#40 | Amanda Natividad | Defensible Content

12/14/23 • 43 min

We’re back! The first new episode of Louder Than Words in more than 6(!) years.

Today, John welcomes marketing and creative extraordinaire Amanda Natividad to talk about her own journey as a creator filled with uncertainty and self-doubt to a full-blown influencer, how she approaches creating content that’s unique and more defensible, and how the freedom to create on her/their own terms at SparkToro works to their benefit.

Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words.

We’re back! The first new episode of Louder Than Words in more than 6(!) years.

Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words.

Previous Episode

Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.

Next Episode

#41 | Dave Gerhardt | Building & Monetizing a Personal Brand to $1M+

You know Dave Gerhardt. Maybe it's from his days running marketing at Drift. Or from his time hosting the Seeking Wisdom podcast with David Cancel. Or, maybe you've heard of (or are a member of) his B2B community, Exit Five.

Point is, if you've been working in B2B marketing at any point in the last decade, you know Dave.

In this rare podcast interview, Dave goes into detail on everything that's led him to this point––the solo founder of a $1M business.

You'll hear what he learned during his days at Drift, how his community first launched as a side gig, when he knew he could go all in on his own, and all of the details for how he currently runs his business (i.e. how his revenue streams have changed, how he prices sponsorships, where he goes from here, etc.)

Enjoy!

Thanks to my friends at hatch.fm for producing this episode, the promotional clips, and handling the overall production of Louder Than Words.