811 - SEO, Content Marketing, and Skyscraper Strategies with Alex Panagis

07/21/20 • 46 min

Today’s co host is Alex Panagis. Alex is the founder of Scale Math, an SEO marketing agency with a bit of a twist: they are half agency and half marketing training/community.

At just 19, Alex is well ahead of a lot of us in figuring out what he wants out of life. In this episode, we dive into when SEO should be a focus and when you should focus elsewhere. We also talk about why picking a fight and the skyscraper strategies fail for most service-based businesses.

Alex also talks about what to do when starting out with SEO and content marketing strategies, and what to do after you start getting some significant traffic. Alex also talks about how he knew that he wanted an autonomous career, what clients are looking for when they come to a marketing service, and his strategy for validating content marketing and articles.

“People don't work with the best in the business necessarily. They care about you, your story, and what you bring to the table and how much you actually care about their business.” ~ @alexpanagis

Main Takeaways

Content marketing isn’t the best path forward for small companies just starting out. There are better ways to scale up, such as SEO or Facebook ads. Once you have market fit, then you can turn to content marketing.
Clients don’t necessarily care about your stats, but how much you bring to the table and how much you care about their business, especially when they grow to a large scale.
Don’t start your content marketing by heading to Google and figuring out search terms. Write what you know and put yourself in the shoes of the person you’re writing it for.
When you get to the point where you have the resources, focus on being the best in your space. Improve your website, improve your content, and become an authority.

Links and Important Mentions

Stay in Touch

Today’s co host is Alex Panagis. Alex is the founder of Scale Math, an SEO marketing agency with a bit of a twist: they are half agency and half marketing training/community.

Main Takeaways

Content marketing isn’t the best path forward for small companies just starting out. There are better ways to scale up, such as SEO or Facebook ads. Once you have market fit, then you can turn to content marketing.
Clients don’t necessarily care about your stats, but how much you bring to the table and how much you care about their business, especially when they grow to a large scale.
Don’t start your content marketing by heading to Google and figuring out search terms. Write what you know and put yourself in the shoes of the person you’re writing it for.
When you get to the point where you have the resources, focus on being the best in your space. Improve your website, improve your content, and become an authority.

Links and Important Mentions

Stay in Touch

Previous Episode

810 - Putting in the Work and Communicating Your Value with Kim Doyal

Today’s co-host is Kim Doyal. Kim, formerly known as the WordPress Chick, is an entrepreneur, coach, speaker, podcaster, and content strategist. She is the co-founder of The Content Creator’s Planner and has built her lifestyle business using WordPress and podcasting.

After spending much of her early career in retail, Kim started her first online business in 2008. Her initial idea was to sell ebooks. However, she quickly fell in love with WordPress and started building websites.

In 2013 she launched her podcast, which acted as a coaching platform as well as a way to share her expertise with WordPress. Over time, her business has evolved, and today her Content Creator’s Planner is at the core of what she does.

In this episode, we talk about getting clarity around what you want to do, what lights you up, and how to start doing that work. We also dive into some of the challenges Kim has faced while growing her business through ads, content, and many different projects.

“Everything that I've done that comes from a place of joy (rather than attaching a specific outcome to it) makes me the most money and feels like the least amount of work.” ~ @kimdoyal

Main Takeaways

Showing up and putting in the work will always be the most important thing you can do to facilitate growth. Nothing falls from the sky — you have to work for it and work hard.
A lot of people have ideas for products, but few understand how to clearly communicate the intangible work. Showcase the problem, the solution, and the results.
It’s better to provide your existing customers with better content and more meaningful information, rather than chasing numbers in advertising.

Links and Important Mentions

Stay in Touch

Next Episode

Season 9 Teaser

In this post-pandemic time, our world has been flipped on its side, and so we have to adjust our businesses and lives in ways no one had planned on.

I'm super excited to bring on the podcast this season Austin Church, Rob Roseman, Joe Casabona, Eman Zabi, Tom Hirst, Eric Siu, Peep Laja, Samar Owais, Adrienne Barnes, and Chase Dimond to share how they've been adjusting, but most importantly how they've been able to build successful businesses and what made the biggest difference for them to achieve sustainability.

Due to your support in listening to the show, I had the absolute pleasure to hit the 100 episode milestone of this podcast.

To celebrate that, I brought in friend and fellow podcast host, Matt Medeiros to interview me on the show and ask some of the hard-hitting questions that I've never shared anywhere before.

I'm extremely proud to bring to you Season 9 of Live In The Feast.

If you are ready, let's dive in.

Season 9 dropping Wednesday, May 19th, 2021.