Listeners to Leads

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Work with Barb!

“6 Weeks to Better Boundaries with Barb” online course BetterBoundarieswithBarb.com

CONNECT WITH ALESIA GALATI:

Podcast Guest Collaboration Community FB Group

LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: Leaning Into Your Calling with Barb Nangle

Listeners to Leads: Going Deep (Instead of Wide) with Your Podcast Content

The Podcast Collaborative Membership

The Adult Child Podcast with Andrea Ashley

2 Listeners

Three Ways to Repurpose Podcast Content

Listeners to Leads

01/05/23 • 17 min

5.0

As business owners and podcasters, we are busy, and everything on our plate can add up and feel overwhelming. It is super important to repurpose the content we’ve put time and effort into so that we can work smarter, not harder. This week, episode 81 of Listeners to Leads is aboutthree ways to repurpose podcast content!

In this episode of Listeners to Leads, I’m sharing examples of ways I have in the past and am planning in the future to repurpose the content I’ve already put in the work creating and how you can steal my ideas and do the same.

The three ways I cover that you can use to repurpose your podcast content are:

Repurposing your podcast content into social content (& ideas to get you started).
Turn your content into more episodes by going deeper with your topics.
Use your podcast episodes to create supplemental content for your clients, audience, membership, and course participants.

You’re already putting so much time, money, and effort into creating content for your podcast, so you may as well make the most of it and reduce your mental load in the process.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

CONNECT WITH ALESIA GALATI:

14 Ways to Repurpose Your Podcast Content

PODCAST EPISODES MENTIONED:

Using Your Podcast as Supplemental Content in your Business

Going Deep (Instead of Wide) With Your Podcast Content

The Future of Podcasting

2 Listeners

SEO for Podcasts [Tech Tips Series]

Listeners to Leads

05/05/22 • 17 min

5.0

Did you know that there are 850,000 active podcasts in the world? That’s why it’s super important to use SEO for your podcast. SEO allows you to optimize your podcast for search engines so your shows can show up for easily in people’s searches. This week, episode 46 of Listeners to Leads is about SEO for your podcast!

In this episode of Listeners to Leads, I’m sharing the importance of keywords in show notes and while recording your show and actionable steps you can take right now to show up quickly in people’s search engine searches.

I also chat about the following:

What is SEO and why is it important for your website but also as it relates to your podcast.
The importance of keywords, not just in your episode show notes but also in the actual audio for Google’s ears to hear and titles of episodes.
Why your podcast needs to be on google podcasts, and how to make sure your episode is there and you claim it.
How making sure that you’re sharing about your podcast on social media can help your SEO.

These 9 tips for podcast SEO will help you get noticed and promoted through search engines online.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

CONNECT WITH ALESIA GALATI:

2 Listeners

The Future of Podcasting

Listeners to Leads

11/03/22 • 28 min

The future of podcasting is not going to be about the numbers and the downloads but rather about connecting with your audience and actually creating content they want and enjoy. This week, episode 72 of Listeners to Leads is about the future of podcasting!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, I’m sharing my predictions on what we can expect for podcasting in 2023 specifically for business owners and how you can use these trends to continue generating leads, growing your business, and establishing authority in your industry.

I also chat about the following:

The reasons people start listening, stop listening and the top ways that people discover their favorite podcasts.
Current stats on who is listening to podcasts and their listening habits.
The 4 things I see playing a factor into the future of podcasting and 1 trend I don’t expect to see continuing.

Podcasting is not going anywhere. If anything- the number of listeners is going to increase so stay the course and you’ll find success.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

CONNECT WITH ALESIA GALATI:

Buzzsprout Podcast Statistics

LINKS MENTIONED IN THIS EPISODE:

Pod Pros- Who Will Be Listening to Podcasts in 2023 and Beyond

Statistia

Triton Digital

Edison Research

1 Listener

Podcasting and PR for Authors with Dana Kaye of Kaye Publicity

Listeners to Leads

10/06/22 • 36 min

5.0

Readers are risk-averse. They want to know when they purchase a book if it is something they are interested in and is worth their time and money. Now more than ever, readers are using recommendations from social media and podcasts to make their book-buying decisions. This week, episode 68 of Listeners to Leads is about podcasting and PR for authors!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, my guest Dana Kaye shares the value in using evergreen marketing like podcasts and actionable steps you can take right now to guest on podcasts, build trust with the listeners, and increase your book sales.

Dana and I also chat about the following:

The difference between marketing and PR and how they work in tandem with one another.
How marketing and PR has shifted over the years to keep up with the ways in which people are seeking recommendations.
The impact that podcasting has on book exposure.
The immense level of trust that podcasters hold with their audience and in their recommendations- and how easily this trust can be broken when not used appropriately.
Touching on which type of authors would benefit from having their own podcast and which type of authors should stick to guesting on others.

Podcasts, like books, are evergreen. If you appear on a podcast today, the traction you receive from that one podcast might continue to benefit you for years to come.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

CONNECT WITH DANA KAYE:

Website

Podcast

CONNECT WITH ALESIA GALATI:

LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: Is Launching a Podcast Right for You?

Listeners to Leads: How to Choose a Podcast Format

1 Listener

Creating a Podcast Community with Cristin Downs of The Notable Woman

Listeners to Leads

10/13/22 • 34 min

The great thing about online communities is that when people see something they like or something that resonates with them, they want to engage further or discuss a topic, which is why podcast communities have such an appeal and have done so well. This week, episode 69 of Listeners to Leads is about creating a podcast community!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, my guest Cristin Downs shares how podcast communities can connect people through a common thread and actionable steps you can take right now to create a community you’re interested in being part of on a platform that works best for you.

