Make Your Business Work for You
Brooke Monaghan
Join Brooke Monaghan and her most trusted sources on small business ownership as they go beyond just advice and discuss how you can make it work for you given the often inconvenient, messy, complex reality of being a real person running and growing a business.
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Top 10 Make Your Business Work for You Episodes
Goodpods has curated a list of the 10 best Make Your Business Work for You episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Make Your Business Work for You for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Make Your Business Work for You episode by adding your comments to the episode page.
Easier, more impactful content marketing w/ Tristan Katz
Make Your Business Work for You
10/11/23 • 56 min
You've probably heard about repurposing content as a strategy to make your marketing more effective (in fact, we talked about it with Angie Jordan in this episode). But if you've tried repurposing content yourself, maybe you're wondering:
- How do I choose which content to repurpose?
- Why is repurposing my content not moving the needle?
- Is my content really going to be impactful for my audience if I'm just repeating myself?
- How do I repurpose content without it getting boring for my audience?
In today's episode, we are joined by Tristan Katz (they/he). Tristan is an educator, consultant, facilitator, and writer who works at the intersection of marketing, equity, and inclusion as well as creating inclusive, equitable, and safer spaces for trans people.
In this episode, Tristan shares how they have leveraged content repurposing to create a meaningful contribution to their field, have an impact, and effectively market their work without constantly being on the content creation hamster wheel.
Here is a look at what you will hear in this episode:
05:52 - How to grow your business by shifting focus away from other people's ideas and toward your own
08:20 - Tristan Katz's solution for sustainable social media marketing
10:02 - Why simply repurposing content isn't enough + how to be create a strategic content repurposing strategy
14:05 - Determining what content "works" for you and your audience when deciding what to repurpose and how
25:02 - Rethinking content pillars through an impact lens
30:05 - How to make social media marketing easier by focusing on impact and authenticity
46:20 - Why you should not making buying or strategy decisions based on your perception of what works for others
50:05 - How to create an offer suite that makes your work more accessible to your audience
Links to resources we reference in this episode
Podcast episode: How to ditch traditional marketing in favor of relationship building
Connect with Tristan
Website
Instagram
Patreon
Mindful self compassion for entrepreneurs w/ Kristen Genzano
Make Your Business Work for You
12/12/23 • 43 min
Running a business often reveals things to us that we didn't even know about ourselves. We are forced to look at our patterns and growth edges, what is holding us back from our goals, and who we are as a leader. In this tension, it is critical that we are able to get curious about how we can move forward differently and not fall back into old habits. This is where mindful self compassion comes in.
In this episode, Kristen Genzano (she/her), shares the pillars of mindful self compassion and how we can use it as a tool for both growth and greater ease.
The state of online business in 2023
Make Your Business Work for You
10/24/23 • 44 min
A couple of weeks ago I put up an instagram post about the reality that many established online business owners are currently experiencing some of the most challenging months of their career right now, at the end of 2023.
I got a significant response to this post, so we are here to have an expanded conversation on the topic. And my hope is that you walk away from this with a a fresh perspective on how to approach problem solving in your business, and the understanding that this is actually a ripe opportunity for growth that, if approached creatively, could set us up for success in this changing landscape.
In this episode we talk about:
4:00 : What I am observing as a business coach with an established network of online business owners, and the current struggles faced by online business owners in 2023.
7:33 : Why I think it’s happening and how I’m personally choosing to respond
25:47 : Some of the discourse that has become commonplace in the business development world that is not helpful for this moment
39:00 What to focus on in Q4 of 2023 to successfully take advantage of this current growth opportunity
Links mentioned in this episode:
Being Boss Episode 357: THE END OF THE GOLDEN AGE OF ONLINE BUSINESS WITH ERICA COURDAE & TASHA L. HARRISON
What you need to know about imposter complex w/ Tanya Geisler
Make Your Business Work for You
09/19/23 • 56 min
When you find yourself thinking that everyone has it figured out except for you, that people are going to find out that you are not qualified, or that you are incapable of repeating results, there are a few things we can glean from this information - and it is not that you are unqualified.
