Live In The Feast
Jason Resnick
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Top 10 Live In The Feast Episodes
Goodpods has curated a list of the 10 best Live In The Feast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Live In The Feast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Live In The Feast episode by adding your comments to the episode page.
06/23/20 • 40 min
Today’s co-host is Reuven Lerner. Reuven teaches Python and data science to companies around the world and has been self-employed since 1995. In addition to his corporate training business, he also offers numerous online courses, as well as a free weekly newsletter read by 16,000 Python developers.
In 1992, Reuven was an undergrad at MIT working at the school newspaper. He essentially stumbled into working on the web when he and his classmates built a website for the newspaper.
Since wide use of the web was so new, he had to learn coding along the way in order to write software to keep their server running. As he continued to learn coding languages, he started doing software development. When he returned to school to complete his Ph.D. he began doing more and more training sessions.
Reuven made proactive changes within his business model to adjust for the COVID-19 pandemic, but rather than see it as a setback, he saw it as an opportunity. We talk about some of those changes and how he plans to move forward post-pandemic.
We also talk about having a skill that the market has a need for and being able to recognize that opportunity and capitalize on it, as well as how to look at opportunities and evaluate them effectively for your business.
“From the business perspective, it's scalable and I can sell many more and I can make much more money. So when, for example, over two months, I basically didn't have any courses in person, I was still able to sell a whole bunch of online courses to individuals around the world, using my platform and even to a few companies that wanted to buy my courses for their groups.” ~ @reuvenmlernerMain Takeaways
- The best way to sell whatever you’re providing is to solve a specific problem. The better you can describe this problem and how you solve it, the more likely you are to get customers.
- Learning in person is ideal, but given the state of the world, there are advantages to distance learning in terms of accessibility, scalability and the ability to rewind and reassess topics.
- Sometimes B2B and B2C markets are totally distinct. The crossover between marketing to individuals and getting corporate gigs isn’t as pronounced as you might think.
- Leveraging your past experiences to create a foundation for your next endeavor is important. There are skills you gain from your hobbies and jobs that can usually transfer from one thing to the next.
Links and Important Mentions
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05/12/20 • 66 min
Today's co-host is Miles Beckler. Miles is a veteran online entrepreneur with 17 plus years of experience and expertise in digital marketing and affiliate marketing. He started with MySpace back in 2003, then built an agency, and is now working with his wife full-time on their meditation business.
Miles is on a mission to help business owners focus on what matters most by sharing exactly what's working in internet marketing today. There's always money to be made somewhere, but that’s not what drives him; it’s being of service to others. He’s passionate about spirituality and mindfulness, which is what led to Ask-Angels.com - the business that he and his wife run together.
As the economic landscape continues to shift, we’re seeing many new opportunities crop up while other businesses and sectors completely disappear. Flexibility and a willingness to try new things have always been an important part of successful entrepreneurship, but it’s now truer than ever.
In this episode, we dive into feeling awkward about publishing, reflecting on your why, and what that means for you when you get punched in the face. We also talk about where, how, and why Miles got into digital marketing, why affiliate marketing isn’t just links, and how to figure out where to start creating content when you’re the face of your business.
“My first business all came crashing down because I wasn't building relationships, I wasn't being the main point of contact. I was just a middleman and I think that's affiliate marketing done wrong.” ~ @MilesBecklerMain Takeaways
- Affiliate Marketing is a great way to deliver what you need to your high-end clients while still capturing revenue from a segment that isn’t ready to buy your services.
- If you’re building an email list, it’s important to remember the relationship you have with those subscribers and humanize them instead of treating them as numbers. When the time is right, they will look to you for expertise and/or recommendations in your specific niche.
- Affiliate marketing done right is, “I use this, I love this. It creates these results for me. Let me show you how I use this tool to get these results. And by the way, if you want it, you can just click right here.”
- If you’re getting started as the face of your brand, you need to determine your medium (writing, video, audio, etc.) and then be dedicated to creating that content on a regular basis.
Links and Important Mentions
- Miles Beckler’s Site
- Miles’ YouTube Channel
- Linchpin: Are You Indispensable? by Seth Godin
- Breakthrough Advertising by Eugene M. Schwartz
- Jab Jab Jab Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuck
- Shure MV-88 Digital Mic
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05/05/20 • 49 min
Today’s co-host is Mark Asquith. Mark is the founder of Rebel Based Media and a suite of other companies focused on podcasters. Mark is also a repeat guest from season five.
Self-described as “wandering through life,” Mark found his way to podcasting through many other endeavors. He founded Podcast Websites, which eventually expanded into Rebel Base Media and several sub-brands.
Mark says he’s never felt like an entrepreneur, though he’s run nearly every kind of business you can think of throughout his career. From angel investing and podcasting to coaching and other client services, you name it, he’s done it.
