How To Create A Heart-Centered Business With Amber Zaricor (389)

08/03/21 • 44 min

Life Skills That Matter | Create Work That Works For You

What is the work you really want to do? Amber Zaricor wants to inspire you to create a heart-centered business by leading with your heart!

She's the founder and creative director of Copperheart Creative, a graphic design agency on a mission to root your brand in your heart, so you stand out from the crowd and in alignment with your values.

Also be sure to check out her podcast Small Business Big Heart .

Lot of great lessons in our conversation including:

How Amber defines what it means to be a heart-centered business .
Why knowing yourself is the most important first step toward starting your business.
Why the intangible aspects of your brand dictate the visual aspects.
How to get better at saying, No, so you attract customers who energize you.

Life Skills That Matter In This Episode

Self-awareness.
Building community.
Tell your story.

How Amber Works and Thinks

Wake up time: 5:00 am
Core work activities + habits: 1) Work out. 2) Turn her phone on airplane mode. 3) Journal.
Ideal work environment: It varies, but is often right after she works out while the endorphins are going, her energy is high, she’s positive, and has a clear outlook.
Superpower: Bringing people together.
Regains focus by: Accountability from her community.
90-day goal: Launching new resources in the shop for Copperheart and starting to prepare for The Fill Your Cup Conference by doing things like selling tickets and finding sponsors.

Inspirational Quotes

“We design with heart for people with heart.”

“Having branding that actually reflects your heart and who you are and your business makes the selling process so much less painful and so much more exciting for your customers.”

“I like to think that we’re part designers, part coaches, part therapists.”

“Customers are gonna connect with your heart, your why, and how you’re showing up in the world.”

“Find your people and stick with them. Link arms, do life. We’re not meant to do this alone.”

“Let your yeses be a firm yes and your no be no.”

Coaching Advice

Starting to question the role of work in your life? Amber suggested the following actions to get to know yourself better in a deeper, more honest way.

1) Seek out therapy.

2) If you’re not ready for therapy, try journaling instead.

3) Ultimately, find opportunities for self-reflection by asking yourself hard questions and having a safe space to be able to answer them.

What is the work you really want to do? Amber Zaricor wants to inspire you to create a heart-centered business by leading with your heart!

Also be sure to check out her podcast Small Business Big Heart .

Lot of great lessons in our conversation including:

How Amber defines what it means to be a heart-centered business .
Why knowing yourself is the most important first step toward starting your business.
Why the intangible aspects of your brand dictate the visual aspects.
How to get better at saying, No, so you attract customers who energize you.

Life Skills That Matter In This Episode

Self-awareness.
Building community.
Tell your story.

How Amber Works and Thinks

Wake up time: 5:00 am
Core work activities + habits: 1) Work out. 2) Turn her phone on airplane mode. 3) Journal.
Ideal work environment: It varies, but is often right after she works out while the endorphins are going, her energy is high, she’s positive, and has a clear outlook.
Superpower: Bringing people together.
Regains focus by: Accountability from her community.
90-day goal: Launching new resources in the shop for Copperheart and starting to prepare for The Fill Your Cup Conference by doing things like selling tickets and finding sponsors.

Inspirational Quotes

“We design with heart for people with heart.”

“Having branding that actually reflects your heart and who you are and your business makes the selling process so much less painful and so much more exciting for your customers.”

“I like to think that we’re part designers, part coaches, part therapists.”

“Customers are gonna connect with your heart, your why, and how you’re showing up in the world.”

“Find your people and stick with them. Link arms, do life. We’re not meant to do this alone.”

“Let your yeses be a firm yes and your no be no.”

Coaching Advice

Starting to question the role of work in your life? Amber suggested the following actions to get to know yourself better in a deeper, more honest way.

1) Seek out therapy.

2) If you’re not ready for therapy, try journaling instead.

3) Ultimately, find opportunities for self-reflection by asking yourself hard questions and having a safe space to be able to answer them.

Resources + Bonus Materials

Fill Your Cup Conference

Related Episodes

Build Your Business Slowly With Noé Khalfa + Harmony Eichsteadt(307)

Find Your Cheerleaders And Champions With Vanessa Tharp (270)

Special Offer!

Use code “LSTM10” to get 10% off the heart-felt branding questionnaire!

Connect With Amber

Website

Copperheart Creative

LinkedIn

Podcast

Instagram

Previous Episode

Why Your Product Won't Sell Itself With Kyle Ewing (388)

Even hear the old saying, This product is so good it sells itself?

