Rachel Waller of Burberry

02/06/25 • 27 min

Luxury Icons: The Marketing and PR Podcast with Rosie Shephard

In this episode of Luxury Icons, Rosie Shephard is joined by Rachel Waller, Global Vice President of Marketing at Burberry, to explore the evolving nature of luxury branding. From shaping Farfetch’s rise to IPO to leading Burberry’s digital evolution, Waller has been at the forefront of how luxury engages with the modern consumer.

She reflects on the interplay between heritage and innovation, the power of storytelling in a digital-first world, and Burberry’s bold approach to platforms like TikTok and experiential retail. Offering a rare behind-the-scenes perspective, this episode is an essential listen for those shaping the future of luxury marketing.

Previous Episode

Meet the Editors Panel: Live with Harpers Bazaar, Elle & Elle Deco

In this special live-recorded episode of Luxury Icons by the Luxury Communications Council, host Rosie Shephard dives into the world of editorial excellence with a powerhouse panel from Hearst. Featuring Lydia Slater (Harper's Bazaar), Kenya Hunt (Elle), and Ben Spriggs (Elle Decoration), this conversation uncovers the evolving relationship between luxury audiences and media.

Explore how these iconic editors are redefining storytelling, blending local and global perspectives, and creating immersive experiences, from Harper’s Women of the Year Awards to Elle's trailblazing inclusivity initiatives and Elle Decoration’s cutting-edge design events. With fresh insights on the future of editorial content, creative collaborations, and audience engagement, this episode is packed with inspiration!

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James Treacy of Abercrombie & Kent Travel Group

In this episode of Luxury Icons, Rosie Shephard chats with James Treacy, Global Communications Director at Abercrombie & Kent Travel Group (AKTG). From a £300,000 Lion King-inspired safari to multi-destination private jet tours with travelling bellboys that redefine convenience, James shares how A&K delivers the extraordinary.

He also reveals how they evacuated guests from Egypt in 18 hours and why their gorilla conservation project in Uganda is changing lives. Luxury, adventure, and impact, this episode has it all!

Listen now for a behind-the-scenes look at the world’s most exclusive travel experiences.