
Well Connected Agents, Tech Savvy Marketing, & Expert Advice for Sellers
12/31/19 • 28 min
Your home’s first showing is online. That’s why it’s important for your internet curb appeal and marketing exposure to be top-notch.
In this interview, I talk to Scot Drucker—a Compass real estate agent based in Miami, Florida—about how he leverages his sports background and network to represent athletes buying and selling luxury real estate.
We also discuss a variety of online marketing techniques, from Instagram campaigns to single listing websites, and share expert advice about finding an agent who knows what it takes to get your home sold.
***IN THIS EPISODE, YOU'LL DISCOVER***
- How the Oakland Raiders moving to Las Vegas might affect the market.
- How Instagram can be used to market and sell properties.
- What kind of real estate marketing goes on behind the scenes.
- Strategies to get more potential buyers through the door.
- What “single listing websites” are and when to use them.
- Advice for sellers interviewing agents.
- Why sellers should make an effort to accommodate every showing.
- When sellers should get an appraisal before going to market.
- Strategies for dealing with repair negotiations.
***MEMORABLE QUOTES***
- “Stay relevant, stay present.” - Scot Drucker
- “Just having an Instagram or a Facebook page isn’t enough.” - Rob Jensen
- “There’s a plethora of marketing opportunities that go on behind the scenes.” - Scot Drucker
- “Most people’s first showing is online.” - Rob Jensen
- “Accommodating every showing is important. You never know if an affluent buyer is only in town for the week.” - Scot Drucker
- “Whether it’s for an inspection or an appraisal, that $1,500 is salt in the water.” - Scot Drucker
- "Selling the home is only the first part of the battle.” - Rob Jensen
- “When you negotiate repairs, focus on the roof, plumbing, and electric.” - Scot Drucker
- “If you don’t want to deal with an issue, the person buying your home definitely won’t want to deal with it.” - Rob Jensen
***ABOUT THIS WEEK'S GUEST***
Once dubbed “the most interesting man in baseball,” Scot made his mark pitching for the Oakland Athletics and Detroit Tigers and continued on in countries all across the globe, including Venezuela, Taiwan, and Canada. No matter where his travels took him, Scot always returned home to his native Miami, where he became a sports agent with Paragon Sports International.
Scot was equally successful in sports management; negotiating multi-million dollar contracts and securing millions in marketing and endorsement deals, as well as using social media platforms to brand over 50 professional athletes.
He continued from there to help his clients in buying and renting properties across the country for their personal and professional use. “My goal is service to my clients ...first and foremost!”
***GET IN TOUCH WITH SCOT DRUCKER***
Email: [email protected]
Instagram: @gsdadvisors
Twitter: @scottyd30
***ABOUT THE SHOW***
Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate.
Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes.
Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market.
Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada.
Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numero
Your home’s first showing is online. That’s why it’s important for your internet curb appeal and marketing exposure to be top-notch.
In this interview, I talk to Scot Drucker—a Compass real estate agent based in Miami, Florida—about how he leverages his sports background and network to represent athletes buying and selling luxury real estate.
We also discuss a variety of online marketing techniques, from Instagram campaigns to single listing websites, and share expert advice about finding an agent who knows what it takes to get your home sold.
***IN THIS EPISODE, YOU'LL DISCOVER***
- How the Oakland Raiders moving to Las Vegas might affect the market.
- How Instagram can be used to market and sell properties.
- What kind of real estate marketing goes on behind the scenes.
- Strategies to get more potential buyers through the door.
- What “single listing websites” are and when to use them.
- Advice for sellers interviewing agents.
- Why sellers should make an effort to accommodate every showing.
- When sellers should get an appraisal before going to market.
- Strategies for dealing with repair negotiations.
***MEMORABLE QUOTES***
- “Stay relevant, stay present.” - Scot Drucker
- “Just having an Instagram or a Facebook page isn’t enough.” - Rob Jensen
- “There’s a plethora of marketing opportunities that go on behind the scenes.” - Scot Drucker
- “Most people’s first showing is online.” - Rob Jensen
- “Accommodating every showing is important. You never know if an affluent buyer is only in town for the week.” - Scot Drucker
- “Whether it’s for an inspection or an appraisal, that $1,500 is salt in the water.” - Scot Drucker
- "Selling the home is only the first part of the battle.” - Rob Jensen
- “When you negotiate repairs, focus on the roof, plumbing, and electric.” - Scot Drucker
- “If you don’t want to deal with an issue, the person buying your home definitely won’t want to deal with it.” - Rob Jensen
***ABOUT THIS WEEK'S GUEST***
Once dubbed “the most interesting man in baseball,” Scot made his mark pitching for the Oakland Athletics and Detroit Tigers and continued on in countries all across the globe, including Venezuela, Taiwan, and Canada. No matter where his travels took him, Scot always returned home to his native Miami, where he became a sports agent with Paragon Sports International.
