF Hair
• Chip N Mix Noosa
• Tally*
• ChatGPT or image generation
• Barilla's Spotify playlists
• Femme Organic

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Episode 3 of Marketing ATM is here & this episode dives into Sporting alignment opportunities for brands, Stanley Cup's playbook for viral popularity & how to inject personality into a furniture brand.

Find us:

Anaita Sarkar on Instagram @sellanythingonline @hero.packaging

Jess Ruhfus on Instagram @jessruhfus @no.2_co

New Yorker Article: How Stanley Cup Went Viral

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Reels as a separate app?! We hope not. This episode dives into some seriously juicy insights into TikTok virality & Meta's plan for reels. We explore the sexual wellness category, Sephora's latest move & diversity & inclusion policies. We've also got a bunch of tips for increasing your email open rate & generating some side-hustle revenue.

Resources we mentioned:

• Partnar & Passionfroot
• Cloudicos
• MemoBottle
• Cass Deller
  

See omnystudio.com/listener for privacy information.