Small Business & Big Data Spells Opportunity

09/20/20 • 5 min

Managerial Analytics: Powering Your Career

In the media hype behind Big Data, we often forget that small business enterprises can also take advantage of data analytics. The challenge is that many businesses - even as we speak - still haven't either captured critical data and/or have bothered to organize the data they have.
In this video clip, I give you two real-life examples of two businesses who have missed the boat - one with dire consequences. Don't be those businesses!
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:
[email protected]

Previous Episode

The Opportunity of Customer Analytics

What's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights. Don't make that mistake!
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:
[email protected]

Next Episode

Amazon Prime & Data Analytics

Amazon is a wonderful business model to study. One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers. Amazon uses its excellent Prime service as a way to collect that valuable data - and increase the basket value of products that its Prime customers will buy over time. Smart marketing.
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:
[email protected]