Scot was equally successful in sports management; negotiating multi-million dollar contracts and securing millions in marketing and endorsement deals, as well as using social media platforms to brand over 50 professional athletes.
He continued from there to help his clients in buying and renting properties across the country for their personal and professional use. “My goal is service to my clients ...first and foremost!”
***GET IN TOUCH WITH SCOT DRUCKER***
Email: [email protected]
Instagram: @gsdadvisors
Twitter: @scottyd30
***ABOUT THE SHOW***
Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate.
Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes.
Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market.
Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada.
Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numero
Previous Episode

A.I. Aided Negotiations, Selling to Celebrities, & Innovative YouTube Marketing
Negotiating real estate can be a real headache. Nothing comes easy, especially when cultures clash and there’s a never-ending supply of inexperienced agents involved.
In this insightful interview with Amit Bhuta of ALL IN Miami Group, we discuss how keeping up with modern technology and understanding the market you’re in can make all the difference.
Find out how Amit uses artificial intelligence to better understand who he’s negotiating with, learn the nuances of selling high-end homes to celebrities, and discover some innovative approaches to marketing luxury real estate on YouTube.
***IN THIS EPISODE, YOU'LL DISCOVER***
- What it means for a market to be segmented.
- How your agent can use artificial intelligence to better negotiate on your behalf.
- Why understanding the other party’s motivations is crucial.
- How culture and personality affect negotiations.
- How to choose an agent that has more to offer.
- Why you should look your real estate agent up on YouTube.
- Amit’s innovative approach to renovating homes for sellers.
- The importance of making your property compelling.
***MEMORABLE QUOTES***
- “The biggest savings you're able to get are usually through negotiations.” - Amit Bhuta
- “The problem is that most people negotiate exactly the same way to people with different personalities.” - Amit Bhuta
- “Knowing the market well is what we do.” - Amit Bhuta
- “Having market knowledge makes all the difference.” - Rob Jensen
- “Get on YouTube and look at your potential agent’s page.” - Rob Jensen
- “If it’s not compelling, it’s not selling.” - Rob Jensen
***ABOUT THIS WEEK'S GUEST***
Although he was born in India, Amit Bhuta has lived in South Florida for over 40 years and truly loves everything about his Miami home. From the perfect weather, to year-round outdoor activities and many luxury amenities, there is something for everyone’s desires. With a deep passion for his career in real estate and genuine enthusiasm for his hometown, Amit’s expertise and candor throughout the process of buying or selling a home is something that his clients consistently value.
***GET IN TOUCH WITH AMIT BHUTA***
Website: allinmiami.com
Email: [email protected]
Hashtag: #TheIndianRealtor
***ABOUT THE SHOW***
Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate.
Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes.
Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market.
Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada.
Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.
Next Episode

Hiring an Experienced Real Estate Agent: Why, When, & How
Just because someone’s a good friend doesn’t mean they’re a good real estate agent.
On this episode of Luxury Real Estate Talk, I interview Scott Aurich—a Coronado, California-based Realtor with over thirty years of diverse real estate experience.
Discover why it’s more important than ever to work with an experienced real estate agent, find out when you should start looking, and learn how to choose the right one for your unique situation—whether you’re a buyer or a seller.
***IN THIS EPISODE, YOU'LL DISCOVER***
- What the market is like in Coronado, California.
- A unique perspective on real estate from a former developer.
- Why having a broker who knows the current inventory isn’t enough.
- The advantage of having insider information.
- How far in advance you should start looking for a real estate agent.
- Why print advertising is still important in the digital age.
- What it means to “do your homework” when choosing an agent.
- Why it’s critical to build a relationship with your agent.
- One quick hack to help you screen agents.
- Why you shouldn’t choose a part-time Realtor.
- Why your agent should have rapport in other markets.
- Bonus tips for buyers and sellers.
***MEMORABLE QUOTES***
- “It’s critical to build a relationship with your agent.” - Scott Aurich
- “If you want to sell your home later, start planning now.” - Rob Jensen
- “Find an agent willing to invest in marketing.” - Scott Aurich
- “Real estate deals are not all done the same way.” - Scott Aurich
- “Discussing strategy is extremely important.” - Rob Jensen
- “Find someone who will showcase your property in the best possible way.” - Scott Aurich
***ABOUT THIS WEEK'S GUEST***
Scott has over thirty years of diverse real estate sales experience. He has also developed single-family subdivisions, custom homes, luxury condominiums, and affordable housing. This extensive background in sales and development provides his clients with insights into what potential a property may have.
Beginning in residential sales with his family's real estate business then owning and operating one of the more successful real estate brokerages in Coronado, California, Scott has been helping buy and sell real estate in Coronado since 1989.
***GET IN TOUCH WITH SCOT AURICH***
Cell: 619.987.9797
Email: [email protected]
Website: ScottAurich.com
***ABOUT THE SHOW***
Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate.
Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes.
Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market.
Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada.
Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.
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