Ep102: Mike Seville

01/19/20 • 63 min

Listing Agent Lifestyle - Real Estate Marketing

Today on the Listing Agent Lifestyle Podcast, we're talking with Mike Seville from West Palm Beach, Florida.

I see a recurring theme when we're talking about Getting Listings, and that's choosing a category you can triangulate with finding the buyers for, without depending on actually getting the listings.

This episode is a great example of a category you could probably replicate anywhere in the country, whether it's golf course homes, townhouses, condos, lakefront homes, oceanfront homes, or homes with a view.

If you listen to this episode with that in mind, there is certainly something here you can copy. I talk about a specific category with Mike, but whenever you hear me talk about his target market, I want you to imagine we're talking about a category that's available to you.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

Today on the Listing Agent Lifestyle Podcast, we're talking with Mike Seville from West Palm Beach, Florida.

I see a recurring theme when we're talking about Getting Listings, and that's choosing a category you can triangulate with finding the buyers for, without depending on actually getting the listings.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

Previous Episode

Ep101: Dylan Kennelly

Today on the Listing Agent Lifestyle podcast, we're talking with Dylan Kennelly from just outside Las Vegas, Nevada.

This is a really exciting episode because Dylan's a guy who, just a few months ago, started falling in love with marketing. He came into our GoGoAgent world here and began implementing all of the ideas we talk about on these podcasts.

He started getting his top 150 together, and we talked about how to ramp that up. He took action and has twice mailed the world's most interesting postcard to the list he has, and already has some interesting results that you'll hear about.

Then we talked about Getting Listings and how he can secure a gold mine area he's found, so we spent a lot of time focused on how to really establish himself as the 'Go-To' guy in this particular neighborhood.

Dylan's going to be someone we can watch over the next 12 to 24 months as an amazing case study, so the question is really going to be, will you stick with us, watch what's happening, and let's see if it can be you too.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard

Next Episode

Ep103: Jacob Scott

Today on the Listing Agent Lifestyle Podcast, we're talking with Jacob Scott from Lawrenceville, Georgia.

One of the things we focused on is how to identify the best area for you to target and dominate a Getting Listings category. We looked at starting with how people view these areas and the horoscope effect. How can we make something appealing to a very specific set of people because they recognize 'that's me.'

This is where we get talking about neighborhoods versus a town or a school district. We want to get as narrow as we can to where people recognize the area and say 'that's me,' and we walked through the psychology of that reaction, and how to evaluate and compare one area to another by comparing the total yields from these markets.

We ended the conversation talking about how to really enroll your top 150, and get maximized results from the people who you know, and you'd recognize if you saw them at the grocery store, so you get them programmatically thinking about you every time they hear a conversation that involves real estate.

This is another great episode.

Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard