Measuring Local Digital Footprint, Voice Search, Coworking, Apple Maps and More

02/09/21 • 56 min

This week’s guest is Cindy Krum, CEO of MobileMoxie. Cindy shows us how a local business should measure their entire digital footprint, not just their website and GMB listing. Your digital footprint can also include ads, social media posts, YouTube videos and much more. We get a sneak peak at how her tool can help track the entire digital footprint of a business. There’s also an unplanned, guest appearance by Tom Waddington talking about Local Service Ads.
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// THIS WEEK'S TOPICS AND QUESTIONS //
- How voice search continues to grow for local businesses
- Hybrid (storefront AND service area businesses) not showing address in Google
- How Google shows businesses that are “located in” a destination
- How do you fix a GMB listing if the “located in” is wrong?
- Google clarifies how co-working offices need signage and staffing
- If I stop using Yext, will my business listings go back to their old settings?
- How to submit your business to Apple Maps
- What is a Google Local Service Ad / smart ad website?
- Does linking to my GMB website from ads, social media, etc. help my ranking?
- Should the info on my GMB website mirror what’s on my main website?
- Can I have multiple GMB listings for the same business with slight variations?
// LINKS MENTIONED THIS WEEK //
- https://localmarketinginstitute.com/local-voice-search/
- https://support.google.com/business/answer/3038177?#address
- https://mapsconnect.apple.com/
- https://support.google.com/business/answer/7032839?hl=en
// CONTACT US //
Cindy Krum - https://mobilemoxie.com/
Eric Shanfelt - https://localmarketinginstitute.com/
Ben Fisher - https://www.steadydemand.com/
Jason Brown - https://reviewfraud.org/

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GMB Spam / Messaging / Images, Bing Drops Yelp, Website Speed and More

Eric, Jason and Ben give an update on the most important developments in local marketing and answer digital marketing questions for local businesses.

Special Note

There was debate during this week's session as to whether the NitroPack Wordpress plugin actually works or was just "spoofing" site speed testing systems like Google, Pingdom, GTMetrix, etc. After some additional research it appears that NitroPack is not spoofing these systems and does indeed help speed up Wordpress-based websites. Here is NitroPack's own response to this claim: https://wpjohnny.com/nitropack-cloud-caching-and-cdn-service-review/#comment-180880
Get our email updates – https://localmarketinginstitute.com
Live Office Hours sessions - https://localmarketinginstitute.com/office-hours
Join our Facebook group – https://localmarketinginstitute.com/group
Subscribe to our podcast – https://localmarketinginstitute.com/podcast

This Week's Topics and Questions