Luxury Icons: The Marketing and PR Podcast with Rosie Shephard

In this episode of Luxury Icons, Anouska Ruane, Chief Communications Officer at Soho House & Co., finds herself in an unfamiliar position - on the mic and on camera!

Having shaped the public image of some of the world’s most influential brands, including Disney, Tesla, Facebook, Microsoft, and Samsung, Anouska is no stranger to managing narratives. But at Soho House, the challenge is different: how do you build desire while keeping exclusivity intact? How do you make a private members’ club a household name, without making it too public?

For the first time, Anouska lifts the curtain on the art of balancing visibility with discretion, why luxury thrives on anticipation, and why, in a world of excess, the ultimate luxury isn’t wealth, it’s time.

A must-listen for luxury marketers, communications leaders, and brand custodians navigating the delicate dance between allure and accessibility.

In Episode 1 of LUXURY ICONS, host Rosie Shephard sits down with Paula Fitzherbert, Global Head of Communications for the prestigious Maybourne Hotel Group. Paula shares her journey in shaping the voice and image of iconic hotels like Claridge’s, The Connaught, and The Berkeley, offering a rare glimpse into the strategies behind some of the world’s most revered luxury brands. Tune in to discover the art of storytelling in hospitality, the nuances of high-end brand communication, and Paula's insights into maintaining timeless appeal in a modern world.

What does it take to market to billionaires, world leaders, and global icons?

In this episode of Luxury Icons, we sit down with Matteo Atti, Global Chief Marketing Officer of Vista Global, the world’s largest on-demand private aviation group.

From Gucci to private jets, Matteo has redefined luxury at every turn, crafting experiences so seamless they feel like second nature. We talk about the hidden world of private aviation and what it takes to fly the 0.0001 percent, VistaPet, and the art of marketing to billionaires; where honesty, speed, and relevance matter more than flash.

We also explore how AI is shaping the future of luxury and how VistaJet personalises at scale. And of course, we ask Matteo if he has ever taken a private jet just for himself. Spoiler, he is still waiting!

This fast-paced and eye-opening episode is your VIP pass into a world where time is the ultimate luxury.

In this special live-recorded episode of Luxury Icons by the Luxury Communications Council, host Rosie Shephard dives into the world of editorial excellence with a powerhouse panel from Hearst. Featuring Lydia Slater (Harper's Bazaar), Kenya Hunt (Elle), and Ben Spriggs (Elle Decoration), this conversation uncovers the evolving relationship between luxury audiences and media.

Explore how these iconic editors are redefining storytelling, blending local and global perspectives, and creating immersive experiences, from Harper’s Women of the Year Awards to Elle's trailblazing inclusivity initiatives and Elle Decoration’s cutting-edge design events. With fresh insights on the future of editorial content, creative collaborations, and audience engagement, this episode is packed with inspiration!

In this exclusive live recording for our second episode of LUXURY ICONS, Rosie Shephard sits down with Chioma Nnadi, Head of Editorial Content at British Vogue.

Chioma shares her inspiring journey from London’s independent fashion scene to leading one of the world’s most iconic publications. She discusses the evolving definition of luxury, the power of inclusivity in fashion, and her vision for British Vogue in a fast-changing media landscape.

Don’t miss this captivating episode, filled with insights into the intersection of culture and fashion, the art of storytelling, and what’s next for one of the biggest names in luxury publishing.