The Opportunity of Customer Analytics

09/19/20 • 3 min

Managerial Analytics: Powering Your Career

What's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights. Don't make that mistake!
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:
[email protected]

Previous Episode

Manager Alert: Beware of Algorithm Bias!

We often take for granted that the algorithms we have in our applications that help us crunch and analyze data are without any bias. As if they were constructed in a vacuum. The reality is much different. In this podcast, recorded a few years ago when we were releasing our book, "The New Marketing Analytics", Dave provides a high-level overview of how managers at all levels need to be aware of potential bias. People still develop the programming needed to run any kind of algorithm - and that means that there's always the possibility data analysis being skewed because of it. Not to say that its rampant but - every manager worth their salt need to ask about how bias has been considered and evaluated in any applications they might be thinking of purchasing.
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:
[email protected]

Next Episode

Small Business & Big Data Spells Opportunity

In the media hype behind Big Data, we often forget that small business enterprises can also take advantage of data analytics. The challenge is that many businesses - even as we speak - still haven't either captured critical data and/or have bothered to organize the data they have.
In this video clip, I give you two real-life examples of two businesses who have missed the boat - one with dire consequences. Don't be those businesses!
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:
[email protected]