EPISODE 127- Digitizing a Sports Giant: Decathlon's Chief Digital Officer Jerome Dubreuil Talks Marketing Gamification

09/22/23 • 12 min

Jérôme Dubreuil has been the Chief Digital Officer at Decathlon since 2020, leading the digital transformation for 100,000 teammates in 70 countries. He boasts over 20 years of experience in tech, including 9 years in Silicon Valley startups, establishing an early startup incubator and launching three successful spinoffs, including the acquisition of Orb Networks by Qualcomm and 9 years in major multinationals, where he played a key role in creating cloud-based services for connected devices.

On The Menu:

1. Pandemic Impact: Boosted digital adoption and customer experiences at Decathlon.

2. Unique Digitization Approach: Eco-design, carbon footprint reduction, and sport experience focus.

3. Influencer Collaboration: Enhancing customer experiences globally via social media.

4. Cloud Computing Future: Reimagining ownership and transparency in interactions.

5. Gamification in Sport: Integrating VR games and connected treadmills.

6. User Experience Enhancement: Prioritizing trust, ethics, and Omni-channel experiences.

In this episode, we delve into the pandemic's transformative impact, catapulting Decathlon's digital adoption and customer experiences. Dubreuil reveals their unique approach to digitization, emphasizing eco-design, carbon footprint reduction, and an enriched sport experience.

He highlights the power of influencer collaboration in enhancing global customer experiences through social media. Additionally, Dubreuil envisions the future of cloud computing, emphasizing transparency. We also explore gamification in sports and the paramount focus on trust, ethics, and omni-channel experiences. Tune in for insights into Decathlon's dynamic digital journey!

On The Menu:

1. Pandemic Impact: Boosted digital adoption and customer experiences at Decathlon.

2. Unique Digitization Approach: Eco-design, carbon footprint reduction, and sport experience focus.

3. Influencer Collaboration: Enhancing customer experiences globally via social media.

4. Cloud Computing Future: Reimagining ownership and transparency in interactions.

5. Gamification in Sport: Integrating VR games and connected treadmills.

6. User Experience Enhancement: Prioritizing trust, ethics, and Omni-channel experiences.

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undefined - Snippet: Timo Hallantie, Head of Unit at EIC Pathfinder European Underscores The Critical Role of Balancing Stakeholder Needs in Innovation Funding

Snippet: Timo Hallantie, Head of Unit at EIC Pathfinder European Underscores The Critical Role of Balancing Stakeholder Needs in Innovation Funding

While acknowledging that some bureaucracy is inevitable when managing public funds, Timo is committed to optimizing these processes, ensuring they're conducive to impactful innovation and accessible for all stakeholders.

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EPISODE 128- From Filmmakers to Marketers: Vimeo's Senior Vice President Zohar Dayan on the Power of Videography

Zohar Dayan is Vimeo's Senior VP of Product, shaping video creation and editing strategies, including the upload experience and live streaming. Previously, he founded Wibbitz, an AI-driven video creation company, with 20+ years of startup and product management experience. He's recognized as a top Israeli entrepreneur and has also previously delivered a TEDx talk on innovation.

On The Menu:

1. How interactive videos, including hotspots and branching, enhance user engagement.

2. Why Vimeo stands out as an all-in-one video platform, offering creation, editing, collaboration, analytics, and hosting tools.

3. Creative Magnet: Vimeo's history as a creative hub attracts filmmakers and sets high content quality standards.

4. Video Innovation: Vimeo is dedicated to simplifying video creation with AI-driven tools like one-take editing.

5. How Generative AI makes video creation accessible.

6. Broad User Focus: Vimeo serves diverse users, from marketers and businesses to individuals seeking effective video communication.

Vimeo's commitment to innovation is evident through its interactive videos featuring hotspots and branching, enhancing user engagement. As an all-in-one video platform, Vimeo offers creation, editing, collaboration, analytics, and hosting tools, setting it apart in the industry.

Vimeo's rich history as a creative hub attracts filmmakers, fostering high-quality content standards. Zohar highlights Vimeo's dedication to simplifying video creation with AI-driven tools like one-take editing and Generative AI, making video creation accessible to all. Ultimately, Vimeo serves a broad user base, including marketers, businesses, and individuals, facilitating effective video communication for diverse needs.