Market or Pitch Season 2, Vol 14: Let's Be Frank

10/18/21 • 30 min

In Volume 14 (aka Ep. 2) of "Market or Pitch," Yesenia and Corey dive into the world of empathic marketing and how it needs to be adapted in all marketing and communications. The duo also wrapped up Hispanic Heritage Month with an important discussion about colorism after the "In The Heights" movie scandal which occurred this past summer. Finally, listen to a special partnership announcement between "Market or Pitch" and the new up-and-coming app Wisdom!

Access Yesenia's PR News byline "Hispanic Diversity in PR: A Slow Work in Progress" below.

https://www.prnewsonline.com/hispanic-diversity-slow-work

Access Yesenia's PR News byline "Hispanic Diversity in PR: A Slow Work in Progress" below.

https://www.prnewsonline.com/hispanic-diversity-slow-work

Previous Episode

Market or Pitch Season 2, Vol 13: Sazón in Full Force! We're Back Baby.

In the Season 2 premiere (Vol 13 aka Ep. 1) of "Market or Pitch," Corey and Yesenia debut the new format of the podcast based on listener feedback. Moving forward, each episode will now mirror a "meal." We begin with an Appetizer (or Marketing/PR-focused news from the past week). Then, move into our Entree segment (or the main topic of episode discussion). Finally, time permitting, finish with Dessert (filled with special surprises and fun activities). Besides debuting the new format, this themed episode is in celebration of Hispanic Heritage Month (HHM) that falls from September 15th to October 15th. We discussed the importance of brands communicating directly to Hispanic consumers as a way to build brand loyalty and equity.

To access the PR News feature "Tips for How Communicators Can Bond with Hispanics" click on the link: https://www.prnewsonline.com/Hispanics-authenticity-marketing

Next Episode

Market or Pitch Season 2, Vol 15: First Anniversary Vibes Presents The Battle of Values

In Volume 15 (aka Ep. 3) of "Market or Pitch," Yesenia and Corey celebrate a very special anniversary - the podcast is officially turning one year old! We take a moment to reflect on our favorite moments from the past year as well as what has been a highlight for us since last October. We then dig into our appetizer by tackling the breaking news of Facebook changing its name to "Meta," and the implications surrounding the change. Finally, we dive headfirst into our entrée with a discussion on when your own personal values conflict with the values of your company or client brand. What are the best methods to promote without interfering with your viewpoints? Tune in to find out!