Making It Real. Denise Lee, Founder of Alala

05/18/18 • 44 min

Denise Lee – Alala

“It Is Better to Make a Quick Bad Decision, Than a Slow Good One”

While training for a triathlon, Denise Lee wanted to feel as good in her workout clothes as she did in her designer clothes. She just couldn’t find active wear that matched her New York City style. So she founded Alala, a luxurious athleisure brand, to fill her own need! Be sure to listen in as Denise shares her experience with her mentor Chris Burch, and how she grew her business to be carried by Nordstrom, Equinox, ShopBop, and more!

Whether you’re a product manager in an established company or an aspiring business owner with an idea for a new product business, Making It Real will provide you with real tools and advice on how to be a successful product entrepreneur!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Denise Lee – Alala

“It Is Better to Make a Quick Bad Decision, Than a Slow Good One”

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Previous Episode

Making It Real. Blythe Harris, Co-Founder of Stella & Dot

Blythe Harris – Stella & Dot

“You Are Your Own Pace Car”

Blythe Harris, co-founder of Stella & Dot, is a woman on a mission who is empowering many! After years of experience in the design industry, Blythe Harris, joined her co-founder to create a fun accessory company with a strong community built around it. The Stella & Dot business model features flexible entrepreneurship opportunities for people to “style” their own careers. Tune in to this week’s episode as Blythe shares the story of growing a wildly successful business and the creativity that it took to get there.

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.

Next Episode

Making It Real. Elliot Harris, Founder of Absorbits

Elliot Harris – Absorbits

“Becoming an Entrepreneur Has Never Had Less Barriers”

Elliot Harris, founder of Absorbits, is a self-described accident-prone serial entrepreneur. After accidentally soaking his cell phone, Elliot was on a mission to reverse the damage. Many tests later, he created a patented pouch that dries out wet electronics. In this episode, Elliot shares nuggets of entrepreneurial advice while providing an approachable process that anyone with the next “big idea” can follow!

Hosted by Bob Caporale and Tate Tegtmeier

Original Music by Bob Caporale

Note: No endorsement of any product or service featured on Making It Real is either expressed or implied by its hosts or producers.