Cristin and I also chat about the following:

The driving force behind Cristin’s community.
Niche vs. wide-ranging groups and the benefits of both.
Matching your own energy and creating boundaries when setting up your community.
How to tell if your group is not working for you.
What to consider when deciding to make the transition from hosting on Facebook to a different platform.
Being curious and experimental while remaining intentional.

It is so essential for you to match your own energy and create something you want to be part of and participate in, or you’ll end up creating something you try to avoid.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH CRISTIN DOWNS:

CONNECT WITH ALESIA GALATI:

1 Listener

Being Strategic and Authentic with Your Podcast with Wendy Battles of the Reinvention Rebels Podcast

Listeners to Leads

07/28/22 • 34 min

5.0

Wendy Battles is a podcaster who also works full time, which is a unique perspective compared to others we’ve interviewed before. Wendy shares what it’s like as someone who has a full-time job, but also has a passionate message to spread. Listen as she walks through her routine, where she chooses to outsource and where she prefers to be the one behind the brand, and more. This week, episode 58 of Listeners to Leads is about being strategic and authentic with your podcast!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, Wendy and I are sharing the importance of understanding who you are talking to in your podcast and actionable steps you can take right now to start growing your audience from the ground up.

Wendy and I also chat about the following:

How she finds time to perform daily tasks for her podcast while working full time, and where she plans on outsourcing.
How her podcast launch was very strategic through putting in the work to make sure she was talking to her audience.
Why Wendy listens to other people’s podcasts in order to gain ideas and find inspiration every day.
How to start your podcast audience and listenership from the ground up, especially without having any foundations in place yet.

Wendy is a bright joy and she’s a huge motivator - if you’ve been telling yourself that you just don’t have time for your podcast, this may just kick you back into gear and motivate you to set intentions. It may also help you decide that it’s time to outsource.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

CONNECT WITH WENDY BATTLES:

Podcast

Website

CONNECT WITH ALESIA GALATI:

1 Listener

The Importance of Storytelling in your Podcast Content with Darlene Hawley

Listeners to Leads

01/20/22 • 34 min

Darlene Hawley is a business coach and authentic storyteller who shares her tips today on how to connect on a deeper level with your podcast listeners. Darlene is passionate about connecting through authentic conversation and stories from your personal experiences that makes you unique and special. This week, episode 32 of Listeners to Leads is about the importance of storytelling in your podcast content!

In this episode of Listeners to Leads, Darlene is sharing the importance of storytelling in podcasting and actionable steps you can take right now to connect with your listeners on a deeper level naturally.

Darlene and I also chat about the following:

Comparisonitis; how to make sure you feel comfortable and confident in the way you present yourself so others are drawn to you naturally.
Utilizing storytelling in podcasting to connect with your audience on a deeper level.
Making sure you’re keeping your content within your brand pillars so you are the same person on and off the internet, just maybe a little shorter or taller than your virtual followers thought.
How to show up as your true, authentic self but not pressuring yourself to share those skeletons in your closet that you aren’t ready or willing to share.

You can connect on a deeper level with your audience through being genuine, authentically sharing personal stories, while also remaining private about things you don’t feel comfortable sharing.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Darlene Hawley:

Website

CONNECT WITH ALESIA GALATI:

1 Listener

How to Monetize Your Podcast by Selling your Own Services and Products

Listeners to Leads

12/30/21 • 23 min

5.0

There are so many ways to monetize your services and products from your podcast, but a lot of podcast hosts make some of the key mistakes or feel gross about their sales strategy. I have worked with many clients on how to sell without feeling gross, getting rid of those big mistakes, and help turn your podcast into a good sales funnel strategy. This week, episode 29 of Listeners to Leads is about How to Monetize Your Podcast by Selling Your Own Services and Products!

In this episode of Listeners to Leads, I’m sharing the importance of talking about your products and services and actionable steps you can take right now to earn that “cash money dollars”.

I also chat about the following:

What a sales funnel is, and how your podcast can fit into that in regards to your products and services being sold.
How to monetize your show to cultivate those leads through your listenership and make that money.
How to talk about your offerings without feeling gross about it.
The 6 mistakes podcasters make when it comes to monetizing their products on their show.

Episodes mentioned:

How to Monetize any podcast: https://listenerstoleads.buzzsprout.com/1748421/9689066-how-to-monetize-any-podcast

Episode 5: 6 mistakes Podcasters Make https://listenerstoleads.buzzsprout.com/1748421/8895776-6-mistakes-podcasters-make-that-are-costing-them-leads

You want to make it easy for listeners to know what you sell, who you work with, and how to sign up.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

1 Listener

Creating and Keeping SMART Podcast Goals

Listeners to Leads

04/07/22 • 13 min

5.0

As a podcaster, it is crucial that you set clear, achievable goals and treat your podcast like you would any other part of your business. This way, you don’t set yourself up for failure and don’t burn out or worry about failing. This week, episode 43 of Listeners to Leads is about creating and keeping SMART goals you’ll actually stick to!

In this episode of Listeners to Leads, I’m sharing the importance of having and setting goals for your podcast and actionable steps you can take right now to create SMART goals.

I also chat about the following:

Setting specific goals so that you don’t feel like you are throwing spaghetti at the wall, but understand exactly what it is that you’re trying to achieve.
Making sure your goals can be measured is important in order to determine how close you are to achievement and success.
The power in setting relevant goals to help you actually achieve them.
Why you need to make sure you’re adding a time limit, or a time-based, goal, but also how important it is to make sure that it’s actually a deadline you can meet for podcasting.
How to make sure your goals are front of mind and that you actually keep them by

This episode will help you not only create goals that will be specific enough to follow and measurable to know when you’re successful, but also to be achievable and time-bound too, so you actually get it done!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

CONNECT WITH ALESIA GALATI: