Ep103: Jacob Scott

01/25/20 • 62 min

Listing Agent Lifestyle - Real Estate Marketing

Today on the Listing Agent Lifestyle Podcast, we're talking with Jacob Scott from Lawrenceville, Georgia.

One of the things we focused on is how to identify the best area for you to target and dominate a Getting Listings category. We looked at starting with how people view these areas and the horoscope effect. How can we make something appealing to a very specific set of people because they recognize 'that's me.'

This is where we get talking about neighborhoods versus a town or a school district. We want to get as narrow as we can to where people recognize the area and say 'that's me,' and we walked through the psychology of that reaction, and how to evaluate and compare one area to another by comparing the total yields from these markets.

We ended the conversation talking about how to really enroll your top 150, and get maximized results from the people who you know, and you'd recognize if you saw them at the grocery store, so you get them programmatically thinking about you every time they hear a conversation that involves real estate.

This is another great episode.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

Today on the Listing Agent Lifestyle Podcast, we're talking with Jacob Scott from Lawrenceville, Georgia.

This is another great episode.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

Previous Episode

Ep102: Mike Seville

Today on the Listing Agent Lifestyle Podcast, we're talking with Mike Seville from West Palm Beach, Florida.

I see a recurring theme when we're talking about Getting Listings, and that's choosing a category you can triangulate with finding the buyers for, without depending on actually getting the listings.

This episode is a great example of a category you could probably replicate anywhere in the country, whether it's golf course homes, townhouses, condos, lakefront homes, oceanfront homes, or homes with a view.

If you listen to this episode with that in mind, there is certainly something here you can copy. I talk about a specific category with Mike, but whenever you hear me talk about his target market, I want you to imagine we're talking about a category that's available to you.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

Next Episode

Ep104: Jeff Jones

Today on the Listing Agent Lifestyle podcast, we're talking with Jeff Jones, and this episode is a really interesting topic because it's something you may have heard me talk about on other podcasts.

One of the desires I have, whenever we talk about home services, is I have a desire personally for home management for homeowners.

We often think about property management for people who invest in real estate, but if you own a house, you're the property manager for your own property. Anything that goes wrong or anything that needs to be done; ultimately, you're the one responsible for it.

I've been thinking about this as a category for a long time, and the way I describe it to people is 'I want to live in my house like I'm a guest in your house'.

I want someone who can be the responsible adult and do all the things a responsible adult would do, proactively, to take care of a house, and I would happily pay for that service.

Well, Jeff has heard me talk about that, and he's taken it on himself to put this kind of service together.

So this is a great conversation to brainstorm what it might look like, the implications of a service like this, and how to start the process and leverage the referrals form people who already know, like, and trust us.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard