Live In The Feast - 805 - Affiliate Marketing and Humanizing Relationships with Miles Beckler

805 - Affiliate Marketing and Humanizing Relationships with Miles Beckler

05/12/20 • 66 min

Today's co-host is Miles Beckler. Miles is a veteran online entrepreneur with 17 plus years of experience and expertise in digital marketing and affiliate marketing. He started with MySpace back in 2003, then built an agency, and is now working with his wife full-time on their meditation business.

Miles is on a mission to help business owners focus on what matters most by sharing exactly what's working in internet marketing today. There's always money to be made somewhere, but that’s not what drives him; it’s being of service to others. He’s passionate about spirituality and mindfulness, which is what led to Ask-Angels.com - the business that he and his wife run together.

As the economic landscape continues to shift, we’re seeing many new opportunities crop up while other businesses and sectors completely disappear. Flexibility and a willingness to try new things have always been an important part of successful entrepreneurship, but it’s now truer than ever.

In this episode, we dive into feeling awkward about publishing, reflecting on your why, and what that means for you when you get punched in the face. We also talk about where, how, and why Miles got into digital marketing, why affiliate marketing isn’t just links, and how to figure out where to start creating content when you’re the face of your business.

“My first business all came crashing down because I wasn't building relationships, I wasn't being the main point of contact. I was just a middleman and I think that's affiliate marketing done wrong.” ~ @MilesBeckler

Main Takeaways

Affiliate Marketing is a great way to deliver what you need to your high-end clients while still capturing revenue from a segment that isn’t ready to buy your services.
If you’re building an email list, it’s important to remember the relationship you have with those subscribers and humanize them instead of treating them as numbers. When the time is right, they will look to you for expertise and/or recommendations in your specific niche.
Affiliate marketing done right is, “I use this, I love this. It creates these results for me. Let me show you how I use this tool to get these results. And by the way, if you want it, you can just click right here.”
If you’re getting started as the face of your brand, you need to determine your medium (writing, video, audio, etc.) and then be dedicated to creating that content on a regular basis.

Links and Important Mentions

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Main Takeaways

Affiliate Marketing is a great way to deliver what you need to your high-end clients while still capturing revenue from a segment that isn’t ready to buy your services.
If you’re building an email list, it’s important to remember the relationship you have with those subscribers and humanize them instead of treating them as numbers. When the time is right, they will look to you for expertise and/or recommendations in your specific niche.
Affiliate marketing done right is, “I use this, I love this. It creates these results for me. Let me show you how I use this tool to get these results. And by the way, if you want it, you can just click right here.”
If you’re getting started as the face of your brand, you need to determine your medium (writing, video, audio, etc.) and then be dedicated to creating that content on a regular basis.

Links and Important Mentions

Stay in Touch

Previous Episode

804 - Confidence, Solving Problems, and Playing the Long Game with Mark Asquith

Today’s co-host is Mark Asquith. Mark is the founder of Rebel Based Media and a suite of other companies focused on podcasters. Mark is also a repeat guest from season five.

Self-described as “wandering through life,” Mark found his way to podcasting through many other endeavors. He founded Podcast Websites, which eventually expanded into Rebel Base Media and several sub-brands.

Mark says he’s never felt like an entrepreneur, though he’s run nearly every kind of business you can think of throughout his career. From angel investing and podcasting to coaching and other client services, you name it, he’s done it.

As an expert at leveraging one business to grow others, Mark is fond of saying, “solve one problem, not do one thing”, and it drives everything he does.

In today’s episode, we talk about why playing the long game is so important and how to be patient with the market. We also cover how to figure out the next steps when you have a great idea, and how to have confidence in pursuing it.

“So many people are willing to look just at this surface and say, well, you're doing too much or you're not niching enough, but you've got to trust your vision.” ~ @MrAsquith

Main Takeaways

If you're on the road to becoming an entrepreneur, have the confidence to take on a task and figure out how to do it later. Take a leap of faith and believe that you're smart enough to figure out how to overcome the challenges you’ll face.
There are only three types of tasks: important, interesting, and integral. Important is the stuff you need to get done with your productive time, interesting is what you do to refuel, and integral is maintenance or obligatory tasks. Figuring out which ones fall into which category will help you grow your business.
Have the confidence to say ‘no’ to an idea now so that you can give it a resounding ‘yes’ later. Make sure you deeply understand your industry before putting out what you think will be a winning product.

Links and Important Mentions

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Next Episode

806 - Trusting Your Instincts and Launching Products with Ken Westgaard

Today’s co-host is Ken Westgaard. Ken is the self-proclaimed Launch Dude and helps coaches and course creators plan and execute their launches without the headaches.

Ken has a ton of wisdom to share about the economic and societal shifts going on right now and how that impacts putting your work out into the world.

Ken started his career as a graphic designer and eventually moved into email marketing. After a customer called him out on some issues, he had to step back and reexamine what truly made him excited to show up every day. He found that excitement in launches and helping clients navigate the ins and outs of getting their products into the world.

As coaches and providers, there are two main roles we occupy for our clients: the psychologist and the cheerleader. Rather than speaking for our clients, Ken believes it’s important to serve as a guide.

In this episode, we talk about how Ken started working for himself, why it’s important to trust your gut, and why it’s important to continue launching, even in times of uncertainty.

“I made the decision that I'm going to trust my gut a little bit more—my intuition. I know that sounds a little bit cheesy, but from that point on, things have been moving at a faster pace. It just feels lighter. It feels easier. It doesn’t feel forced at any point at all.” ~ @kenwestgaard

Main Takeaways

Trusting your gut and intuition is a learned skill that takes work. But in the end, it will have a significant impact on your business decisions.
Just because the world is upside down right now doesn’t mean that people aren’t buying. Many people still have jobs, are still spending money, and still need the products and services you offer.
Being the face of your business is not about you. It’s a disservice to your prospective clients to not sell or share your expertise and knowledge.
When it’s time to launch, you want to press play and go. You don’t want to be bogged down by a bunch of busywork that should have been done before.

Links and Important Mentions

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