How AI and zero-click content is impacting search and social media in 2025
02/12/25 • 50 min
Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cup of your favourite brew and settle in as we dive into some exciting topics.
In this episode, we're exploring how search is evolving in 2025. Spoiler alert: AI plays a significant role. We're also delving into the world of zero-click content. It's a fascinating concept that's becoming increasingly important in our digital landscape.
Love them or loathe them, social media platforms are masters at generating engagement. However, they're even better at keeping that engagement firmly within their own ecosystems. As we navigate 2025, this trend is only going to grow stronger. Marketers need to be ready to rethink what social media and PPC marketing mean in this new context. It's time to get creative and find ways to adapt.
If you're enjoying the insights and discussions, we'd love to hear from you. Consider leaving us a review on your favourite podcast platform and sharing the episode with your network. Your support helps us continue bringing you valuable content. Happy listening!
Listen to this episode on the Brew Digital website here.
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Marketers, welcome to February! You've made it through the first month of the year, and that's worth a little celebration. To mark the occasion, we're bringing you a special, slightly longer episode of "Marketers of the Universe." So, grab a cup of your favourite brew and settle in as we dive into some exciting topics.
In this episode, we're exploring how search is evolving in 2025. Spoiler alert: AI plays a significant role. We're also delving into the world of zero-click content. It's a fascinating concept that's becoming increasingly important in our digital landscape.
Love them or loathe them, social media platforms are masters at generating engagement. However, they're even better at keeping that engagement firmly within their own ecosystems. As we navigate 2025, this trend is only going to grow stronger. Marketers need to be ready to rethink what social media and PPC marketing mean in this new context. It's time to get creative and find ways to adapt.
If you're enjoying the insights and discussions, we'd love to hear from you. Consider leaving us a review on your favourite podcast platform and sharing the episode with your network. Your support helps us continue bringing you valuable content. Happy listening!
Listen to this episode on the Brew Digital website here.
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Previous Episode
Why your business needs a CRM in 2025 and Meta's ongoing moderation struggles
As we wrap up January 2025, it seems like the year has already packed in a decade's worth of headlines! How's everyone holding up? In this episode, our team of savvy marketers dives deep into an essential tool for any business aiming for genuine growth: the CRM. We'll explore how implementing the right CRM can transform your customer relationships and drive your business forward.
But that's not all! We're also bringing together leading social media and politics experts to dissect Meta's newly announced moderation policy. What does this mean for users, businesses, and the future of online interactions? Join us as we unravel the implications and provide insights on how to navigate these changes effectively.
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Listen to this episode on the Brew Digital website here
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Next Episode
Beyond MQLs: Is B2B marketing afraid of brand building?
Greetings, Marketers! Prepare for a thrilling episode today as our host, Haydn Woods-Williams, sits down for a lively conversation with Brew Digital's Head of Digital Marketing, Rich Harper, and Chris Murray, a Senior Performance Marketing Manager at our sister company, Kolekti. The topic of discussion? The sudden revival of branding's importance in marketing. More importantly, he wants to find out if B2B marketing is playing it too safe when it comes to brand building.
This conversation explores the vital connection between brand building and lead generation in B2B marketing. They argue that while many B2B companies focus heavily on product features, they often neglect the strategic importance of brand building. Drawing on examples like monday.com, they illustrate how successful brands prioritise brand recognition and awareness. They also emphasise the need to align brand activities with revenue metrics to demonstrate their impact on business success. Ultimately, they stress that building a strong brand requires a long-term strategy and consistent communication with target audiences.
Did you know that all of our podcast episodes are also released on our website, which also houses a whole hub of great content and templates to help invigorate your digital marketing? You can find this episode of Marketers of the Universe here.
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Marketers of the Universe: A digital marketing podcast - How AI and zero-click content is impacting search and social media in 2025
Transcript
We are giving you tips on what you should focus on now that AI is hitting search marketing hard , and we'll be telling you how you can make the most out of your social with zero-click content .
Haydn Woods-WilliamsHello and welcome to the Marketers of the Universe . I'm your host , hayden Woods-Williams . I'm a digital marketing team le
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