The Evolution of Local Business Reviews

05/13/20 • 58 min

Local business reviews have evolved drastically over the years. But has your review strategy changed to adapt?

In this session, local SEO expert, Mike Blumenthal, shows you how reviews have changed and what those changes mean for your business. You’ll learn:

• Which review platforms matter now
• How reviews actually influence customer decisions
• The impact of review gating
• How Google uses reviews to understand your business

You’ll also learn how businesses now use reviews to get strategic insight into internal processes and ways to improve their customer experience.
Watch the full video and get all links for this session at https://localmarketinginstitute.com/evolution-local-business-reviews/

Local business reviews have evolved drastically over the years. But has your review strategy changed to adapt?

In this session, local SEO expert, Mike Blumenthal, shows you how reviews have changed and what those changes mean for your business. You’ll learn:

• Which review platforms matter now
• How reviews actually influence customer decisions
• The impact of review gating
• How Google uses reviews to understand your business

Previous Episode

Ask Ben Anything About Google My Business

Have questions about your local Google My Business listing? How to deal with spam, improve your business listing’s visibility, or problems you may be experiencing? This your opportunity to ask Ben Fisher and get the advice you need.

Ben is one of only three platinum-level GMB Product Experts in the world recognized by Google itself. He has been in digital marketing since 1994 and works with everything from single operator merchants to large franchises.

In this Office Hours session, Ben spends an entire hour answering your Google My Business questions.
To watch the video and get all links for this session, go to https://localmarketinginstitute.com/ask-ben-gmb/

Next Episode

Ecommerce 101 for Local Businesses

In this session, Eric Shanfelt, Founder of Local Marketing Institute shows local businesses how to get started with ecommerce and how to market their products for sale on a variety of platforms.

You’ll learn how to:

Get your ecommerce system to interact with your POS system.
Integrate with Google Merchant Center.
Showcase products in your Google My Business listing.
Get your products into Google Shopping via “Surfaces Across Google”.
Connect your ecommerce to Google Shopping Ads.
Set up product catalogs in Facebook Business Manager
Use Facebook product ads.
Sell products via a Facebook Store.
Integrate with Amazon.

If you’re just getting into ecommerce, this session will give you the fundamentals you need to get going on the right foot. And if you’re already selling online, you’ll learn some new tricks that can help you get the most out of your ecommerce efforts.

Watch the full video session at https://localmarketinginstitute.com/ecommerce-101-for-local-businesses/