#008: Relaunching Your Blog After a Sabbatical PLUS Providing Value Vs. Pitching

05/09/16 • 25 min

Living in Alignment with Amy Starr Allen

Relaunching Your Blog After a Sabbatical PLUS Providing Value Vs. Pitching

In today’s episode I will be answering some specific questions that came in from one of my readers, Chris. These topics will be important to understand and so helpful for you if you feel like you have been branding your company instead of yourself, as well as what to do if you have been missing in action for a while and want to resurface.

Chris asks:

“I’ve been blogging on/off for years and I stepped away for a while to deal with some family things, so my blogging challenge now is to “relaunch” my blog and get back in touch with my list I had built, if that’s possible? Â Sort of awkward to restart, or start over.

My other challenge is to switch from pitching my company like I did years ago and now come up with ideas for blogging that are generic and provide value.”

Enjoy the episode!

Key topics discussed in this episode:

How to reintroduce yourself to your list after being missing in action for a period of time
Why it’s important to brand yourself, not your company
Providing niche-specific value vs. company-specific information
5 ways to generate leads from your blog without being pitchy
Adding a call to action (linking to a capture page) in your p.s. line after providing value
Providing product reviews on your blog, for products within your niche (not only products in your company)
These tips are NOT specifically for people in the Network Marketing niche
Adding a category to your blog to keep company-specific content cataloged
You can keep your blog specific to the degree that people don’t even know what company you’re in- creates curiosity
Adding a ‘Work With Me’ tab to you blog

People want to join people in business. If you’re leading them in the right direction, it won’t matter what company you’re in.
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Items mentioned in this episode include:

Was this episode helpful? I’d love to know your biggest takeaway or aha moment in the comments below.

Relaunching Your Blog After a Sabbatical PLUS Providing Value Vs. Pitching

Chris asks:

My other challenge is to switch from pitching my company like I did years ago and now come up with ideas for blogging that are generic and provide value.”

Enjoy the episode!

Key topics discussed in this episode:

How to reintroduce yourself to your list after being missing in action for a period of time
Why it’s important to brand yourself, not your company
Providing niche-specific value vs. company-specific information
5 ways to generate leads from your blog without being pitchy
Adding a call to action (linking to a capture page) in your p.s. line after providing value
Providing product reviews on your blog, for products within your niche (not only products in your company)
These tips are NOT specifically for people in the Network Marketing niche
Adding a category to your blog to keep company-specific content cataloged
You can keep your blog specific to the degree that people don’t even know what company you’re in- creates curiosity
Adding a ‘Work With Me’ tab to you blog

People want to join people in business. If you’re leading them in the right direction, it won’t matter what company you’re in.
Click To Tweet

Items mentioned in this episode include:

Was this episode helpful? I’d love to know your biggest takeaway or aha moment in the comments below.

Previous Episode

#007: How to Become a Master in Your Niche

How to Become a Master in Your Niche

Becoming a master in your niche is probably a lot more simple than you thought.

In this episode, I will break down some different steps you can take to become a master and stand out above the noise on the internet in your specific niche.

Enjoy the episode!

Key topics discussed in this episode:

More often than not, people give up before they start to see results, they never allow themselves to achieve mastery.
Hang your hat- figure out what niche you want to master, and then focus.
It’s important to focus on a niche that you are actually passionate about
Set an intention to learn something new every day in your niche.
You do not have to be an expert in order to teach something
Don’t expect big results immediately

3 Ways to Become a Master in Your Niche

Study Your Topic– get involved in your niche, immerse yourself
Interview Experts in Your Niche– look for patterns and best practices, use the content on your blog or podcast.
Read books on Your Topic (if you read at least 6 books on your topic you will be in the top 10% of experts in your niche.

When people see you learning consistently, they will see that you are committed to becoming a master and they will follow you and take you seriously
The continuity of learning is mastery, we never actually ‘arrive’.
If we don’t stay up to date, our content becomes irrelevant.

2 Ways to Provide Value in Your Niche

Research and Report– learn from other people’s perspectives and condense what you learn and share it.
Personal Experience – your life credibility is more valuable than any degree that you could acquire.

Don’t be afraid to share the small victories, they are often what makes the biggest difference for people.
If you’ve done the research AND you have personal experience, that will put you in the best positioning of all.
Don’t compare yourself to others, nobody else in the world has the same experiences and life credibility as you.

Challenge: Read one book and do one interview per month. Stay on the master’s path!

The master has failed more times than the beginner has even tried.
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Items mentioned in this episode include:

Nail Your Niche

I want to hear from you... please let me know what your biggest takeaway was from this episode. Also, if there’s a step to mastering your niche that you use, please share in the comments below.

Next Episode

#009: Where I’ve Been (My Return From a Sabbatical)

Where I’ve Been (My Return From a Sabbatical)

I know it’s been a long time since you’ve heard from me, but I’m back!

I’m dusting off my blog and coming back to be with you. Yay!

In today’s episode I will fill you in on where I’ve been, what’s been happening, some shifts that have taken place, and what you can expect from me from this point forward.

I’ve missed you so!

Enjoy the episode!