Q+A: Maintaining SEO amidst a website overhaul w/ Meg Casebolt
09/26/23 • 25 min
In this episode, we will be answering a listener question about how to maintain SEO when changing the name of a business and creating a whole new website.
I am joined by my go-to SEO source, Meg Casebolt.
You can connect with Meg at https://loveatfirstsearch.com/
To read the blog post on this topic referenced in this episode
Submit your questions for a future episode by joining us at http://www.joinfruition.com
In this episode, we will be answering a listener question about how to maintain SEO when changing the name of a business and creating a whole new website.
I am joined by my go-to SEO source, Meg Casebolt.
You can connect with Meg at https://loveatfirstsearch.com/
To read the blog post on this topic referenced in this episode
Submit your questions for a future episode by joining us at http://www.joinfruition.com
Previous Episode
What you need to know about imposter complex w/ Tanya Geisler
When you find yourself thinking that everyone has it figured out except for you, that people are going to find out that you are not qualified, or that you are incapable of repeating results, there are a few things we can glean from this information - and it is not that you are unqualified.
This is the voice of the imposter complex (commonly referred to as imposter syndrome), and in this episode, Tanya Geisler fills us in on:
- Why these beliefs may actually be an indicator that you have strong values of integrity and excellence
- How the imposter complex functions as a mechanism to keep you out of action, doubting your capacity, and alone and isolated
- Why you should not aim to eliminate the imposter complex, but should instead aim to work with it
- How to reframe your understanding of the imposter complex as an indicator of important values rather than a failure on your part
- The difference between imposter complex and psychological harm caused by systemic bias and oppression
Resources from this episode
Connect with Tanya Geisler: www.tanyageisler.com
Stop Telling Women They Have Imposter Syndrome
Next Episode
Easier, more impactful content marketing w/ Tristan Katz
You've probably heard about repurposing content as a strategy to make your marketing more effective (in fact, we talked about it with Angie Jordan in this episode). But if you've tried repurposing content yourself, maybe you're wondering:
- How do I choose which content to repurpose?
- Why is repurposing my content not moving the needle?
- Is my content really going to be impactful for my audience if I'm just repeating myself?
- How do I repurpose content without it getting boring for my audience?
In today's episode, we are joined by Tristan Katz (they/he). Tristan is an educator, consultant, facilitator, and writer who works at the intersection of marketing, equity, and inclusion as well as creating inclusive, equitable, and safer spaces for trans people.
In this episode, Tristan shares how they have leveraged content repurposing to create a meaningful contribution to their field, have an impact, and effectively market their work without constantly being on the content creation hamster wheel.
Here is a look at what you will hear in this episode:
05:52 - How to grow your business by shifting focus away from other people's ideas and toward your own
08:20 - Tristan Katz's solution for sustainable social media marketing
10:02 - Why simply repurposing content isn't enough + how to be create a strategic content repurposing strategy
14:05 - Determining what content "works" for you and your audience when deciding what to repurpose and how
25:02 - Rethinking content pillars through an impact lens
30:05 - How to make social media marketing easier by focusing on impact and authenticity
46:20 - Why you should not making buying or strategy decisions based on your perception of what works for others
50:05 - How to create an offer suite that makes your work more accessible to your audience
Links to resources we reference in this episode
Podcast episode: How to ditch traditional marketing in favor of relationship building
Connect with Tristan
Website
Instagram
Patreon
Make Your Business Work for You - Q+A: Maintaining SEO amidst a website overhaul w/ Meg Casebolt
Transcript
immediately go to the story that I am just . This person just can't get rid of me . They're like leave me alone , I don't want anything to do with your shit .
Speaker 2I don't want when you and I had a really good time like recording that podcast . It was all pity .
Speaker 1Yes , exactly , you did it t
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