This is the voice of the imposter complex (commonly referred to as imposter syndrome), and in this episode, Tanya Geisler fills us in on:
- Why these beliefs may actually be an indicator that you have strong values of integrity and excellence
- How the imposter complex functions as a mechanism to keep you out of action, doubting your capacity, and alone and isolated
- Why you should not aim to eliminate the imposter complex, but should instead aim to work with it
- How to reframe your understanding of the imposter complex as an indicator of important values rather than a failure on your part
- The difference between imposter complex and psychological harm caused by systemic bias and oppression
Resources from this episode
Connect with Tanya Geisler: www.tanyageisler.com
Stop Telling Women They Have Imposter Syndrome
Podcasting Q+A w/ Angie Jordan
Make Your Business Work for You
09/19/23 • 52 min
In this Q+A, we are joined by podcast launch and growth expert Angie Jordan. Here are the questions we will dive into in this conversation:
1. Is there anything you should consider when naming your podcast?
2. How do you decide which topics to cover in your podcast and keep yourself organized so you make sure to cover all of your bases?
3. What are the best practices for podcast growth after the show is launched?
Resources from this episode
Connect with Angie
Podcast That Pays on Apple Podcasts
Podcast That Pays on Spotify
Reimagining content creation w/ Brooke Monaghan and Audrey Holst
Make Your Business Work for You
09/19/23 • 51 min
Welcome to Make Your Business Work for You! In this first episode, join your host Brooke Monaghan for a candid conversation with her business friend Audrey Holst. They'll discuss the origin of the show, how they are currently thinking about content creation, and why it is time to create space for more nuance and complexity in the business development space.
Resources from this episode
Connect with Audrey
Q+A: Maintaining SEO amidst a website overhaul w/ Meg Casebolt
Make Your Business Work for You
09/26/23 • 25 min
In this episode, we will be answering a listener question about how to maintain SEO when changing the name of a business and creating a whole new website.
I am joined by my go-to SEO source, Meg Casebolt.
You can connect with Meg at https://loveatfirstsearch.com/
To read the blog post on this topic referenced in this episode
Submit your questions for a future episode by joining us at http://www.joinfruition.com
Understanding client ghosting w/ Katherine Sleadd
Make Your Business Work for You
09/26/23 • 58 min
Katherine Sleadd (she/her) is a trauma informed coach and the author of the book How to Be a Bad Friend . She has developed a deep body of work around friendship breakups, community loss, and family of origin.
In this episode, I asked Kat to join me in a conversation about:
- Why clients, or potential clients, may ghost. Especially when it seems like things are going so well.
- Why being in the field of offering change or transformation requires us to deal with the 'push and pull' of deeply desiring change while also craving familiarity
- Why we resort to putting people in categories (good/bad, right/wrong, toxic, etc) as a way to protect ourselves
- The importance of conflict in developing our sense of self, and the ways we have been actively conditioned to not engage in it
This episode is for business owners who offer transformation, who have wondered why seemingly perfect fit clients have suddenly dropped off, and who have struggled to make their needs known or fear being "difficult".
You can find Kat's work at www.katherinesleadd.com
Follow her on Instagram @katesleadd
And purchase her book here
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FAQ
How many episodes does Make Your Business Work for You have?
Make Your Business Work for You currently has 18 episodes available.
What topics does Make Your Business Work for You cover?
The podcast is about Freelancing, Marketing, Entrepreneurship, Online Business, Podcasts, Freedom, Small Business, Balance and Business.
What is the most popular episode on Make Your Business Work for You?
The episode title 'What you need to know about imposter complex w/ Tanya Geisler' is the most popular.
What is the average episode length on Make Your Business Work for You?
The average episode length on Make Your Business Work for You is 39 minutes.
How often are episodes of Make Your Business Work for You released?
Episodes of Make Your Business Work for You are typically released every 7 days.
When was the first episode of Make Your Business Work for You?
The first episode of Make Your Business Work for You was released on Sep 4, 2023.
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