Amazon Prime & Data Analytics

09/20/20 • 5 min

Managerial Analytics: Powering Your Career

Amazon is a wonderful business model to study. One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers. Amazon uses its excellent Prime service as a way to collect that valuable data - and increase the basket value of products that its Prime customers will buy over time. Smart marketing.
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:
[email protected]

Previous Episode

Small Business & Big Data Spells Opportunity

In the media hype behind Big Data, we often forget that small business enterprises can also take advantage of data analytics. The challenge is that many businesses - even as we speak - still haven't either captured critical data and/or have bothered to organize the data they have.
In this video clip, I give you two real-life examples of two businesses who have missed the boat - one with dire consequences. Don't be those businesses!
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:
[email protected]

Next Episode

Where Will The Next Gen of Data Scientists & Analysts Come From?

From my estimation, we are woefully under-preparing the current and next generations of data-oriented employees. Dave discusses his concerns about the shortages of data experts - including his idea to have junior and senior high school academic programs include options for students to get acquainted with data analytics in all its forms. Getting our high schools and community colleges to take on the educational agenda for the next gen of data scientists and analysts may be the answer.
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:
[email protected]