Kyle Ewing shares why your product won't sell itself and why you need to embrace sales if you want to work for yourself.

He's the founder of TerraSlate Paper, a waterproof and tear proof paper used by the military and as washable menus by restaurants.

Lot of great lessons in our conversation including:

Why selling is the most important activity during the early days of your business.
Why he works harder for less money compared to when he worked for someone else.
How he felt when he has 100,000 sheets of his paper with no market to sell to.
Toughest lesson he learned as a result of starting his business.

Life Skills That Matter In This Episode

Tell your story.
Self-awareness.
Outreach.

How Kyle Works and Thinks

Wake up time: 5:45 am
Core work activities + habits: 1) Hire people. 2) Find a way to meet demand. 3) Get his hands off of as many things as possible.
Ideal work environment: In the morning, being first in the office with no one around asking questions and the phone not ringing, having a couple hours to really concentrate and work in deep thought.
Superpower: Working at a really high speed for 12 hours at a time.
Regains focus by: Making a good sale.
90-day goal: Hiring really good leaders to increase capacity, but maintain the quality that customers expect.

Inspirational Quotes

“The key really is, when you want to sell a product, is to get on the phone and sell it.”

“The risk is there, but it’s probably lower than what you think it is.”

“As soon as I started my own company, I had never known what hard work was, I mean I work harder now than I’ve ever worked.”

“One of the most valuable things I learned from being a management consultant is how to give a pitch.”

“Part of my personality is I am motivated by the challenge.”

“Sell the benefits. The features are great, but the benefits are what people buy.”

Coaching Advice

Have a business idea you can’t get off your mind? Kyle suggested these steps to give your idea a chance:

1) Get on the phone and figure out how to make a minimum viable product (MVP) by calling the best people you know and following their recommendations.

2) Set a goal of spending 1 hour per day figuring out the next steps avoid getting complacent.

Resources + Bonus Materials

The Office (2005 – 2013)

Related Episodes

Building A Minimal Viable Product (MVP) With Amy Kauffman (102)

Selling When You Have No Sales Experience With Meredith Bell (037)

Create Time Freedom With Laura Roeder (360)

Connect With Kyle

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How to Have a Great Conversation With Taylor Buonocore-Guthrie (390)

Do you struggle making conversation with other humans?

Taylor Buonocore-Guthrie wants to share how to have a great conversation with no agenda, but only to connect and learn from others.

She's a conversation facilitator and co-founder of Convers(ate), offering facilitation services to spark learning and connection.

Lot of great lessons in our conversation including:

How Taylor defines what it means to be a facilitator .
How technology has adversely impacted our conversations.
Making conversations less transactional by practicing beginner's mind .
Suggestions on how to start a conversation with a stranger.

Life Skills That Matter In This Episode

Build community.
Self-directed learning.
Tell your story.

How Taylor Works and Thinks

Wake up time: Around 6:00 am
Core work activities + habits: 1) Doing prep calls with clients to understand their goals and tailor questions to them. 2) Designing the sessions to reflect the goals of the client. 3) Leaning into the follow-up with clients after their sessions to capture takeaways and share them back with the group.
Ideal work environment: In the corner of her bedroom where she created her small home office, using the corner of a desktop, and ideally having a view outdoors or being outside.
Superpower: Creating a warm and welcoming environment where people feel guided, but with so much warmth that they feel comfortable being themselves and speaking authentically.
Definition of success: Leaning into the areas where she feels most excited when she’s done a good job, which is usually seeing folks, after completing a facilitation session, having made connections or learned something.

Inspirational Quotes

“My focus is on making conversations easier to have.”

“It’s like the original exchange of ideas, I mean, the original idea forum is conversation.”

“It’s not always about convincing people of your way, sometimes it’s really nice to just listen, absorb, observe, and understand what’s happening elsewhere.”

“I was craving the ability to build something from scratch.”

“It feels much more authentic, to me, to have conversations about business after I’ve been able to lean into my curiosity just about them as a person.”

Coaching Advice

Feeling uncomfortable about talking with people you don’t know? Taylor suggested these steps to start feeling more comfortable in starting those conversations both online and offline

1) Have a question that feels special and authentic for you to ask, that you’re genuinely interested in knowing about someone.

2) Have beginner’s mind conversations that have no obvious utility.