Anouska Ruane of Soho House & Co
03/12/25 • 34 min
1 Listener
In this episode of Luxury Icons, Anouska Ruane, Chief Communications Officer at Soho House & Co., finds herself in an unfamiliar position - on the mic and on camera!
Having shaped the public image of some of the world’s most influential brands, including Disney, Tesla, Facebook, Microsoft, and Samsung, Anouska is no stranger to managing narratives. But at Soho House, the challenge is different: how do you build desire while keeping exclusivity intact? How do you make a private members’ club a household name, without making it too public?
For the first time, Anouska lifts the curtain on the art of balancing visibility with discretion, why luxury thrives on anticipation, and why, in a world of excess, the ultimate luxury isn’t wealth, it’s time.
A must-listen for luxury marketers, communications leaders, and brand custodians navigating the delicate dance between allure and accessibility.
In this episode of Luxury Icons, Anouska Ruane, Chief Communications Officer at Soho House & Co., finds herself in an unfamiliar position - on the mic and on camera!
Having shaped the public image of some of the world’s most influential brands, including Disney, Tesla, Facebook, Microsoft, and Samsung, Anouska is no stranger to managing narratives. But at Soho House, the challenge is different: how do you build desire while keeping exclusivity intact? How do you make a private members’ club a household name, without making it too public?
For the first time, Anouska lifts the curtain on the art of balancing visibility with discretion, why luxury thrives on anticipation, and why, in a world of excess, the ultimate luxury isn’t wealth, it’s time.
A must-listen for luxury marketers, communications leaders, and brand custodians navigating the delicate dance between allure and accessibility.
Previous Episode
James Treacy of Abercrombie & Kent Travel Group
In this episode of Luxury Icons, Rosie Shephard chats with James Treacy, Global Communications Director at Abercrombie & Kent Travel Group (AKTG). From a £300,000 Lion King-inspired safari to multi-destination private jet tours with travelling bellboys that redefine convenience, James shares how A&K delivers the extraordinary.
He also reveals how they evacuated guests from Egypt in 18 hours and why their gorilla conservation project in Uganda is changing lives. Luxury, adventure, and impact, this episode has it all!
Listen now for a behind-the-scenes look at the world’s most exclusive travel experiences.
Next Episode
Matteo Atti of Vista Global
What does it take to market to billionaires, world leaders, and global icons?
In this episode of Luxury Icons, we sit down with Matteo Atti, Global Chief Marketing Officer of Vista Global, the world’s largest on-demand private aviation group.
From Gucci to private jets, Matteo has redefined luxury at every turn, crafting experiences so seamless they feel like second nature. We talk about the hidden world of private aviation and what it takes to fly the 0.0001 percent, VistaPet, and the art of marketing to billionaires; where honesty, speed, and relevance matter more than flash.
We also explore how AI is shaping the future of luxury and how VistaJet personalises at scale. And of course, we ask Matteo if he has ever taken a private jet just for himself. Spoiler, he is still waiting!
This fast-paced and eye-opening episode is your VIP pass into a world where time is the ultimate luxury.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/luxury-icons-the-marketing-and-pr-podcast-with-rosie-shephard-603551/anouska-ruane-of-soho-house-and-co-87235618"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to anouska ruane of soho house & co on goodpods" style="width: 225px" /> </a>
Copy