#91 - Marketing in a Barbie World w/ Moshe Isaacian

07/19/23 • 30 min

1 Listener

Making the Brand | Marketing with a Pop Culture Twist

Get ready to experience the ultimate Barbie takeover in this episode! s I sit down with the brand strategist, Moshe Isaacian, whose tweet about the 100+ marketing activations for the upcoming Barbie movie went mega viral

From being an astronaut to a veterinarian, Barbie already does it all, but now she's everywhere, and we mean EVERYWHERE! In this podcast, we'll discuss Barbie's history, exploring how this iconic brand has transcended generations. We'll also dive into Barbie's undeniable impact on pop culture.

Learn how Barbie's 100+ brand activations are popping up in the most unexpected places, and how they've got us all buzzing with excitement!

So, whether you're a Barbie fanatic or simply love a good marketing spectacle, tune in as we celebrate all things Barbie.

Connect w/ Moshe:

LinkedIn: https://www.linkedin.com/in/mosheisaacian/

Twitter: https://twitter.com/MosheIsaacian

This episode is sponsored by ⁠⁠⁠⁠VNYL⁠⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠⁠

⁠⁠⁠⁠vnyl.me/makingthebrand⁠

Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! 💌 https://briannefleming.com/newsletter

Learn how Barbie's 100+ brand activations are popping up in the most unexpected places, and how they've got us all buzzing with excitement!

So, whether you're a Barbie fanatic or simply love a good marketing spectacle, tune in as we celebrate all things Barbie.

Connect w/ Moshe:

LinkedIn: https://www.linkedin.com/in/mosheisaacian/

Twitter: https://twitter.com/MosheIsaacian

⁠⁠⁠⁠vnyl.me/makingthebrand⁠

Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! 💌 https://briannefleming.com/newsletter

Previous Episode

#90 - The Eras Tour (Vegas Edition): How Cities are Becoming Swifties w/ Jennifer Davies & Kira

When they heard Taylor Swift was coming to town on her Eras Tour, the City of Las Vegas went all-in. In this episode, I chat with Jennifer Davies and Kira Siqueiros from the city's digital team to discuss how they celebrated Taylor Swift's arrival and engaged with her fanbase on social media and beyond.

We cover topics like:

How the digital team prepped their Taylor Swift Eras Tour campaign
The specific ways they sparked excitement on the Las Vegas strip and on social media
The perfect Taylor Swift lyric that led to a viral tweet
How the city marketed to both locals and tourists
The misconceptions about government social media
Why Taylor Swift's tour is such an opportunity for cities across the country
What defined success for this campaign and what the city is planning for next...

Check out the show notes to see some examples and content from the campaign here! Follow the @CityOfLasVegas on Twitter and Instagram.

This episode is sponsored by ⁠⁠VNYL⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠Learn more at VNYL.org. ⁠⁠

⁠⁠vnyl.me/makingthebrand⁠

Next Episode

#92 - Laughs & Likes: Matt Rife's Lesson in Social Media Engagement

In this episode of Making the Brand, we talk about the TikTok sensation, Matt Rife. The comedian who's breaking records and making millions laugh on social media.

What makes Matt Rife different from most comedians? He doesn't make his act about him. His jokes are about people in his audience.

We discuss why involving your followers is the key to creating a thriving community. From hilarious interactions to surprise moments, we unveil the strategies that make Matt Rife a master of engagement.

We also discuss parallels between Matt Rife's comedy style and Taylor Swift's surprise songs while on tour. What makes this so brilliant? Listen and find out how you can apply lessons from their approach to your social media!

This episode is sponsored by ⁠⁠⁠VNYL⁠⁠⁠ — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. ⁠⁠⁠Learn more at VNYL.org. ⁠⁠⁠

⁠⁠⁠vnyl.me/makingthebrand⁠