253: Rekindle Your Growth with Ryan Kauth

https://youtu.be/QR9oaNhtxyg

Peter Santry, Summit OS Guide and Value Builder Licensee, is driven by a mission to help leadership teams execute like hell in 45 days, aligning their core business strategies to achieve rapid growth and profitability.

We discuss the Core Business LensTM tool, which helps companies identify their key strengths, most profitable customers, and core competencies. Peter explains how this tool allows businesses to sharpen their focus and drive profitability by narrowing in on what they do best. He also highlights the importance of Summit OS’s 45-day Execution Momentum, a system designed to achieve early wins and build long-term business momentum, and emphasizes the value of deep client relationships and tailored strategies for sustained success.

— Execute Like Hell in 45 Days with Peter Santry and Summit OS®

Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast. And my dear guest today is Peter Santry, a Summit OS guide and value builder licensee who’s helping leadership teams align their vision, goals, and actions, and to overcome the challenges and opportunities that come with growth. Peter’s clients have achieved remarkable results, such as doubling their revenues, 10x-ing their profits, and attracting private equity capital. Peter, welcome to the show.

Thank you, Steve. Glad to be here. And as we’ve discussed, I’ve always been an admirer of your work, and I learn something new each time. So I’m really, really happy to be joining you, and I expect to do the same here.

Absolutely. We’re going to dive into Summit OS and your work and everything. But the first question I’d like to ask is, what is your personal “Why” and what are you doing in your business to manifest it?

So I’ve given this a lot of thought because I changed careers probably 7-8 years ago. At this point in my career, I believe that my highest value, and it dovetails with what I think this country needs is in helping business owners and their people help them really succeed. There’s nothing more gratifying for me than to see both owners and their people doing the work that they love, getting compensated wealth for it and then taking the fruits of their efforts and exercising their own personal freedom on how they spend it, whether they choose to buy a home, educate their children, save for the future, or give to the charity of their choice. The point is that they’re creating value to exercise their God-given freedom, and we need more of that in America, and that’s what really drives me today.

Yeah, that’s great. I mean, entrepreneurs work so hard and take so much risk that we deserve to get to the fruit of our labor, and we just need some good systems that will get us there. So it’s great, it’s a great “Why.” So, we talked about this before the show for the listeners and there are some Summit OS tools that you said you like, but we hold in on the Core Business LensTM, which you said was your favorite in this toolkit. So can you tell us about the questions that you ask your clients when you’re kind of putting them under the lens and how do you figure out their core business and how does it help them?

Yeah, so I really love the core business lens and I introduced it fairly early in any coaching engagement that I have. It really focuses the leadership of teams on the business they should be spending more calories on. So many companies wonder why their growth is slow or why they’re having trouble attracting new clients. And often that’s happening because their product or service is so diffuse that prospects don’t know who they are. And that’s a problem. So what I do is I step back or have them step back and answer the following five questions. And the first one is, what are you best at or what is the core competency that allows you to bring value to your customers? And the answer is usually the original service that the company was founded on before they branched into other areas.

It has the benefit too that most other people are trained to do it and before they strayed into other areas. So, it’s something that can easily be recaptured within the company. But it’s very important for people to know what that is, because that’s where they’re providing value.

Yeah. And if I may add here, I mean, often I see companies that start in a niche that they are really excited about and they are expert about, and then all those shiny objects seem to appear and they try to do more things because they think that the way to get more customers is to do more things for them and you try to please the customers, and step by step, they are staying away ...