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Life Coach Business Building School with Debbie Shadid - Ep 143 - Conversations with Coaches: Narrowing Your Niche and Expanding Your Opportunities with Erin Thompson

Ep 143 - Conversations with Coaches: Narrowing Your Niche and Expanding Your Opportunities with Erin Thompson

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02/15/23 • 25 min

Life Coach Business Building School with Debbie Shadid

Do you have ongoing doubts about your niche? Does this uncertainty leave you stalled out in your business?
In today’s episode of the Life Coach Business Building Podcast, I’m speaking with Erin Thompson, a Performance and Confidence Coach for Senior Living Leaders. We discuss how Erin determined her most viable and profitable niche. We talk about her love for “my people with the gray hair” and her desire to support Senior Living Leaders.
Through coaching, exploration, and a mindset shift, Erin began to feel more confident about her coaching. She now knows she can make a difference in both fields, inspiring her to take her business to the next level.
As we work to grow our coaching businesses, it can be tempting to try and be everything to everybody, but when it comes down to it, it's important to narrow your focus. When you hone in on a specific area and become an expert in that field, you will be able to provide higher-quality services and gain more clients.
So if you’re ready to make your business stand out and increase your profitability, then be sure to tune in and learn from Erin Thompson's journey!
Connect with Erin

Watch on YouTube: https://youtu.be/ff4OLHDxc2M

Let’s Connect!

Instagram: https://www.instagram.com/debbieshadid/

Facebook: https://www.facebook.com/debbieshadid

YouTube: https://www.youtube.com/@debbieshadid/

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Do you have ongoing doubts about your niche? Does this uncertainty leave you stalled out in your business?
In today’s episode of the Life Coach Business Building Podcast, I’m speaking with Erin Thompson, a Performance and Confidence Coach for Senior Living Leaders. We discuss how Erin determined her most viable and profitable niche. We talk about her love for “my people with the gray hair” and her desire to support Senior Living Leaders.
Through coaching, exploration, and a mindset shift, Erin began to feel more confident about her coaching. She now knows she can make a difference in both fields, inspiring her to take her business to the next level.
As we work to grow our coaching businesses, it can be tempting to try and be everything to everybody, but when it comes down to it, it's important to narrow your focus. When you hone in on a specific area and become an expert in that field, you will be able to provide higher-quality services and gain more clients.
So if you’re ready to make your business stand out and increase your profitability, then be sure to tune in and learn from Erin Thompson's journey!
Connect with Erin

Watch on YouTube: https://youtu.be/ff4OLHDxc2M

Let’s Connect!

Instagram: https://www.instagram.com/debbieshadid/

Facebook: https://www.facebook.com/debbieshadid

YouTube: https://www.youtube.com/@debbieshadid/

Previous Episode

undefined - Ep 142 - Marketing for Life Coaches, Part 2: Mastering Your Marketing Message

Ep 142 - Marketing for Life Coaches, Part 2: Mastering Your Marketing Message

In my 24 years of business consulting and coaching, I can truly say that mastering your marketing message is probably the most important thing you can do for your business. It’s the foundation of all of your marketing which is how people connect with you.
In today’s episode of the Life Coach Business Building Podcast, I’m talking about the second “pre-marketing” activity that will help you sell your coaching. In the previous episode, I discussed the importance of narrowing and understanding your niche. This week, we are focusing on mastering your marketing message so you can better communicate who you help and why they should hire you.
Clients buy when you have explained their problem better than they can and when you show them why they need and want the transformation you offer with your coaching. I’ll walk you through my 6 steps to help you craft the perfect message, one that is clear and concise.
Mastering your marketing message is critical for your business's success. When people connect with your message, they engage with you; when they don’t, they scroll right past you.
So, if you want to know how to get better results with your marketing, be sure to tune in to the episode.

Watch the episode on YouTube: https://youtu.be/G1AO2UlDgDs

Let’s Connect!

Instagram: https://www.instagram.com/debbieshadid/

Facebook: https://www.facebook.com/debbieshadid

YouTube: https://www.youtube.com/@debbieshadid/

Next Episode

undefined - Ep 144 -Marketing for Life Coaches Part 3: Talking to People

Ep 144 -Marketing for Life Coaches Part 3: Talking to People

Are you feeling overwhelmed by the thought of having to confidently share your message to people?

In today's episode of the Life Coach Business Building podcast, I will be talking about the importance of talking to people and telling them about your coaching business. In the first two parts of this marketing series, we discussed how to understand your niche, identify their problems, and create a marketing message. Now, in the third part of the series, we will be talking about how you can communicate your marketing message and talk to people about it with ease.
Talking to people can be one of the most intimidating things to do, especially when it comes to business. You have to be confident in your message and be able to get your point across in an effective way. But, when it comes to building a business, it takes more than just talking. You need the guts and determination to get it off the ground.
In this episode, I will be answering questions like what you're going to say, who you're going to talk to, and where you can find people who might need your coaching. We are also going to talk about the ways on how you can practice and build your confidence until you are convinced that what you're saying is actually good and impactful.
If talking to people is the missing piece to your life coach business's marketing strategy, then be sure to tune in because I will be sharing all the details!
Watch on YouTube! https://youtu.be/ZdZ8uAjIUFQ

Let’s Connect!

Instagram: https://www.instagram.com/debbieshadid/

Facebook: https://www.facebook.com/debbieshadid

YouTube: https://www.youtube.com/@debbieshadid/

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