Marketer of the Month

Jérôme Dubreuil has been the Chief Digital Officer at Decathlon since 2020, leading the digital transformation for 100,000 teammates in 70 countries. He boasts over 20 years of experience in tech, including 9 years in Silicon Valley startups, establishing an early startup incubator and launching three successful spinoffs, including the acquisition of Orb Networks by Qualcomm and 9 years in major multinationals, where he played a key role in creating cloud-based services for connected devices.

On The Menu:

1. Pandemic Impact: Boosted digital adoption and customer experiences at Decathlon.

2. Unique Digitization Approach: Eco-design, carbon footprint reduction, and sport experience focus.

3. Influencer Collaboration: Enhancing customer experiences globally via social media.

4. Cloud Computing Future: Reimagining ownership and transparency in interactions.

5. Gamification in Sport: Integrating VR games and connected treadmills.

6. User Experience Enhancement: Prioritizing trust, ethics, and Omni-channel experiences.

In this episode, we delve into the pandemic's transformative impact, catapulting Decathlon's digital adoption and customer experiences. Dubreuil reveals their unique approach to digitization, emphasizing eco-design, carbon footprint reduction, and an enriched sport experience.

He highlights the power of influencer collaboration in enhancing global customer experiences through social media. Additionally, Dubreuil envisions the future of cloud computing, emphasizing transparency. We also explore gamification in sports and the paramount focus on trust, ethics, and omni-channel experiences. Tune in for insights into Decathlon's dynamic digital journey!

Vimeo is excited to introduce 'One Take Editing,' a groundbreaking feature that democratizes video communication. With AI-driven script generation, users will never face writer's block again. They can bid farewell to the blank canvas dilemma and wholeheartedly embrace effortless creativity.

Watch the full episode here 👉 https://bit.ly/3LO7nZa

Sairah Ashman, the Global CEO at Wolff Olins, renowned for its unique blend of maths and magic in brand consultancy, leads business direction and performance across four global hubs. With over 20 years of experience, she has cultivated a reputation for building high-performing teams and delivering outstanding results in business transformation. An alumna of Harvard Business School, she co-founded The House of St Barnabas, actively championing transformative ideas as a TEDx host and speaker.

On The Menu:

1. Addressing hurdles in building teams across varied cultures and markets.

2. Exploring methods to bridge cultural gaps in teams, emphasizing clear goal communication and the "math and magic" concept.

3. Examining the balance between analytical thinking and creativity when approaching complex problems.

4. Reflecting on key insights gained from Harvard Business School, focusing on increased confidence and an integrated approach.

5. Highlighting curiosity and diverse interests as catalysts for generating ideas in the dynamic business landscape.

6. Ensuring effective communication and goal alignment across different clubs through consistent rituals and leadership understanding of organization's values.

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Gerhard explains that the journey starts with connecting important machines and creating a simple digital process. As things progress, production processes are improved for better efficiency, while integrating AI for smarter operations.

Kress's approach provides a clear trajectory to thrive in the digital manufacturing landscape, making strides toward increased productivity and efficiency.

Catch more insights on our "Marketer of the Month Podcast" 👉https://bit.ly/3qxAl83

Interview with SVP & CMO of Qualcomm Technologies, Don McGuire

Don McGuire, SVP & CMO at Qualcomm Technologies, head global marketing, spanning all areas of digital strategies. With 25 years of experience, he led at Intel, Kyocera, Leap Wireless, and Sprint PCS. In this insightful podcast episode, Don McGuire highlights the significance of efficient innovation within budget constraints. Don explores reimagining MarTech for enhanced customer journeys, managing decision impacts, fostering collaboration, and crafting compelling brand narratives. From strategic partnerships to overcoming bureaucracy, he emphasizes the value of multi-channel marketing and cultivating a collaborative culture for successful innovation at Qualcomm.

On The Menu:

1. Balancing Innovation and Budget: Leveraging digital toolsets for efficient innovation while managing costs.

2. Catching Up in MarTech: Reimagining MarTech to improve the customer journey and meet benchmarks.

3. Managing the Impact of Difficult Decisions: Addressing delays and considering time to market, competitiveness, and KPIs.

4. Overcoming Bureaucracy: Cultivating a collaborative culture at Qualcomm to foster innovation.

5. Storytelling and Brand Development: Prioritizing a strong brand story for successful brand execution.

6. Strategic Partnerships and Multi-Channel Marketing: Focusing on win-win partnerships and omnichannel approaches to reach diverse audiences effectively.