Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila
04/27/23 • 38 min
3 Listeners
SEO is more important now than ever before and that won’t be changing any time soon. But podcasters often forget to emphasize SEO when putting their content out into the world. What if you could take the contest you already have and optimize the SEO to improve traffic to your podcast? That’s exactly what Erin Ollila is here today to talk about. This week, episode 97 of Listeners to Leads is about repurposing past podcast content using SEO strategy!
Erin Ollila is a conversion copywriter, copy coach, and word slinger. She believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find Erin hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends.
In this episode of Listeners to Leads, Erin is sharing the importance of utilizing search engines on podcast directory sites and actionable steps you can take right now to get more traffic by repurposing content.
Erin and I also chat about the following:
- Lessons Erin has learned from podcasting and her business.
- Podcasting as a means of reflection on yourself and the skills you learn.
- What podcasters need to know about SEO - and how it should be implemented.
- Increasing your podcast traffic by repurposing content with SEO in mind.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ERIN OLLILA:
CONNECT WITH ALESIA GALATI:
LINKS MENTIONED:
Listeners to Leads: Three Ways to Repurpose Your Podcast Content
Listeners to Leads: 14 Ways to Repurpose Your Podcast Content
Proud member of the Feminist Podcasters Collective.
SEO is more important now than ever before and that won’t be changing any time soon. But podcasters often forget to emphasize SEO when putting their content out into the world. What if you could take the contest you already have and optimize the SEO to improve traffic to your podcast? That’s exactly what Erin Ollila is here today to talk about. This week, episode 97 of Listeners to Leads is about repurposing past podcast content using SEO strategy!
Erin Ollila is a conversion copywriter, copy coach, and word slinger. She believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find Erin hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends.
In this episode of Listeners to Leads, Erin is sharing the importance of utilizing search engines on podcast directory sites and actionable steps you can take right now to get more traffic by repurposing content.
Erin and I also chat about the following:
- Lessons Erin has learned from podcasting and her business.
- Podcasting as a means of reflection on yourself and the skills you learn.
- What podcasters need to know about SEO - and how it should be implemented.
- Increasing your podcast traffic by repurposing content with SEO in mind.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH ERIN OLLILA:
CONNECT WITH ALESIA GALATI:
LINKS MENTIONED:
Listeners to Leads: Three Ways to Repurpose Your Podcast Content
Listeners to Leads: 14 Ways to Repurpose Your Podcast Content
Proud member of the Feminist Podcasters Collective.
Previous Episode
How to Design Eye-Catching Podcast Graphics with Lauren Felter
While podcasts are mainly an audio experience, graphics still play an important role. Cover art is the first thing your potential listeners' experience of your show, and social media graphics keep your show top-of-mind. Whether you’re an experienced designer or a total beginner, Lauren Felter has tips this week on making graphics that align with your show and draw people in. This week, episode 96 of Listeners to Leads is about how to design eye-catching podcast graphics!
Lauren Felter is the designer and educator that non-designers love. With over 12 years of branding and web design experience, Lauren created stellar designs that attract her clients' ideal prospects and teaches others how to do the same.
In this episode of Listeners to Leads, Lauren is sharing the importance of bold and clear podcast graphics and actionable steps you can take right now to create eye-catching graphics without all of the stress.
Lauren and I also chat about the following:
- It’s okay to take a break from podcasting or end a show if it no longer aligns with you.
- Good design does more than just look good, it converts people.
- Listeners know they’re listening to podcasts (get rid of the microphone icon!).
- Canva is great, but you HAVE to go further than just changing colors on a template.
To work with Lauren or check out her Create with Confidence course, head to her website https://felterunfiltered.com/.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH LAUREN FELTER:
CONNECT WITH ALESIA GALATI:
Proud member of the Feminist Podcasters Collective.
Next Episode
Imposter Syndrome and Podcasting with Brittney Quinn
Every entrepreneur and business owner has had feelings of imposter syndrome before. When we’re starting our businesses, there are a lot of unknowns, and uncertainty can be scary. But today’s guest, Brittney Quinn is here to tell you why using your platform and privilege to do good is anything but, and how to change your negative belief systems. This week, episode 98 of Listeners to Leads is about imposter syndrome and podcasting!
Brittney Quinn is the founder of PowHer, where she teaches executive women and corporations how to build a better table by enabling women to take control in their professional and personal lives. A Fortune 500 executive-turned-entrepreneur, Brittney hosts The PowHer House podcast, where you’ll hear what real and honest female success looks like; how women are working to create change in their personal and professional lives – without the fluff.
In this episode of Listeners to Leads, Brittney Quinn is sharing the importance of listening to your own thoughts on your business and actionable steps you can take right now to dismantle imposter syndrome in your own life.
Brittney and I also chat about the following:
- Basing your podcast around impact and value for your ideal customers.
- Showcasing your expertise and story on social media - you don’t have to hide it!
- Listening to your own intuition is more valuable than surrounding yourself with other people’s voices on how to run your business.
- Using your platform and privilege to defeat imposter syndrome.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com
CONNECT WITH BRITTNEY QUINN:
CONNECT WITH ALESIA GALATI:
LINKS MENTIONED:
The PowHer House Episode 26: Debunking the Term Imposter Syndrome
Listeners to Leads Episode 97: Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila
Proud member of the Feminist Podcasters Collective.
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