As an expert at leveraging one business to grow others, Mark is fond of saying, “solve one problem, not do one thing”, and it drives everything he does.
In today’s episode, we talk about why playing the long game is so important and how to be patient with the market. We also cover how to figure out the next steps when you have a great idea, and how to have confidence in pursuing it.
“So many people are willing to look just at this surface and say, well, you're doing too much or you're not niching enough, but you've got to trust your vision.” ~ @MrAsquithMain Takeaways
- If you're on the road to becoming an entrepreneur, have the confidence to take on a task and figure out how to do it later. Take a leap of faith and believe that you're smart enough to figure out how to overcome the challenges you’ll face.
- There are only three types of tasks: important, interesting, and integral. Important is the stuff you need to get done with your productive time, interesting is what you do to refuel, and integral is maintenance or obligatory tasks. Figuring out which ones fall into which category will help you grow your business.
- Have the confidence to say ‘no’ to an idea now so that you can give it a resounding ‘yes’ later. Make sure you deeply understand your industry before putting out what you think will be a winning product.
Links and Important Mentions
- Mark’s Website
- Mark on Twitter
- Rebel Based Media
- Captivate
- Podcast Websites
- Poductivity
- Live in the Feast Season 5 Episode 3 with Mark Asquith
- Podcast Success Academy
- Mark's TEDx Talk
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803 - Day Rates, Attracting the Right Clients, and Building a Business Around Your Life with Sarah Masci
Live In The Feast
04/28/20 • 46 min
Today’s co-host is Sarah Masci. Sarah is a designer, entrepreneur, and the founder of Bracken House Branding Co.
Sarah has been in the online business game for 15 years now, and she’s the epitome of building a business around the life she wants.
In the beginning, she experimented with lots of different channels and products, including Etsy and blogging. Since she was DIYing everything—from her website to her ads—others began asking her for help with branding and design. She dabbled in client work as a side hustle for a few years before deciding to go all in.
Sarah currently uses a day-rate billing model, and building her reputation with clients early was important when she decided to make that change.
Knowing her work was solid, clients were excited by the billing mode. And it’s worked out well. Sarah has been doing day rates for two years now and is still going strong.
Sarah has also expanded into creating courses and products that help other designers figure out how to use day rates themselves.
In today’s episode, we talk about the benefits of a day rate model and how it can reduce stress, how to make the transition yourself, and how Sarah started creating courses on the subject as well.
“Get clear on just a few things that you are really good at—something that you’re consistently asked to do and something that gets you out of bed on a Monday morning ready to conquer your day.” ~ @Sarah_MasciMain Takeaways
- The first thing to do before you start offering day rates is knowing what you're going to offer. Don't offer too many things. Instead, offer the things you're really good at—something you can do consistently, and something that excites you.
- Testing day rates can be as easy as messaging your client base and asking if it works for them. If you have the reputation, it won't be hard for them to get on board with what you're doing.
- To make sure the work is doable within a day, have clients fill out some sort of questionnaire. Make sure to set expectations for communication throughout the day.
Links and Important Mentions
- Bracken House Branding
- Mood Board Challenge
- StoryBrand
- Val Geisler
- Live in the Feast S03 E08 - Val Geisler
- Sarah’s Design + Branding Courses
- Sarah on Instagram
- Sarah on Twitter
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802 - Experimenting, Getting Unstuck, and Why You Should Build a Team (Even If You Don’t Want To) with Matt Giovanisci
Live In The Feast
04/21/20 • 53 min
Today’s co-host is Matt Giovanisci. Matt is a serial entrepreneur and the founder of Money Lab, a website where he writes, podcasts, and chronicles epic experiments about making money online.
Matt is a proud generalist. Over the course of his career, he has worked with clients, created online courses and products, and built multiple businesses. He’s also a musician.
As a kid, he started out as a pool boy. He taught himself how to build websites and created Swim University, which is still his main business today.
One of the recurring themes in Matt’s story is his desire to constantly learn and try new things. This has created lots of twists and turns in his career, but he’s figured out how to make it work for him.
One of the things he does particularly well is documentation. He knows how to show his work, as Seth Godin likes to say, and writes in-depth articles about everything he tries.
In today’s episode, we talk about how to run experiments in your business without losing focus, how to get around the roadblocks holding you back, and why you should build a team, even if you like doing everything yourself.
Main takeaways
- Transitioning your focus from one aspect of your business to another comes from your desire to learn and grow. Having a generalist perspective can make this process easier.
- If you continue to do everything yourself, you're wasting time that could be spent growing your company. Hiring someone is a great way to force yourself to focus on the things only you can do.
- Take new projects one step at a time. If you think you need something, investigate it. Create a hypothesis, try it out, and let that inform your decisions.
Links and important mentions
Stay in touch
For full show notes and resources
04/13/20 • 44 min
Today's co-host is Emily Leach. Emily has been a freelancer for 20 years and organizes many big events, including TEDx Talks and the Freelance Conference.
Emily is a hustler. If she puts her mind to something, she goes out and does it. Most recently, she set out to host her first virtual summit. Freelance Conference (or FreeCon), was created out of a need that Emily was already working to fill through her site, Texas Freelance Association.
In the beginning, she had hundreds of freelancers, but no gigs. Knowing that it would fizzle out quickly if she didn’t do something, she started personally evaluating jobs on Craigslist and other platforms and then hand-matching them to freelancers in her community.
As Emily watched the community grow, and more freelancers find the support they needed, she saw an opportunity to scratch her own itch and create something unique. And thus FreeCon was born.
In today's episode, I talk with Emily about socializing for introverts, how to find solutions by looking at your own skillset, and how to evaluate your business needs without over-committing yourself.
I really want their [freelancers] voice out there. It gives me an opportunity to support the work that you guys are doing and put you in front of other people and engage with what you're talking about and help some other freelance business owners get more reach. ~ @emilyleachMain takeaways
- It's important for freelancers to be able to meet up and support each other through shared ideas and networking. Conferences are a great way to do this.
- Figure out how to market your skillset. You may not even realize that you possess a skill that's valuable or needed by someone else. You can become a specialist by looking at what people need.
- It's easy to take on a lot of different projects as a freelancer, but once you're over-committed, it can be hard to identify what you should let go. It’s important to evaluate everything you’re doing and figure out what’s important.
Links and important mentions
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For full show notes and resources
02/18/20 • 16 min
In this episode, we’re going to do something a little different. Instead of talking to a guest, I want to answer some questions about podcasting and marketing, and share how it’s helped me grow my business.
After publishing 358 episodes across three different shows, as well as appearing as a guest on hundreds of other podcasts, I’ve collected a few skills, tips, and reminders that are helpful if you’re thinking about creating your own podcast.
Podcasting has helped me not only position and grow my business, but build important relationships with other people. I think podcasting is one of the best marketing tools we have as freelancers and small business owners, and my hope is that you’ll realize how powerful it can be for your business as well.
Here are some of the things we’ll cover:
- How I got started learning about the full potential of podcasting.
- How podcasting can be an incredible way to market your business and gather leads.
- How to build relationships and networks from podcast guests that are mutually beneficial.
Main Takeaways
- Marketing is an often underutilized benefit of podcasting. As you continue podcasting, you’ll start generating new leads organically. Because of this, it’s important to be intentional about your subject matter and plan accordingly.
- Podcasting is a great way to connect to and build high-quality relationships with people. The more people you meet through podcasting, the bigger your referral network becomes. This creates mutually beneficial relationships with other business owners.
- If you own a business, podcasting is the perfect tool to promote growth. Even if it’s a loosely scheduled show, it can be highly beneficial in growing your business.
Important Mentions in this Episode
- Sales Call Roleplay
- Learn how to build a service business based around your life
- Jason on Twitter
- Live in the Feast on Twitter
- Jason on YouTube
- Jason on LinkedIn
For full show notes and resources
706 - Founder Market Fit, Starting With the Negative, and Figuring Out What You Really Want with Adam Clark
Live In The Feast
12/03/19 • 44 min
Today’s co-host is Adam Clark. Adam is a fellow podcaster and the founder of Podcast Royale, a company that helps business owners grow their businesses and save time through done-for-you podcast production and marketing.
Adam and I have been friends for years, and Podcast Royale produces this very podcast. We were talking recently about ideal clients and how that relates to “founder market fit”, and we decided to record our conversation and share it with you.
Adam is a self-described serial entrepreneur. Over the last 20 years, he’s started half-a-dozen businesses and gone through just as many different careers. He used to see this as a negative thing — a lack of discipline or self-control. But in recent years, he’s come to see it as a strength.
The most important thing is to figure out what you really want out of life (and business). You won’t make much progress until you’ve taken the time to deeply understand your ultimate goals and desires.
"Most people do what they do because it’s what they’ve always done, or because they’ve been told, or believe, it’s what they’re supposed to do. We rarely take the time to examine our lives and really ask what it is we actually want. Because it’s easier to just keep doing what we’re doing than it is to change — even if that change means a greater level of happiness and freedom in the future."In this episode Adam talks about:
- The importance of finding founder market fit, and not just product market fit.
- How your values and ultimate desires should be the foundation of your business, and inform your ideal client.
- Giving yourself permission to pursue what truly matters you, even if it's risky.
Main Takeaways
- In order to understand your business and your ideal client, you have to know yourself, and what you truly value. And this knowledge only comes from time and experience. Try things, and be willing to fail.
- If you’re not sure what you want, or who your idea client should be, start with what you don’t want, or who you don’t want to work with. Sometimes it’s easier to know what you don’t want, than what you do want. And that’s ok.
- Give yourself permission to explore, and pursue what feels right to you, even if it goes against traditional business wisdom. It’s better to figure that out early, than to get really good at something you hate doing.
Important Mentions in this Episode
For full show notes and resources
704 – What To Look For In A Changing Market, and The Difference Between a Niche and an Ideal Client with Jessica Mehring
Live In The Feast
11/19/19 • 41 min
Today’s co-host is Jessica Mehring. Jessica is a marketing communications expert and the CEO of Horizon Peak Consulting, where she helps IT and software companies increase enterprise sales with targeted conversion content. In this episode, we dive into the difference between an ideal client and a niche. We also talk about the emotions and the fears of this iterative process, and the importance of personal conversations and pattern recognition.
Out of college, Jessica started in a corporate marketing position. She did content management, wrote product copy and online merchandising content, banner ads, and essentially anything related to marketing. While corporate life wasn’t her long-term plan, she used her time to immerse herself in marketing. When she went out on her own, she found herself most comfortable working with corporate clients because that’s where she cut her teeth.
Even though Jessica had many established relationships and good clients, she came to a point where clients began to dry up and she was having to defend her pricing against freelancers on other digital platforms. At the prompting of a business coach, she decided to niche down in order to find her true ideal clients, and started making progress in her business.
Successful marketing and sales don’t just happen. To achieve faster customer growth, focus on shortening the sales cycle, and most importantly, build long-term customer relationships. You have to talk to people and put in the work of figuring out your ideal client and your business’ niche in order to succeed.
"In the end, I feel like you have to talk to people. It can’t just be a piece of paper. It can’t be a PowerPoint deck on your computer of your buyer persona. You have to actually talk to people to get to know who they are and what keeps them up at night.”In this episode Jessica talks about:
- The difference between ideal customers and a niche.
- How she screens her clients and learns more about them.
- What to look for when the market is changing and how to adapt to that change.
Main Takeaways
- A niche is a genre of business in which you work. You might have a million ideal customers inside that niche, and those ideal customers might continue to change during the course of operation within your niche.
- You can’t rely on data alone. You have to investigate and actually talk to the clients you want to work with. Getting personal and having them open up about their organization will help you deepen the relationship and land them as a client.
- Use your instincts and keep an eye out for red flags that show the market is drifting in a different direction. You need to be aware of these issues in order to avoid problems in your business and finances.
Important Mentions in this Episode
For full show notes and resources
07/21/20 • 46 min
Today’s co host is Alex Panagis. Alex is the founder of Scale Math, an SEO marketing agency with a bit of a twist: they are half agency and half marketing training/community.
At just 19, Alex is well ahead of a lot of us in figuring out what he wants out of life. In this episode, we dive into when SEO should be a focus and when you should focus elsewhere. We also talk about why picking a fight and the skyscraper strategies fail for most service-based businesses.
Alex also talks about what to do when starting out with SEO and content marketing strategies, and what to do after you start getting some significant traffic. Alex also talks about how he knew that he wanted an autonomous career, what clients are looking for when they come to a marketing service, and his strategy for validating content marketing and articles.
“People don't work with the best in the business necessarily. They care about you, your story, and what you bring to the table and how much you actually care about their business.” ~ @alexpanagisMain Takeaways
- Content marketing isn’t the best path forward for small companies just starting out. There are better ways to scale up, such as SEO or Facebook ads. Once you have market fit, then you can turn to content marketing.
- Clients don’t necessarily care about your stats, but how much you bring to the table and how much you care about their business, especially when they grow to a large scale.
- Don’t start your content marketing by heading to Google and figuring out search terms. Write what you know and put yourself in the shoes of the person you’re writing it for.
- When you get to the point where you have the resources, focus on being the best in your space. Improve your website, improve your content, and become an authority.
Links and Important Mentions
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FAQ
How many episodes does Live In The Feast have?
Live In The Feast currently has 103 episodes available.
What topics does Live In The Feast cover?
The podcast is about Marketing, Development, Podcasts, Business, Freelancer and Careers.
What is the most popular episode on Live In The Feast?
The episode title '810 - Putting in the Work and Communicating Your Value with Kim Doyal' is the most popular.
What is the average episode length on Live In The Feast?
The average episode length on Live In The Feast is 38 minutes.
How often are episodes of Live In The Feast released?
Episodes of Live In The Feast are typically released every 7 days.
When was the first episode of Live In The Feast?
The first episode of Live In The Feast was released on Mar 13, 2017.
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